Brand Wagon

How ads, over the years, have unwittingly offended people with its “wits”

From Happydent to Kalyan Jewellers, Titan is the latest company to get caught in the fishnet trap of witty yet offending ad

Titan ad News

Marketing trends to look out for in 2020

A marketer's guideline to reach and interact with today's savvy consumers by Tom Libretto, CMO, Pegasystems

Tom Libretto, CMO, Pegasystems News

How e-commerce sites need to keep elevating customer experience

With online shopping platform gaining stronghold for its convenience, it’s imperative for e-commerce sites to provide an accessible experience to its customers

Improving CX can increase a retailer’s profitability by five times. News

Eros Now partners with Verizon Media Platform to meet global demand for Bollywood streaming content

Eros Now has 12,000 movie titles, TV shows, Eros Now Originals and short-format content - Eros Now Quickie

Verizon Media partners with Eros Now News

BMC launches its latest campaign to restore citizens’ trust

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media. News

Why Infiniti Retail has opted for an omni-channel approach

The company which runs multi-brand retail outlet plans to expand offline presence

"We get 3% of sales from our website; and are very happy with this number," Ritesh Ghosal, CMO, Infinity Retail, said. News

Arnold Su of Asus India on life beyond the ‘job’

From jogging to cooking Su talks about he loves to spend his time during weekends

Arnold Su, business head, PC, gaming and commercial products, Asus India News

Almitra Karnik of Clevertap on how demand for online video is expected to surge in 2020

In India, 75% of internet users rely heavily on short video formats that are powered by apps like Bigo, Like and TikTok, according to CIO

The increasing demand for online videos will spark innovation in the coming year News

Havas Group acquires experiential agency Shobiz

With the acquisition of Shobiz, Havas Group completes its third acquisition in India in under a year.

Havas Group acquires experiential agency Shobiz News

Mullen Lintas appoints Hari Krishnan as CEO

The appointment will be effective, January 2020

According to Virat Tandon, group CEO, MullenLowe Lintas Group, Krishnan's appointment is a step towards ensuring that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies. News

Airtel partners with Lionsgate to launch Lionsgate Play in India

Partnership gives Airtel Customers access to Lionsgate library including film franchises, new and recent theatrical releases

Verizon Media partners with Eros Now News

Publicis India bags Biba’s creative mandate

The account will be serviced out of New Delhi

BIBA is a home-grown ethnic wear brand, started by Meena Bindra News

Remembering RK Swamy- When advertising changed fortunes of PSUs: SVS Raghavan

Former chairman of BHEL and MMTC recounts the late ad doyen offering to resign from the business, owning responsibility for a plagiarised ad

SVS Raghavan News

44% of Indian women users across Tier 1 cities access online content only in English: Verizon Media study

Young Indian women spend an average of 145 minutes on their smartphones every day

Nielsen study News

PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign

Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital

The chips brand roped in 750 influencers, in its efforts to amplify the campaign online. News

Reckitt Benckiser takes social media route with #CleanIsNotGermFree, for its latest campaign

The two-phase campaign has been rolled out to promote the company’s new product, Dettol Disinfectant Spray

RB's Dettol launches new product News

BBC Global News appoints Rahul Sood as MD, India and South Asia

Sood will be responsible for leading the strategic growth of commercial activities across the business

Prior to this, Rahul Sood worked for NDTV News

Spotify celebrates the end of 2019 with ‘Well Played India’ campaign

A localised version of the brand’s globally loved Wrapped campaign, 'Well Played India' highlights the country’s music streaming trends for the 2019

the campaign transitions from a recreational experience, to an integral part of the daily social fabric across user moods and moments. News

Remembering RK Swamy: “If he saw an opportunity, he would not hesitate to seize it”: V Balaraman

Former MD and CEO of Pond’s India recalls his first day as management trainee, interactions with HTA four floors below, and makes the case for an ‘RK Swamy Communication City’ in Chennai

Balaraman argues that the South of India has traditionally been manufacturing oriented, and not as adept at marketing as it should have been. News

Is digital-only release the way forward for small or medium budget films

The Indian film industry produces close to 2,000 films every year, according to a FICCI-EY 2019 report

A digital-only release is favourable for filmmakers as it helps recover some costs News

How YouTube sensations have become a favourite among brands

From Bhuvan Bham to Mithila Palkar, brands are roping in celebrities for endorsements

Brands that work with digital stars for TVCs say they are easier to work with than established cricket and Bollywood celebrities. News

Why user experience (UX) is important to branding

In a competitive corporate environment, a product or service needs to be exceptional and holistically presented, while at the same time the overall experience of the brand must be gratifying and enjoy

Premankan Seal, chief design officer, Canvs News

The Future of Online Luxury Retail is here – Are we happy to accept it?

With consumers shifting to online platform from offline to shop, luxury brands face a challenge as exclusivity, rarity and customer experience comes to an end

Debraj Sengupta, chief marketing officer, Victorinox News

Rainshine Entertainment enters podcast segment with two new shows on Audible Suno

Spanning across genres, the company plans to launch more than 30 podcasts over the next 12 months

The podcasts, ‘Thriller Factory’ and ‘Be Stupid with Vir Das’, have been produced by CM Studios and Weirdass Entertainment respectively News

UFO Moviez unveils new brand identity

The move is in line with the company’s aim to reinforce its cinema advertising offering

With this move, UFO Moviez is realigning its network, into two powerful channels – Prime Screens (multiplexes and Hollywood release centres) and Popular Screens News

How HUL’s Knorr joins the league of purposeful brands

Featuring Karan Johar, Knorr rolls out a campaign highlighting LGBTQ relationships

Knorr rolls out new ad featuring Karan Johar News

Sunder Aaron of The Q India on books and movies he loves

From Breaking Bad to Joker, Aaron loves high impact films

Sunder Aaron, co-founder & MD, The Q India News
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