Retail technology platform Arzooo witnessed a 400% rise in sales of white goods during the festive season compared to last year. The top categories which contributed to this growth are televisions (540%), washing machines (330%), and refrigerators (300%).
Arzooo is on a mission to empower and digitise neighborhood electronic stores and has already onboarded over 40,000 retailers on its platform, as per a company release. Around 80% of these retailers are from tier 2 and below cities, contributing to nearly 67% of the total sales volume, which indicates the increasing demand from these cities.
Tier 2 and below cities represent a potentially untapped market with pent-up demand and significant opportunities, Khushnud Khan, Co-founder & CEO, Arzooo, said. “Our growth in the sale of white goods is a function of increased adoption of the platform among the retailers and a rise in disposable incomes among the consumers,” he added.
The sellers on the tech platform also increased by 1500% of which the top sellers had 5x sales this year compared to last year. Some of the top-performing states are Uttar Pradesh, Madhya Pradesh, Punjab, Tamil Nadu, and Karnataka. “This impressive sale reflects the optimism of in-store shopping, a key factor driving offline retailer demand for white goods,” Khan said.