Shoppers Stop, is all set to celebrate Durga Puja with Bengali actor Darshana Banik in their new digital campaign. Conceptualised by Flying Mind Creative Solutions, the film encapsulates a whole-hearted celebration of the pujo season. The campaign is based on a cultural insight of the Durga Puja festival. The five days of Pujo ends with an emotional farewell chant of ‘Aasche bochhor aabar hobe’ which means ‘We will celebrate the Durga Pujo again next year’. The film gives a twist to the farewell phrase, signaling the exciting arrival for a change. A new meaning to ‘Aasche bochhor’ has been given in the film to welcome Ma Durga’s arrival this year through the idea ‘Aasche bochhor aasche ghure, chalo shaaji notun kore’ – which means ‘The next year you were looking forward to is now here, lets get ready for the celebration’.
“It’s the time of the year that brings everyone together. Durga Puja is not just a festival but also a celebration of art, heritage and homecoming. After two years, everyone will be celebrating the festival with limited fear or restriction. Our film takes you through the journey of this celebration. It reminds you of the moments and simple rituals that you look forward to every year,” Shwetal Basu, customer care associate and chief of marketing and communication at Shoppers Stop said.
While preparing for Pujo, the film’s protagonist Darshana Banik, is seen lost in thoughts of Ma Durga returning to every home. She reminisces the smell of flowers, catching up with friends, the dhaks and more, when she realises that the most awaited time is already here. The film beautifully captures the traditions and the celebrations in a mesmerizing way
The digital campaign has been rolled out across Shoppers Stop’s social media handles, YouTube channel, theaters and multiple digital platforms. Additionally, the campaign is amplified across the city via OOH, Mall setups and more. ‘W’ has partnered with Shoppers Stop to launch 15 exclusive trendsetting styles and has collaborated with them for this pujo campaign.