The campaign encourages consumers to get dressed up and celebrate the festival safely within the confines of their homes
As India makes its way through the lockdown 4.0 imposed in the country, retail store chain Shoppers Stop has launched a new campaign ahead of the festivities of Eid encouraging consumers to get dressed up and celebrate the festival safely within the confines of their homes. The campaign aims to keep the consumers’ spirits alive even as they continue to face the lockdown in light of the ongoing pandemic in the country.
“The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop. Customers can get all dressed up and show the world how best they are celebrating the festival at home,” the company said in a statement.
As part of its campaign, the retail chain has also invited people to post a picture of their Eid celebrations, tagging the company and using #Selfieidi to win discounts and e-vouchers. The contest and the campaign is being run across the social media platforms of the company.
Shoppers Stop Ltd. is the nation’s retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in over 44 cities, the company also operates premium home concept stores (11 Stores), 135 specialty beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia. Shoppers Stop is also home to a loyalty program ‘First Citizen’. The company’s shopping assistance service, ‘Personal Shopper’ is redefining the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified omni channel offering spans over 600+ recognised and trusted brands across a range of products.