Purplle appoints Essence as integrated media agency of record

By: |
Updated: Dec 17, 2020 12:06 PM

The agency’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns

Purplle joins Essence’s portfolio of clients in India, which includes Airtel, Britannia, Faces Canada, Flipkart, Games24x7, Google among othersPurplle joins Essence’s portfolio of clients in India, which includes Airtel, Britannia, Faces Canada, Flipkart, Games24x7, Google among others

Global data and measurement-driven media agency Essence, which is part of GroupM, on Thursday announced that it has been awarded integrated media agency of record duties for beauty and personal care ecommerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.

Launched in 2012, Purplle is an early mover in the online beauty and personal care marketplace. The platform showcases cosmetic, skincare, haircare and wellness products, as well as fragrances and accessories from over 800 leading brands around the world. In addition, it offers digitally-native private label beauty brands including Purplle and Good Vibes.

“As a key player in the online beauty and wellness segment, it is essential to connect effectively with the burgeoning consumer base in the ever-evolving beauty landscape. Essence’s expertise in the media ecosystem will help us reach the right set of audiences, and engage with them through both new age and traditional mediums. This strategic partnership will help drive the next phase of transformation and growth for Purplle,” Manish Taneja, co-founder and CEO, Purplle, said.

“The team at Purplle has been building an impressive online space and shopping destination for beauty and wellness needs. With our new partnership, we are looking forward to helping Purplle further scale its efforts and accelerate its business growth. Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, we are excited to create even more valuable experiences for Purplle’s existing and future customers,” Atrayee Chakraborty, vice president, Media Planning, India, Essence, added.

Purplle joins Essence’s rapidly expanding portfolio of clients in India, which includes Airtel, Britannia, Faces Canada, Flipkart, Games24x7, Google, Honda motorcycles and scooters, Livspace, Mamaearth, Melorra, Vedantu, Wakefit and Zee5.

Read Also: Oppo India appoints Damyant Singh Khanoria as CMO

Follow us on Twitter, Instagram, LinkedIn, and Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1How to secure official data in the new WFH normal
264% users satisfied with their overall experience of online fantasy sports: Report
3IPL’s business value dips 22% to $4.4 billion in the wake of Covid-19: Brand Finance