Publicis Groupe launches PubHub

By: |
June 02, 2021 11:50 AM

Rajesh Ghatge takes on additional role of chief growth officer, Publicis Groupe India to lead PubHub

PubHub will tap into PG India’s established model that provides seamless services to some of the top global clients across multiple marketsPubHub will tap into PG India’s established model that provides seamless services to some of the top global clients across multiple markets

Publicis Groupe has announced the launch of PubHub, a comprehensive ecosystem that will create bespoke marketing transformation solutions at scale, through the integration of specialised capabilities across data, content, technology, production, and commerce.

PubHub will tap into PG India’s established model that provides seamless services to some of the top global clients across multiple markets. The model has demonstrated success in connecting the people, processes, systems and data needed to fuel marketing transformation in all aspects of design and delivery. It is built to be open source, connecting with tech partners and clients’ partner agencies alike to deliver on client goals better, faster and efficiently.

PubHub will be led by Indigo Consulting CEO Rajesh Ghatge, who now additionally takes on the role of chief growth officer, Publicis Groupe India. Ghatge is already leading the implementation of Global Hub for GSK. He has been with the Groupe for close to four and a half years and has close to three decades of experience across marketing and technology. Previously he has launched and built organisations in the space of travel, training and brand activation. Before joining Publicis, Ghatge also led a technology-enabled social enterprise which trained and certified school drop-outs to become certified elder care workers.

According to Anupriya Acharya, South Asia CEO, Publicis Groupe, today, the demand for scaled marketing transformation solutions is growing exponentially– on the back of accelerated adoption of digital and tech. “For Publicis Groupe, India has emerged as a massive capability centre for digital and tech-led deep expertise across contemporary and innovative marketing and business transformation solutions. Large mandates across global and national brands are being managed across the Groupe in India. The launch of PubHub is timely and apt. With an intrinsic model to scale fast, it has been designed to be agile and responsive while leveraging our proficiency and vast experience across the creative, technology and media competencies,” she added.

“As a client organisation, the choices of agency partners, consulting partners, tools and technologies are immense. These choices are giving rise to one big challenge – that of being able to weave together the right components of creative, data and technology to effectively win in the platform world. Moreover, reclaiming growth has become the number one priority for most enterprises in a dramatically changed world. In this added mandate, I am looking forward to leverage our diverse capabilities and experience to create repeatable and scalable solutions for our clients via PubHub, and fuel significant growth for them,” Ghatge added.

Read Also: Work That Speaks | Ad Reviews | 26 May To 01 June 2021

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