Brand Wagon

Revital H launches new campaign featuring Akshay Kumar

The campaign is conceptualised by Lowe Lintas

Revital H marketing campaign

Milestone Dentsu bags Velocity Eyewear’s creative, social media and shopper marketing mandate

Velocity Eyewear recently roped in Bollywood celebrity Sushant Singh Rajput as its brand ambassador

Mirum India launches ‘Inspired by Nature’ digital film for Corian Quartz

The film is targetted at elite self-employed individuals across India

Mirium launches digital film for Corian

adidas looks to bring in societal changes through its campaigns; opts for digital

The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy

adidas opts for digital marketing

Godrej Security Solutions to up its marketing spends to Rs 20 crore this year

The company's marketing spends, however, will remain flat for the next three years

Godrej marketing tactic

How bike-taxis are gradually gaining rider confidence

Currently, the market consists of three players including Ola Bike, UberMoto, and Rapido

Rapido- the bike taxi

Canvs partners with trade finance firm Drip Capital

Canvs has lately worked with brands in sectors such as edu-tech and healthcare and are constantly looking to explore the market.

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Likee expands reach by collaborating with Indus App Bazaar

Catering to 60 million users every day, Likee is now available on the Indus app bazaar app for free download and usage

Likee collaborates with Indus

The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly


10 years of OLX: The evolution of online classifieds business

OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’

OLX Group

TAM Sports celebrates India’s first Pink Ball Test Match by turning pink

This is the first time India is hosting and playing a day-night test match

TAM Sports is turning pink during the 5 days of the first Pink Ball Test Match

Marzin R Shroff of Eureka Forbes on life beyond the job hours

The leader talks about how he unwinds and the brands he prefers

Marzin R Shroff, MD & CEO, Eureka Forbes

How brands are investing in data to create targetted and impactful ads

From to Netflix, companies are creating impactful messages with the help of data

Data analytics helps in connecting the dots through sparse data points.

Rose Tsou of Verizon Media on why India is an important market

Verizon Media looks to fuel growth in India by tapping the mobile medium and leveraging the popularity of video content

Verizon Media has been in revamp mode globally.

How Mentos spreads smiles with its latest campaign CompliMentos

The launch is being supported with heightened visibility in modern trade channel apart from the digital and social media engagements

The CompliMentos campaign builds on the insight that sharing compliments is a nice way to connect.

Google-BCG’s latest reports reveals how Indian brands are ahead in digital marketing maturity

Launched at Google’s annual edition of Think Platforms, the report highlights a way for brands to measure themselves on the effectiveness of their digital marketing campaign

Brands across 10 industries were assessed on their level of digital marketing maturity

AAAI opens independent membership for digital agencies

The national organisation of advertising agencies has set up a 'Digital Agency Forum' to address the issues related to digital agencies

Digital Agencies

L&K Saatchi & Saatchi’s Anil Nair resigns; Paritosh Srivastava is appointed as the managing partner

Paritosh Srivastava will assume his position as MD, L&K Saatchi & Saatchi on January 2, 2020

Anil Nayar and Paritosh Srivastava

MediaMonks to merge with WhiteBalance

MediaMonks will continue to invest in growing the content studio in Bangalore into a creative hub for APAC while strengthing the teams and studio facility in Delhi

How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

World Snooker 2020-21

Beam Suntory brings Praveen P Kadle on board as an independent director and chairman of the board

Beam Suntory India: The brand aims to reach $1 billion in sales in India by 2030

Praveen P Kadle Joins Beam Suntory India

Spotify launches original podcasts in India, supporting its global audio-first strategy

Spotify India Strategy: The podcasts will be available on the platform from December 3

Spotify, Twitter, political advertising, Spotify Technology, Twitter Inc, industry news

Publicis Commerce enters India; appoints Kartik Iyer as lead

Publicis Commerce India Launch: The Publicis Commerce Practice also brought in Krishna Mothey as media head

Publicis Commerce Expands into India

Digitas bags digital marketing mandate of travel service firm, udChalo

The size of the business, however, remains unknown

Digitas to manage digital marketing for udChalo

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Urban Air Mobility

Population Foundation of India and Love Matters raise awareness with their new campaign #CoolNotFool

As part of the campaign, PFI and Love Matters spread the message of safe sexual practices, contraception, and family planning by uploading videos on TikTok

PFI and Love Matters India collaborate to spread the message of safe sexual practices, contraception and family planning through fun and cool videos posted under #CoolNotFool campaign

ShemarooMe goes worldwide; launches the platform in more than 150 countries

The OTT platform has a vast library ranging from Bollywood premiere, Bollywood classic, Gujarati, Marathi, Punjabi, Comedy, Devotion, and Kids

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