Tata Group will replace Chinese mobile manufacturer Vivo as Indian Premier League’s title sponsor this year, IPL chairman Brijesh Patel told news agency PTI.
Vivo had a deal of about Rs 2,200 crore for title sponsorship rights from 2018-2022 but amidst the rising anti-China sentiment in the country after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, it was replaced by Dream11. To be noted, the Board of Control for Cricket in India (BCCI) had signed a five-month sponsorship deal with gaming firm Dream11, valued at Rs 222 crore, post which Vivo returned as the title sponsor in IPL 2021.
This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100 year old legacy and operations in more than 100 countries across six continents, Jay Shah, secretary, BCCI said. “The BCCI, like the TATA Group, is keen to promote the spirit of cricket across international borders and the growing popularity of the IPL as a global sporting franchise, bears testimony to the BCCI’s efforts. We are truly happy that India’s largest and most trusted business groups has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights,” he added further.