Amazon India rolls out live-stream shopping to drive festive season sales | The Financial Express

Amazon India rolls out live-stream shopping to drive festive season sales

The company has tied up with social media influencers to host live-streams during which they can interact with customers and also offer limited period deals

Amazon India rolls out live-stream shopping to drive festive season sales
YouTube in July also expanded live-stream shopping by permitting eligible creators to link their Shopify Inc profiles, allowing viewers to complete purchases without leaving the video platform.

Amazon.com Inc on Friday rolled out a live-streaming video feature for promoting products on its shopping platform in India, employing a format already popular in China to drive sales in Asia’s third largest economy.

The company has tied up with social media influencers to host live-streams during which they can interact with customers and also offer limited period deals.

Live-stream shopping events are hugely popular in China, with those on Alibaba Group Holding’s Taobao and Bytedance’s Douyin driving millions of dollars in sales.

YouTube in July also expanded live-stream shopping by permitting eligible creators to link their Shopify Inc profiles, allowing viewers to complete purchases without leaving the video platform.

“With Amazon Live launch, we want to make the shopping experience exciting and meaningful for our customers,” said Kishore Thota, director, customer experience and marketing, Amazon India.

Also Read: How mobile marketing agencies can approach migrating marketing analytics platforms

Follow us on TwitterInstagramLinkedIn, Facebook

Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

Photos
7 Photos
Assembly Election Results 2022: BJP’s celebratory dance in Gujarat, Congress exudes confidence in Himachal – See Photos
10 Photos
Realme 10 Pro Plus launched in India: The 10-point rough cut
9 Photos
AAP sweeps away 15 year BJP reign in MCD election – Photos from celebrations