Denim brand SIN has also brought on Hardik Pandya as brand ambassador
Denim brand SIN has partnered with two franchises from the on-going Indian football league Indian Super League ATK Mohun Bagan FC and Hyderabad FC. The partnership marks the brand’s maiden association with the teams ahead of Season 2020- 2021 and represents its deep connect with Young India. Apart from partaking in India’s largest annual football event, the brand has etched its name in the sports world, by signing on Hardik Pandya, a leading figure in the world of cricket and a remarkable sportsman as its brand ambassador.
“SIN is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams, that perfectly encompass the youthful fervor that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport,” Vijaylaxmi Poddar, managing director, Clothing Culture Pvt. Ltd, said.
Sin Denim is a leading fashion denim brand with a pan-India presence. The DNA of the brand is spinning a mélange of edgy creativity combined with modern lines & sleek fits. Founded in 2012, the brand is hugely popular among the youth of India, and has won several global accolades; such as Image’s Emerging Menswear Brand, Most Admired Fashion Brand (2015) and The Best Fashion Sustainability Award by the global retail giant Lulu.