Brand Wagon
Why India is indifferent to the data privacy issue
The action taken by different countries suggest that there is a need to activate a strong Data Privacy Act in India to safeguard the information of their citizens and protect their data privacy
Subscriber additions for Disney+Hotstar continue to see strong growth, makes up nearly 30% of the global subscriber base of Disney+
The average monthly revenue per paid subscriber for Disney+Hotstar is significantly lower than that for Disney+.
Interview: Rohan Mirchandani, co-founder and CEO, Drums Food International
‘E-commerce has replaced modern trade in our retail strategy’
Blogger’s Park: Breaking through consumer inertia
In light of the Sebamed campaign controversy, some lessons for marketers
Take 5: Heeru Dingra, CEO, WATConsult
From self-discovery to discovering new lands and interacting with different people, travel broadens the mind, says Dingra
OCCPs adopt ‘Implementation Toolkit’ in accordance with Universal Self-Regulation Code
Tool Kit aims to set out guiding principles and code of ethics for the reference of the signatories
Booking.com encourages travellers to share their travel goals in 2021
The digital travel platform has collaborated with actors Rohit Saraf, Sanaya Irani and travel influencers for its #FutureOfTravel campaign
ZEE registers 7.5% rise in domestic advertising revenue in Q3: ‘The Inside Story’
The company claims to have witnessed a 33.2% increase in consolidated revenue during Q3, FY21
Disney + Hotstar onboards nine sponsors for ‘Paytm India vs England’ series
The platform announced Dream11 as the co-presenting sponsor, ICICI Bank and Tata Cliq as the ‘powered by sponsors’
KPMG in India and Infomo announce global partnership
It allows large publishers, enterprises and telecom carriers to offer advertisers customisable digital marketing services providing performance marketing opportunities
Wavemaker rolls out AI-powered media planning platform Maximize
Maximize allows planners to deliver on the industry-wide vision of planning against individuals rather than audience segments
Infectious Advertising ropes in Rashid Ahmed as head of digital
In his new role, Ahmed will spearhead the digital initiatives of the agency to enable clients to growth-hack and scale
Havas Creative India wins integrated communication mandate of flybig airlines
As part of the mandate, Havas Creative will be handling integrated creative and media duties for flybig
Wondrlab bags Panasonic Life Solution India’s business
The martech platform will help the brand expand its retail footprint in India
Work That Speaks | Ad Reviews | 1 to 7 Feb 2021
Brands that cut through: ABP, TORF, SkinKraft, Apollo Tyres, Sebamed, Neobar, SBI General, Lodha, Kalyan Jewellers.
To regain market share, Complan heads for small towns
Once a clear No. 2, the brand has a mere 5% share in malt beverages market currently
Talentedge appoints Abhinav Upadhyay as chief marketing officer
Upadhyay will be responsible for handling all aspects of the brand and product marketing
Tilt Brand Solutions names Mandar Gore as senior director – strategy
Gore has over 16 years of experience across advertising and brand consulting
FICCI reappoints Star India’s Sanjog Gupta to chair its Sports Committee
Gupta has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of task force for Fantasy sports and eSports
#BackToBusiness: Mirum India’s Naila Patel on the strategy that needs to be followed to bounce back
How brands can make the most of the shift towards digital, highlights Patel
Work That Speaks | Top 10 Ads Video Countdown January 2021
View the best Indian brand work from the month. Featuring: Benetton, TrueCaller, Population First, Lux, Pampers, Jos Alukkas, Parle G, Tata Sky, Byjus, Aisle.
Fitness test
Can offline gyms make a strong comeback?
Cracking the at-home salon biz
Top salon chains turn to on-demand beauty services to make up for low footfall
How machine learning is a ‘requisite’ for ad fraud detection
Finding attribution manipulation can be problematic and estimating an analogical behavior of the traffic to a constant is merely impossible
What’s in a logo? Cautious brands on the backfoot and social media fodder
In the hyper social media-digital era, when minutest fails become the subject of trolls, brand specialists say a review mechanism is a must to protect the brand’s identity and image.
Organisational Resilience: The secret sauce to success in unprecedented times
Any crisis is an opportunity for those who cultivate a resilient organisational culture
How the wellness market in India is witnessing a meteoric rise
With the Covid-19 pandemic having put a premium on our body’s immune defences, people are beginning to understand the benefits of preventive healthcare and overall well-being
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