Brand Wagon
How ads, over the years, have unwittingly offended people with its “wits”
From Happydent to Kalyan Jewellers, Titan is the latest company to get caught in the fishnet trap of witty yet offending ad
Marketing trends to look out for in 2020
A marketer's guideline to reach and interact with today's savvy consumers by Tom Libretto, CMO, Pegasystems
How e-commerce sites need to keep elevating customer experience
With online shopping platform gaining stronghold for its convenience, it’s imperative for e-commerce sites to provide an accessible experience to its customers
Eros Now partners with Verizon Media Platform to meet global demand for Bollywood streaming content
Eros Now has 12,000 movie titles, TV shows, Eros Now Originals and short-format content - Eros Now Quickie
BMC launches its latest campaign to restore citizens’ trust
The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media
Why Infiniti Retail has opted for an omni-channel approach
The company which runs multi-brand retail outlet plans to expand offline presence
Arnold Su of Asus India on life beyond the ‘job’
From jogging to cooking Su talks about he loves to spend his time during weekends
Almitra Karnik of Clevertap on how demand for online video is expected to surge in 2020
In India, 75% of internet users rely heavily on short video formats that are powered by apps like Bigo, Like and TikTok, according to CIO
Havas Group acquires experiential agency Shobiz
With the acquisition of Shobiz, Havas Group completes its third acquisition in India in under a year.
Mullen Lintas appoints Hari Krishnan as CEO
The appointment will be effective, January 2020
Airtel partners with Lionsgate to launch Lionsgate Play in India
Partnership gives Airtel Customers access to Lionsgate library including film franchises, new and recent theatrical releases
Publicis India bags Biba’s creative mandate
The account will be serviced out of New Delhi
Remembering RK Swamy- When advertising changed fortunes of PSUs: SVS Raghavan
Former chairman of BHEL and MMTC recounts the late ad doyen offering to resign from the business, owning responsibility for a plagiarised ad
44% of Indian women users across Tier 1 cities access online content only in English: Verizon Media study
Young Indian women spend an average of 145 minutes on their smartphones every day
PepsiCo India bets longterm on Lay’s ‘Smile deke dekho’ campaign
Lays ‘Smile Deke Dekho’ Campaign: Nearly 40% of the marketing spend is diverted towards digital
Reckitt Benckiser takes social media route with #CleanIsNotGermFree, for its latest campaign
The two-phase campaign has been rolled out to promote the company’s new product, Dettol Disinfectant Spray
BBC Global News appoints Rahul Sood as MD, India and South Asia
Sood will be responsible for leading the strategic growth of commercial activities across the business
Spotify celebrates the end of 2019 with ‘Well Played India’ campaign
A localised version of the brand’s globally loved Wrapped campaign, 'Well Played India' highlights the country’s music streaming trends for the 2019
Remembering RK Swamy: “If he saw an opportunity, he would not hesitate to seize it”: V Balaraman
Former MD and CEO of Pond’s India recalls his first day as management trainee, interactions with HTA four floors below, and makes the case for an ‘RK Swamy Communication City’ in Chennai
Is digital-only release the way forward for small or medium budget films
The Indian film industry produces close to 2,000 films every year, according to a FICCI-EY 2019 report
How YouTube sensations have become a favourite among brands
From Bhuvan Bham to Mithila Palkar, brands are roping in celebrities for endorsements
Why user experience (UX) is important to branding
In a competitive corporate environment, a product or service needs to be exceptional and holistically presented, while at the same time the overall experience of the brand must be gratifying and enjoy
The Future of Online Luxury Retail is here – Are we happy to accept it?
With consumers shifting to online platform from offline to shop, luxury brands face a challenge as exclusivity, rarity and customer experience comes to an end
Rainshine Entertainment enters podcast segment with two new shows on Audible Suno
Spanning across genres, the company plans to launch more than 30 podcasts over the next 12 months
UFO Moviez unveils new brand identity
The move is in line with the company’s aim to reinforce its cinema advertising offering
How HUL’s Knorr joins the league of purposeful brands
Featuring Karan Johar, Knorr rolls out a campaign highlighting LGBTQ relationships
Sunder Aaron of The Q India on books and movies he loves
From Breaking Bad to Joker, Aaron loves high impact films
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Budget 2020
- Budget 2020: Govt must bring this new scheme to unclog tax revenues, help taxpayers settle tax disputes
- Budget 2020 Expectations: Tax-free annuity, removal of GST, parity with NPS expected by life insurers
- Budget 2020: Slab change for income of Rs 5-10 lakh, over Rs 10 lakh possible?
- Budget 2020 Expectations: Here's what NBFCs, education financing companies are expecting from Budget
- Budget 2020: 'Handicapped' service MSMEs must be offered these schemes for $5 trillion GDP vision
- Budget 2020 Expectations: Will FM give NPS subscribers this new option to get pension during retirement?
- Budget 2020-21: Will FM Nirmala Sitharaman present growth-oriented Union Budget
- Budget 2020 stimulus measures: Import duty hike is on cards
- Budget 2020: Income tax on interest income from bank deposits merits abolition
- Budget 2020: Need to bring in tax parity between investments in MFs and Ulips
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