The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.
Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.
While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus
I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.
The advertising conglomerate posted an 8.4% increase in net revenue to $2.06 million for the quarter ended September 2019, as against $1.90 billion, during the same period, last year.
A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.
BARC was created in 2010 to replace TAM Media Research, which is jointly owned by is a joint venture company between AC Nielsen and Kantar Media Research/IMRB.
Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to
Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise th
Brands such as Levis, Amazon Alexa, MRF, Puma, Kama Ayurveda, H&M, Van Heusen, Puma, Lenovo, Bose, among others, are currently available on the platform.
Called, ‘World Television Premieres’ under the sub-brand, the English channel will premiere movies during prime-time in the weekend and in the afternoon.
I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedu
To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.
Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.
Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.