Pee Safe ropes in actor Nusrat Jahan to create awareness around hygiene and sanitation

By: |
August 18, 2020 6:10 PM

The company aims to leverage her popularity in the semi-urban areas and connect better with the masses

The brand aims to take forward the agenda of ensuring hygiene and wellness in IndiaThe brand aims to take forward the agenda of ensuring hygiene and wellness in India

Hygiene and wellness brand Pee Safe has signed actor and influencer Nusrat Jahan as their brand ambassador ahead of the festive season in East India. As part of the association, the influencer will promote the Pee Safe range of products. Additionally, through partnership with the regional actor, the company aims to leverage her popularity in the semi-urban areas and connect better with the masses.

“As a brand that has been taking forward the agenda of ensuring hygiene and wellness in India, Pee Safe aims to bank on the actor’s huge fan base and popularity. Her strong belief in sustainability and reusable products will help further the benefits of the biodegradable range of pads in urban India, and menstrual cups and reusable pads in the rural and semi-rural regions,” the company said in a statement.

The actor and influencer Nusrat Jahan will be a great value add to Pee Safe and we are happy to have her on board as our brand ambassador, Srijana Bagaria, co-founder, PeeSafe, said. “With her massive on-ground and digital presence, we are positive that we will be able to connect with every segment of the population, across the country. The COVID-19 pandemic is set to catapult India’s personal hygiene market and we aim to improve access to hygiene and wellness in the country. With Nusrat, our messaging around the importance of women’s hygiene will also find a stronger voice,” she added.

According to the actor, it is our collective responsibility to provide a healthy and hygienic environment for the people of our country and with the association with Pee Safe, the aim is to take this agenda a step further.

Read Also: Grapes Digital bags digital marketing mandate for Cholayil

Read Also: Oakley ropes in Rohit Sharma as its brand ambassador

Follow us on Twitter, Instagram, LinkedIn, and Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Why offline will remain Vivo’s priority
2The rise of the direct-to-consumer model
3Ajay Dhyani of Timex on life beyond work