Brand Wagon

Kotak Life with Vinay Pathak highlights the Importance of ‘complete’ life insurance

The campaign is conceptualised and executed by creative agency Wunderman Thompson

According to Subhasis Ghosh, life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death

Vivo India looks to further strengthen its position in 2020

Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million

aamir khan, aamir khan china, coronavirus

Casio India’s Baby-G urges customers to #QuitTheComfortZone with Jacqueline Fernandez

The campaign aims to highlights BABY-G's "tough and cool" outlook with appeal for women who lead active lives

TheSmallBigIdea bags social media duties for ‘Good Newwz’

The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

TheSmallBigIdea bags social media duties for Good Newwz

Performics India bags digital media mandate for GoAir

The mandate was previously with iProspect India

Perfomics India has won the integrated digital media mandate for GoAir

How to drive and retain customer loyalty

From customer experience to data-driven engagement, brands need to up their game to retain the loyalty of their customers

Top 5 trends in customer loyalty space

DSP Mutual Fund and Milestone Brandcom spread awareness with their latest outdoor campaign

The campaign aims to highlight the features of Dynamic Asset Allocation Funds

DSP Mutual Fund partners with Milestone Brandcom

ZEEL looks to earn most from advertising on the back of four regional channels

Zee Entertainment Enterprises Ltd: It recently launched four new channels including Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada), and a Punjabi general entertainment channel (

Zee Entertainment Enterprises Limited, ZEEL

ZEE5 aims to increase web reach by 5x by launching Progressive Web App

The updated PWA version of the platform will allow users to access over a lakh hours of content seamlessly

Livpure urges people to celebrate Christmas with #PurityKaGift

The water purifier brand recently rolled out its Christmas themed digital campaign

Livpure launches new digital campaign

Dentsu India Slingshot bags creative mandate for Melorra

The agency won the mandate following a multi-agency pitch

Dentsu India Slingshot bags creative mandate for Melorra

Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth

Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States

Publicis Sapient, CMO Teresa Barreira

Anil Shankar joins Starcom as vice president, Digital Media Solutions

Prior to this, Shankar headed the programmatic sales division at Times Internet for more than a year

Starcom appoints Anil Shankar

Why OTT platforms are carving a separate space for children’s content

According to Netflix, 83 million households on its platform (comprising 60% of its users) watch kids and family-content, globally


How ads, over the years, have unwittingly offended people with its “wits”

From Happydent to Kalyan Jewellers, Titan is the latest company to get caught in the fishnet trap of witty yet offending ad

Titan ad

Marketing trends to look out for in 2020

A marketer's guideline to reach and interact with today's savvy consumers by Tom Libretto, CMO, Pegasystems

Tom Libretto, CMO, Pegasystems

How e-commerce sites need to keep elevating customer experience

With online shopping platform gaining stronghold for its convenience, it’s imperative for e-commerce sites to provide an accessible experience to its customers

Improving CX can increase a retailer’s profitability by five times.

Eros Now partners with Verizon Media Platform to meet global demand for Bollywood streaming content

Eros Now has 12,000 movie titles, TV shows, Eros Now Originals and short-format content - Eros Now Quickie

Verizon Media partners with Eros Now

BMC launches its latest campaign to restore citizens’ trust

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media.

Why Infiniti Retail has opted for an omni-channel approach

The company which runs multi-brand retail outlet plans to expand offline presence

"We get 3% of sales from our website; and are very happy with this number," Ritesh Ghosal, CMO, Infinity Retail, said.

Arnold Su of Asus India on life beyond the ‘job’

From jogging to cooking Su talks about he loves to spend his time during weekends

Arnold Su, business head, PC, gaming and commercial products, Asus India

Almitra Karnik of Clevertap on how demand for online video is expected to surge in 2020

In India, 75% of internet users rely heavily on short video formats that are powered by apps like Bigo, Like and TikTok, according to CIO

The increasing demand for online videos will spark innovation in the coming year

Havas Group acquires experiential agency Shobiz

With the acquisition of Shobiz, Havas Group completes its third acquisition in India in under a year.

Havas Group acquires experiential agency Shobiz

Mullen Lintas appoints Hari Krishnan as CEO

The appointment will be effective, January 2020

According to Virat Tandon, group CEO, MullenLowe Lintas Group, Krishnan's appointment is a step towards ensuring that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies.

Airtel partners with Lionsgate to launch Lionsgate Play in India

Partnership gives Airtel Customers access to Lionsgate library including film franchises, new and recent theatrical releases

Verizon Media partners with Eros Now

Publicis India bags Biba’s creative mandate

The account will be serviced out of New Delhi

BIBA is a home-grown ethnic wear brand, started by Meena Bindra

Remembering RK Swamy- When advertising changed fortunes of PSUs: SVS Raghavan

Former chairman of BHEL and MMTC recounts the late ad doyen offering to resign from the business, owning responsibility for a plagiarised ad

SVS Raghavan


Stock Market