Tute Consult onboards Shweta Mehrotra as strategy head

By: |
June 15, 2021 1:32 PM

She will be responsible for all national strategic decisions and operations

Mehrotra will be working closely with Komal Lath, founder of Tute ConsultMehrotra will be working closely with Komal Lath, founder of Tute Consult

Integrated marcom agency Tute Consult on Tuesday appointed Shweta Mehrotra as their strategy head. Mehrotra’s vast repertoire of experience will help build and strengthen the D2C and traditional businesses in the paid, owned and earned services offered by Tute, the agency said. She will be working closely with Komal Lath, founder of Tute Consult and oversee strategies and operations across the board.

In her career spanning over 18 years, Mehrotra has managed clients from a wide variety of sectors including fashion, beauty, FMCG, aviation, technology, real estate, ecommerce, hospitality, F&B, media and entertainment, telecom and many more. In the past, she has worked at Good Relations India, Lintas Live, Avian Media and MSL Group amongst others and led several campaigns for clients. Prior to joining Tute Consult, she was consulting with multiple companies including Ogilvy and The Prophets PR.

“Over the years, I have seen how businesses look for a more integrated communications approach. Tute today is redefining communication, innovating, integrating, and delivering in every aspect that makes for a growing marcom agency. Having worked with leading agencies in the past and then having provided independent consultancy services, this role is going to come with interesting challenges and new learnings. I am looking forward to servicing the varied range of clients and managing the dynamic teams while expanding the business to help it reach newer heights,” Mehrotra said.

“Shweta comes to us at a very crucial juncture where growth, learning and creativity intersect. In our dynamic field, we always want people with rich experience who can grow the vision and create their own benchmarks. This relationship is sure to be a long and lovely one,” Lath added on the appointment.

Read Also: As brands make a beeline for K-Pop, India too soon to become its playground

Follow us on Twitter, Instagram, LinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
182.5 Communications bags the communications mandate for Ajanta Shoes
2Gaming Centres hope for a resurgence in positive sentiment
3PlayerzPot extends association with Smriti Mandhana, Bhuvneshwar Kumar as brand ambassadors