Brand Wagon

Why India is indifferent to the data privacy issue

The action taken by different countries suggest that there is a need to activate a strong Data Privacy Act in India to safeguard the information of their citizens and protect their data privacy

There are only 12 non-EU countries that have data protection laws considered adequate by the EU.

Subscriber additions for Disney+Hotstar continue to see strong growth, makes up nearly 30% of the global subscriber base of Disney+

The average monthly revenue per paid subscriber for Disney+Hotstar is significantly lower than that for Disney+.

Disney+ had 94.9 million subscribers as of January 2, 2021.

Interview: Rohan Mirchandani, co-founder and CEO, Drums Food International

‘E-commerce has replaced modern trade in our retail strategy’

In January 2020, digital channels accounted for only 4-5% of the sales; today, their share is above 30%

Blogger’s Park: Breaking through consumer inertia

In light of the Sebamed campaign controversy, some lessons for marketers

Unlike in the US or UK, Indian brands usually refrain from naming the competition, given the legal quagmire you can get dragged into

Take 5: Heeru Dingra, CEO, WATConsult

From self-discovery to discovering new lands and interacting with different people, travel broadens the mind, says Dingra

Dingra swears by the quote ‘What we think, we become’

OCCPs adopt ‘Implementation Toolkit’ in accordance with Universal Self-Regulation Code

Tool Kit aims to set out guiding principles and code of ethics for the reference of the signatories

17 Online Curated Content Providers are signatories to the Universal Self-Regulation Code.

Booking.com encourages travellers to share their travel goals in 2021

The digital travel platform has collaborated with actors Rohit Saraf, Sanaya Irani and travel influencers for its #FutureOfTravel campaign

The campaign reached out to over 5.6 million people on Instagram

ZEE registers 7.5% rise in domestic advertising revenue in Q3: ‘The Inside Story’

The company claims to have witnessed a 33.2% increase in consolidated revenue during Q3, FY21

During Q3FY21, ZEE5 launched the ZEE5 Super Family League (ZSFL) enabling audiences to get even more entertainment out of their favourite shows

Disney + Hotstar onboards nine sponsors for ‘Paytm India vs England’ series

The platform announced Dream11 as the co-presenting sponsor, ICICI Bank and Tata Cliq as the ‘powered by sponsors’

The Paytm India versus England series, currently underway, began on February 5 and will conclude on March 28, 2021

KPMG in India and Infomo announce global partnership

It allows large publishers, enterprises and telecom carriers to offer advertisers customisable digital marketing services providing performance marketing opportunities

Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry

Wavemaker rolls out AI-powered media planning platform Maximize

Maximize allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments

Maximize enables planners to create media plans that reach multiple audiences and optimise media investments in just a matter of minutes

Infectious Advertising ropes in Rashid Ahmed as head of digital

In his new role, Ahmed will spearhead the digital initiatives of the agency to enable clients to growth-hack and scale

In a career spanning seventeen years, Ahmed has worked with clients such as Edelweiss, HDFC, HUL, DCB Bank, Pidilite, Tata Value Homes and RNA Corp

Havas Creative India wins integrated communication mandate of flybig airlines

As part of the mandate, Havas Creative will be handling integrated creative and media duties for flybig

The business will be managed out of the agency's Gurugram office

Wondrlab bags Panasonic Life Solution India’s business

The martech platform will help the brand expand its retail footprint in India

Wondrlab partnered with Panasonic Life Solutions India for benchmark retail design and build

Work That Speaks | Ad Reviews | 1 to 7 Feb 2021

Brands that cut through: ABP, TORF, SkinKraft, Apollo Tyres, Sebamed, Neobar, SBI General, Lodha, Kalyan Jewellers.

Brand campaigns that deserve to be in the spotlight this week.

To regain market share, Complan heads for small towns

Once a clear No. 2, the brand has a mere 5% share in malt beverages market currently

Talentedge appoints Abhinav Upadhyay as chief marketing officer

Upadhyay will be responsible for handling all aspects of the brand and product marketing

Upadhyay brings with him nearly two decades of experience as a growth and marketing advisor as well as a business and marketing leader across sectors

Tilt Brand Solutions names Mandar Gore as senior director – strategy

Gore has over 16 years of experience across advertising and brand consulting

He will report into Paul Dueman, Tilt’s chief strategy officer

FICCI reappoints Star India’s Sanjog Gupta to chair its Sports Committee

Gupta has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of task force for Fantasy sports and eSports

As head - Sports, Star India, Gupta has been pivotal in establishing the Sports broadcasting space in India

#BackToBusiness: Mirum India’s Naila Patel on the strategy that needs to be followed to bounce back

How brands can make the most of the shift towards digital, highlights Patel

Naila Patel, executive creative director, Mirum India

Work That Speaks | Top 10 Ads Video Countdown January 2021

View the best Indian brand work from the month. Featuring: Benetton, TrueCaller, Population First, Lux, Pampers, Jos Alukkas, Parle G, Tata Sky, Byjus, Aisle.

Brand campaigns that deserve to be in the spotlight this week.Brand campaigns that deserve to be in the spotlight this month.

Fitness test

Can offline gyms make a strong comeback?

Globally, the fitness centre and gymnasium business is under immense stress.

Cracking the at-home salon biz

Top salon chains turn to on-demand beauty services to make up for low footfall

While salon chains have seen a greater adoption for their at-home services in the past year, customers are still not ready to pay extra to avail them.

How machine learning is a ‘requisite’ for ad fraud detection

Finding attribution manipulation can be problematic and estimating an analogical behavior of the traffic to a constant is merely impossible

The objective behind the mere click manipulation is to hijack the last-click attribution model for monetary gains.

What’s in a logo? Cautious brands on the backfoot and social media fodder

In the hyper social media-digital era, when minutest fails become the subject of trolls, brand specialists say a review mechanism is a must to protect the brand’s identity and image.

After Myntra’s incident, social media exploded with logos of various brands being decoded and criticised for being suggestive.

Organisational Resilience: The secret sauce to success in unprecedented times

Any crisis is an opportunity for those who cultivate a resilient organisational culture

The entire culture of an organisation can get transformed if a small group of senior leaders or enigmatic individuals model the behavior associated with resilience

How the wellness market in India is witnessing a meteoric rise

With the Covid-19 pandemic having put a premium on our body’s immune defences, people are beginning to understand the benefits of preventive healthcare and overall well-being

According to Numb Research – an Indian market research firm – India’s 443 million millennials spend an average of Rs 4000 per month on health and wellness services and products
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