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Puma launches a new campaign for its yoga collection

The campaign features actress Kareena Kapoor Khan

In the film, the actress is seen flexing and performing yoga asanas in the brand’s new collection
In the film, the actress is seen flexing and performing yoga asanas in the brand’s new collection

Sports brand Puma unveiled its new campaign #YogaAnywhereEverywhere. Featuring actress Kareena Kapoor Khan, the campaign promotes the brand’s new yoga collection. 

The actress is a yoga enthusiast, and it reflects in the way she shot frame-by-frame for the Puma campaign, Shreya Sachdev, head of marketing, Puma India, said. “The digital film matches the fervour of the new collection. People will be able to perform yoga in the new range anywhere and everywhere,” she added.

In the film, the actress is seen flexing and performing yoga asanas in the brand’s new collection, anywhere and everywhere, from the elevator to the parking lot. 

“Puma’s new digital film captures my love for yoga. As a part of my daily routine, I do actually stretch into a quick yoga asana or indulge in a few rounds of pranayama to stay calm and relaxed,” Khan added.

Puma is a sports brand, designing, developing, selling and marketing footwear, apparel and accessories. Founded in 1948, the company is headquartered in Herzogenaurach, Germany. Puma offers lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. The Puma Group owns the brands Puma, Cobra Puma Golf and stichd. The company claims that it distributes its products in more than 120 countries. 

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