Brand Wagon
HomeFirst highlights the issue of home loan rejection in its latest campaign ‘Loh, laag gaya ji’
Housing finance company HomeFirst has launched their latest campaign ‘Loh, laag gaya ji’ . The campaign aims at giving everyone respect or ‘samman’ that everyone looks in the industry. ‘
Firework joins ahead Applause Entertainment to create short form original content
At present, Firework is in discussions with several entertainment and sports platforms to collaborate and create content
LaLiga ropes in Rohit Sharma as the face of the league in India
Rohit Sharma is the first non-footballer to be appointed as brand ambassador by Laliga India
ASCI investigates 408 advertisements for misleading claims
Consumer Complaints Council evaluated 271 advertisements, of which complaints against 248 advertisements were upheld
Publicis India bags integrated communications mandate of UPES
Rolls out latest ad campaign that will tap traditional avenues including print, outdoor, and digital
iQOO ropes in Virat Kohli as brand ambassador
Virat Kohli to feature in the brand’s upcoming campaigns across platforms
Publicis Sapient acquires remaining equity in Sapient i7
Jason English will lead the global salesforce practice
How MX Player is looking at ancillary services to boost revenue
Besides bulking the content library, the AVOD streaming platform has rolled out 10 games
Tata Trusts and FCB Ulka give voice to conservancy workers with their latest #TwoBinsLifeWins campaign
A part of Mission Garima, the campaign aims to promote safe, healthy and humane working conditions for conservancy workers in Mumbai
How Tantan leveraged Valentine’s Day to gain female user base
The dating app launched a influencer marketing campaign to spread brand awareness regarding woman
Indeed ropes in Kajal Aggarwal to feature in the platform’s latest campaign
The job seeking platform aims to highlight its offerings to the public with its latest campaign
GroupM launches influencer marketing solution INCA
INCA will enable brands to run AI-Powered content marketing campaigns beyond social channels to achieve real outcomes for marketers
Skootr appoints Prashant Datta as marketing head
Datta will help Skootr as an aspirational brand amidst the stakeholders.
White Rivers Media bags the digital marketing mandate for Cosnature India
As per the mandate, White Rivers Media would curate digital strategies for Cosnature’s pan India launch and operations.
Maxxis Rubber India appoints Bang in the Middle as its communication agency
As per the mandate, the agency will create consumer campaigns
L&K Saatchi & Saatchi bags the creative mandate for Bombay Shaving Company
LKSS will now be responsible for handling the creative communications of Bombay Shaving Company
Why online-only Smart TV brands need to move offline
According to IDC Research, 40% of the television sets shipped in India in the April-June quarter of 2019 were smart TVs, growing 50% y-o-y
Why traditional advertising still rules the roost in rural India
Formats such as digital displays, augmented reality-based games, are being tested, but without much success
How a luxury brand should carve a niche for itself
Why is it necessary for a luxury brand to maintain tonality in its storytelling
Top marketing trends to be observed in the travel industry in 2020
From mobile marketing to art gateways are some of the trends that will rule this year
Kurkure ropes in Akshay Kumar as the face of the brand
Akshay Kumar will be seen donning a number of fun and off-beat avatars as part of the new campaign
Lalithaa Jewellery replaces Lux Toilet Soap to emerge as the most advertised brand in Week 5: BARC
Meanwhile, Hindustan Unilever Limited remains the biggest advertiser
Coca-Cola celebrates 23rd anniversary with Sudarshan Patnaik’s sculpture
Sudarshan Patnaik highlights the company’s focus on women employment
Shalimar Paints brings life to the lives of blind kids with #ColourALife campaign
Shalimar Paints new campaign talks about the issue of child blindness and encourage people to donate their eyes
Deutsche Bank’s Dilipkumar Khandelwal on life beyond work
From playing badminton to reading a book, Khandelwal talks about his ideal weekend Image: Dilipkumar Khandelwal, managing director, Deutsche Bank
Neena Dasgupta of Zirca Digital Solutions on how to create content that connects
It is a well-documented fact that almost 80% of content writers struggle to create content that engages the customers
How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings
In the last year, it claims to have added 120 kitchens. The company currently has 300 cloud kitchens across 35 cities in the country.
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