Brand Wagon

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore

The marketing campaign is launched to drive awareness and preference for upGrad

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore

Why ad fraud continues to trouble the digital industry

Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by the Mobile Marketing Association (MMA) India.

Presently, more than 50% of the Indian advertising community does not use tools to curb ad fraud.

How TikTok and Likee are gaining popularity as movie promotion vehicles

According to a recent report by App Annie, TikTok recorded highest number of downloads in India at 200 million, while Likee ranked third with 140 million.

TikTok was the most downloaded app in India in 2019 with 200 millions downloads, while Likee ranked third with 140 million downloads.

How YouTube and Tik-Tok are a platform not just for corporate entities but also for content creators

In this new digital age, the real opportunity for brands is to not use the creators as brand ambassadors instead to become creators

Youtube in the year of tik-tok

Vaseline emerges as the most advertised brand in Week 52: BARC

Meanwhile, Hindustan Unilever Limited is the biggest advertiser

Top 10 advertisers, Top 10 brands

Indian Broadcasting Foundation hits back against the new tariff order

The body will strategise its future course of action, including evaluating legal options

Last year, around the same time, the regulator had introduced new tariff order (NTO), with much of emphasise being given to consumers opting for channels on the basis of a-la-carte rates.

Eros Now partners with Ooredoo Qatar

Eros Now has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide

How prices of TV channels may not reduce despite the new order by TRAI

Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates

TRAI, New tariff order

Panasonic India ushers the new year by urging people to #JunkTheJunk

The campaign started off with a teaser followed by a digital video commercial

Panasonic India launches new digital campaign #JunkTheJunk

Priti Nair on how 2019 lacked great advertising

The struggle to recall a great ad from 2019 is real

Priti Nair, director, Curry Nation

Prashant Panday of Radio Mirchi on how he unwinds on weekends

Apart being a history lover, Panday also is a fan of shows such as Suits, The Good Wife, among others

Prashant Panday, MD and CEO, Radio Mirchi

The ‘moment’ brands took to social media to ring in the new year

Netflix, Amul, Ola, Durex, among others used moment marketing to create a buzz across social media

Moment marketing by Brands during New Year’s Celebrations

Shalimar Paints appoints Ashok Gupta as managing director

Gupta will also assume the role of vice chairman of APL Apollo Tubes Limited

Shalimar Paints appoints Ashok Gupta as managing director

For good or bad – Ads that left a mark in 2019

Ads of the World has put together a list of ads that made it to the list of ads films as well as print ads that were most watched

Top 10 ads of the Year

How ZEE5 is trying to leverage tech to build its own user base as competition stiffens in OTT

Zee Entertainment’s OTT platform offers five tools as part of its ad suite, enabling brands to reach their target audience and build awareness

ZEE5 rolls out a host of ad suite

The Minimalist launches a celebratory campaign for Hyatt

The campaign #CelebrateWithHyatt aims at making one’s entire travel experience with family and loved ones a memorable one

The Minimalist Launches a Celebratory Campaign for Hyatt

This New Year’s Eve, ICICI Lombard urges people to not drink and drive

ICICI Lombard is leveraging its social media assets and digital platforms to promote the campaign

ICICI Lombard launched a new digital campaign

2019: How the year was for the TV industry

From the rollout of new tariff order to the explosion of OTT services, the TV industry has evolved

TRAI, New tariff order

Is the market ready for XR?

The rise of 5G and mobile computing is paving the way for a revolution, and XR is a much-needed answer to the competitive market

Money is always there with a sizable mass market

Ericsson’s ConsumerLab report predicts a future ruled by AI and VA

From dependency on AI to expecting VA to argue like a human, Ericsson’s ConsumerLab trends lists the top 10 consumer trends to be available by 2022

AI machine, innovation, Virtual Human, foldable screen, OECD, artificial intelligence 

Publicis Media bags media mandate for Hero MotoCorp

The agency won the mandate following a multi-agency pitch

Publicis Media bags Hero MotoCorp Media mandate

From Gillette to Spotify, ads that made Josy Paul sigh with happiness

BBDO India’s chairman and CCO lists out his top 5 favourite ads

Josy Paul, chairman and CCO, BBDO India

Tornado Pan of Huawei India on life beyond the ‘job’

From jogging to photographing Pan talks about he loves to spend his time during weekends

I feel that the market is at the cusp of an evolution of sorts

From slow demand to rising discount, how 2020 will pan out for retailers

Devangshu Dutta talks about how 2020 could see retailers get inventive to drive footfall and sales

In many minds, 2019 may be the ‘Year of the Recession’, plagued by discounting; but that demand slowdown has been brewing for some time now

Kotak Life with Vinay Pathak highlights the Importance of ‘complete’ life insurance

The campaign is conceptualised and executed by creative agency Wunderman Thompson

According to Subhasis Ghosh, life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death

Vivo India looks to further strengthen its position in 2020

Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million

aamir khan, aamir khan china, coronavirus


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