Brand Wagon
Kotak Life with Vinay Pathak highlights the Importance of ‘complete’ life insurance
The campaign is conceptualised and executed by creative agency Wunderman Thompson
Vivo India looks to further strengthen its position in 2020
Vivo which has been present in the country for five years now, claims that it has a customer base of 55 million
Casio India’s Baby-G urges customers to #QuitTheComfortZone with Jacqueline Fernandez
The campaign aims to highlights BABY-G's "tough and cool" outlook with appeal for women who lead active lives
TheSmallBigIdea bags social media duties for ‘Good Newwz’
The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram
Performics India bags digital media mandate for GoAir
The mandate was previously with iProspect India
How to drive and retain customer loyalty
From customer experience to data-driven engagement, brands need to up their game to retain the loyalty of their customers
DSP Mutual Fund and Milestone Brandcom spread awareness with their latest outdoor campaign
The campaign aims to highlight the features of Dynamic Asset Allocation Funds
ZEEL looks to earn most from advertising on the back of four regional channels
Zee Entertainment Enterprises Ltd: It recently launched four new channels including Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada), and a Punjabi general entertainment channel (
ZEE5 aims to increase web reach by 5x by launching Progressive Web App
The updated PWA version of the platform will allow users to access over a lakh hours of content seamlessly
Livpure urges people to celebrate Christmas with #PurityKaGift
The water purifier brand recently rolled out its Christmas themed digital campaign
Dentsu India Slingshot bags creative mandate for Melorra
The agency won the mandate following a multi-agency pitch
Publicis Sapient’s Teresa Barreira on how CMOs role has evolved from being the custodians of a brand to that of being drivers who enable growth
Publicis Sapient: The Groupe is set to benefit from the acquisition of Epsilon which has the largest consumer data in the United States
Anil Shankar joins Starcom as vice president, Digital Media Solutions
Prior to this, Shankar headed the programmatic sales division at Times Internet for more than a year
Why OTT platforms are carving a separate space for children’s content
According to Netflix, 83 million households on its platform (comprising 60% of its users) watch kids and family-content, globally
How ads, over the years, have unwittingly offended people with its “wits”
From Happydent to Kalyan Jewellers, Titan is the latest company to get caught in the fishnet trap of witty yet offending ad
Marketing trends to look out for in 2020
A marketer's guideline to reach and interact with today's savvy consumers by Tom Libretto, CMO, Pegasystems
How e-commerce sites need to keep elevating customer experience
With online shopping platform gaining stronghold for its convenience, it’s imperative for e-commerce sites to provide an accessible experience to its customers
Eros Now partners with Verizon Media Platform to meet global demand for Bollywood streaming content
Eros Now has 12,000 movie titles, TV shows, Eros Now Originals and short-format content - Eros Now Quickie
BMC launches its latest campaign to restore citizens’ trust
The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media
Why Infiniti Retail has opted for an omni-channel approach
The company which runs multi-brand retail outlet plans to expand offline presence
Arnold Su of Asus India on life beyond the ‘job’
From jogging to cooking Su talks about he loves to spend his time during weekends
Almitra Karnik of Clevertap on how demand for online video is expected to surge in 2020
In India, 75% of internet users rely heavily on short video formats that are powered by apps like Bigo, Like and TikTok, according to CIO
Havas Group acquires experiential agency Shobiz
With the acquisition of Shobiz, Havas Group completes its third acquisition in India in under a year.
Mullen Lintas appoints Hari Krishnan as CEO
The appointment will be effective, January 2020
Airtel partners with Lionsgate to launch Lionsgate Play in India
Partnership gives Airtel Customers access to Lionsgate library including film franchises, new and recent theatrical releases
Publicis India bags Biba’s creative mandate
The account will be serviced out of New Delhi
Remembering RK Swamy- When advertising changed fortunes of PSUs: SVS Raghavan
Former chairman of BHEL and MMTC recounts the late ad doyen offering to resign from the business, owning responsibility for a plagiarised ad
Advertisement
Most Read
- Gold prices fall below Sovereign Gold Bond issue price: Should you buy it from the secondary market?
- West Bengal Election 2021: Full list of TMC candidates
- West Bengal Election 2021: Full list of BJP candidates
- Want to become rich? Best investment options for Generation Y
- Tourism in MP gets a boost! Now enjoy night safaris in three national parks; Details
- Gold prices hit 11-month low, tumble 21% from all-time highs; watch these support levels in near term
- Gujarat leg of Ahmedabad-Mumbai Bullet Train project to start first if land issues in Maharashtra not resolved
- IRB Infra, Adani Group, 2 others bid for BOT-toll highway project
- Your Lordship, heal thyself!: UK court’s judgment in Nirav Modi case shows Indian judiciary needs to introspect and reform
- Dwarka Expressway before Independence Day next year! Know about India’s first Grade-Separated Urban Expressway
Advertisement
Top News
- PMMY: PM Modi's Mudra loan scheme disbursed 94% of sanctioned amount to micro, small businesses
- India Inc's business confidence highest in decade: FICCI Survey
- Amazon onboards 50,000 small sellers under ‘Local Shops’ programme for shopkeepers in less than a year
- Jeff Bezos, Elon Musk, Mark Zuckerberg, others to pay billions annually under ‘Ultra Millionaire’ tax
- We are in the endgame of COVID-19 pandemic in India: Harsh Vardhan
- Bitcoin is not ‘overbought’, may reach $75,000 price before current bull cycle ends, says research
- PM Modi in West Bengal Live: PM Modi begins address at Brigade Ground in Kolkata
- GST evasion: CBIC asks field offices to exercise max caution, prudence in property attachment
- Bullet trains in Tibet! China to connect Tibet with high-speed rails before July
- Video: 2021 Royal Enfield Himalayan Review - Tripper navigation, specs, price
Advertisement
