trueBrowns rolls out its collection ‘Maati’ with Chintrangda Singh as co-creator and face | The Financial Express

trueBrowns rolls out its collection ‘Maati’ with Chintrangda Singh as co-creator and face

Maati will be presenting a selection of 59 styles for the upcoming festive days championing the handmade technique of Bandhani

trueBrowns rolls out its collection ‘Maati’ with Chintrangda Singh as co-creator and face
trueBrowns has launched its new collection named ‘Maati’, in association with Bollywood actor Chitrangda Singh  

trueBrowns has launched its new collection named ‘Maati’, in association with Bollywood actor Chitrangda Singh, who is both the co-creator and the face of the festive edit. Maati presents a selection of 59 styles for the upcoming festive days. 

The collaboration has been very harmonious, and we hope that this association is just the first of many more to come, Udita Bansal, founder, trueBrowns, said. “This is our first celebrity collaboration, and it is fortunate that our vision, design aesthetics and views have been in sync,” she added. 

For the company, Maati champions the handmade technique of Bandhani. It incorporates Bandhani as digital prints in their co-ord sets, kurta sets, pre-draped sarees with belts, kaftans, long dresses, skirt sets, three pieces sets like jacket kurta/blouse sets with V-necks, slits, round necks, and one-shoulder styles. The brand additionally claims to offer a size range of 2XS to 6XL with the availability of free customisation.

I have always believed in standing tall and strong because I sincerely feel that women are allowed to make their own choices and decisions, Chitrangda Singh, said. “trueBrowns resonates with my thoughts and is for the “modern-traditional” woman of today,” she added.

trueBrowns, established in 2016 and founded by Udita Bansal, defines itself as an everyday wear brand. The brand claims to specialise in tailoring ensembles for women and creating ensembles that reflect a combination of tradition and style while being sustainable.

Also Read: Tourism New Zealand rolls out ‘If You Seek’ campaign to boost post-covid recovery

Follow us on TwitterInstagramLinkedIn, Facebook

Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

Photos
9 Photos
AAP sweeps away 15 year BJP reign in MCD election – Photos from celebrations
14 Photos
G20 Presidency: Rare Photos from all-party meet, chaired by PM Modi
11 Photos
‘The festival of democracy’ – Modi votes in Gujarat 2nd phase! See PHOTOS