Nestlé India has launched the global brand Gerber with an advertising campaign that highlights its global commitment to nutrition for more than 90 years. The ad film showcases that just like parents will go to any length to ensure that their child is happy and strong, Gerber – for decades now – has also been dedicated to providing the best nutrition to the little ones.
Just like the pioneering mother who started the Gerber brand, our tasty toddler cereals are aimed at the mothers who are highly discerning and well informed about the latest in nutrition recommendations as well as quality of different brands, Vineet Singh, head, nutrition business, Nestlé India, said. “This mother will not settle for anything but the best in class, good quality, innovative nutrition for her child. Nestlé India is perfectly placed to cater to these caring and pioneering mums with the launch of Gerber Cereals with Powerblend: an offering customised to the nutrition needs of Indian toddlers, benefitting from over 90 years of nutritional expertise.”
The new advertising campaign for Gerber has been conceptualised by Ogilvy and Mather In. “‘Bachchon se badh kar kuch nahi’, it’s not a line of a copywriter, it’s a line which will make every mother in the world say, ‘I wrote this.’ That’s why it aptly sums up everything that the brand believes in and has been doing across the world before it came to India. In this campaign, we wanted to tell mothers that we are here to partner them, and that we understand the kind of uncompromising effort they put in to bring up their kids. And as a brand Gerber puts in equal amount of effort to make sure that they bring the very best nutrition, for the little ones, to the table. And they go great lengths to ensure that it happens,” Piyush Pandey, chairman global creative and executive chairman India, Ogilvy added.