The digital film has been conceptualised by Wunderman Thompson South Asia
While India is likely to move into a lockdown 4.0 with some sectors returning to normalcy through observing necessary precaution, Tata Witron, a brand of Global Wires India, launched a new film featuring ‘Wise Little Birds’ to raise awareness amongst the farmers on the importance of social distancing. Conceptualised by Wunderman Thompson, the film has been launched both in English and Hindi to convey the important message of keeping themselves safe amid the pandemic.
According to Anurag Pandey, chief of marketing and sales, Global Wires India, for the brand, the farming community has always been at the core of its retail segment and all the activities are pivoted around it. “Tata Wiron’s Wise Little Birds is yet another attempt to protect the ‘precious jewels’ of our nation. I hope this relevantly timed film acts as a constant reminder to the entire human fraternity in general to maintain safe social distance which is even more crucial now, with the economy trying to march back to normalcy,” he stated.
The challenge was to convince our planet’s most gregarious animal, humans to restrict their natural behaviour, Arjun Mukherjee, ECD and VP, Wunderman Thompson, Kolkata said. “We took it on and imagined the current world situation from the lens of another specie who are famed to ‘flock together’. If they can stay apart, why can’t we?” he added.
Part of WPP, Wunderman Thompson South Asia Group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum. With a reach of over 1000 employees in over 18 offices across three countries, the company supports brands across data-driven communications, experiences and platforms.