From Voltas to LG Electronics and CEAT, brands have taken to social media to celebrate the 72nd Republic Day
Campaigns launched by brands on Republic Day 2021
As India celebrates its 72nd Republic Day on Tuesday, brands and organisations have taken to their social media platforms to celebrate these glorious years and pay a tribute to the nation. BrandWagon Online takes a look at some of the campaigns rolled out by brands–
Emoha Elder Care launched its #AzadPanchi campaign that aims to celebrate the country’s elders, by sharing their stories, told by them so that their sacrifices and hard work is not forgotten. These short videos reiterate Emoha’s philosophy of #Eldersfirst and to help elders, age with grace.
Voltas Limited has launched a new digital video commercial (DVC) #CelebratingASelfReliantFuture. Launched on the occasion of India’s 72nd Republic Day, this DVC is a tribute to the young entrepreneurs who are paving the way to create a self-reliant nation.
Amazon Karigar along with Ogilvy launched a new campaign ‘Handcrafted, with love’ that pays tribute to craftsmen by showcasing their journey. This campaign aims to bring forth the Karigari (craftmanship) by giving them the Amazon Karigar platform to showcase their products.
LG Electronics’ #KarSalaam campaign highlights the spirit and contribution of Indian soldiers towards the nation. Through the campaign, LG encourages people to come forward, show support and contribute to the Armed Forces Flag Day Fund.
Amidst growing concerns around health and well-being, this Republic Day, Glucon-D asks people to take a pledge to fight for Right to Energy’ and ‘Right to Immunity.’