Brand Wagon

The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly

Swiggy

10 years of OLX: The evolution of online classifieds business

OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’

OLX Group

TAM Sports celebrates India’s first Pink Ball Test Match by turning pink

This is the first time India is hosting and playing a day-night test match

TAM Sports is turning pink during the 5 days of the first Pink Ball Test Match

Marzin R Shroff of Eureka Forbes on life beyond the job hours

The leader talks about how he unwinds and the brands he prefers

Marzin R Shroff, MD & CEO, Eureka Forbes

How brands are investing in data to create targetted and impactful ads

From Very.co.uk to Netflix, companies are creating impactful messages with the help of data

Data analytics helps in connecting the dots through sparse data points.

Rose Tsou of Verizon Media on why India is an important market

Verizon Media looks to fuel growth in India by tapping the mobile medium and leveraging the popularity of video content

Verizon Media has been in revamp mode globally.

How Mentos spreads smiles with its latest campaign CompliMentos

The launch is being supported with heightened visibility in modern trade channel apart from the digital and social media engagements

The CompliMentos campaign builds on the insight that sharing compliments is a nice way to connect.

Google-BCG’s latest reports reveals how Indian brands are ahead in digital marketing maturity

Launched at Google’s annual edition of Think Platforms, the report highlights a way for brands to measure themselves on the effectiveness of their digital marketing campaign

Brands across 10 industries were assessed on their level of digital marketing maturity

AAAI opens independent membership for digital agencies

The national organisation of advertising agencies has set up a 'Digital Agency Forum' to address the issues related to digital agencies

Digital Agencies

L&K Saatchi & Saatchi’s Anil Nair resigns; Paritosh Srivastava is appointed as the managing partner

Paritosh Srivastava will assume his position as MD, L&K Saatchi & Saatchi on January 2, 2020

Anil Nayar and Paritosh Srivastava

MediaMonks to merge with WhiteBalance

MediaMonks will continue to invest in growing the content studio in Bangalore into a creative hub for APAC while strengthing the teams and studio facility in Delhi

How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

World Snooker 2020-21

Beam Suntory brings Praveen P Kadle on board as an independent director and chairman of the board

Beam Suntory India: The brand aims to reach $1 billion in sales in India by 2030

Praveen P Kadle Joins Beam Suntory India

Spotify launches original podcasts in India, supporting its global audio-first strategy

Spotify India Strategy: The podcasts will be available on the platform from December 3

Spotify, Twitter, political advertising, Spotify Technology, Twitter Inc, industry news

Publicis Commerce enters India; appoints Kartik Iyer as lead

Publicis Commerce India Launch: The Publicis Commerce Practice also brought in Krishna Mothey as media head

Publicis Commerce Expands into India

Digitas bags digital marketing mandate of travel service firm, udChalo

The size of the business, however, remains unknown

Digitas to manage digital marketing for udChalo

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Urban Air Mobility

Population Foundation of India and Love Matters raise awareness with their new campaign #CoolNotFool

As part of the campaign, PFI and Love Matters spread the message of safe sexual practices, contraception, and family planning by uploading videos on TikTok

PFI and Love Matters India collaborate to spread the message of safe sexual practices, contraception and family planning through fun and cool videos posted under #CoolNotFool campaign

ShemarooMe goes worldwide; launches the platform in more than 150 countries

The OTT platform has a vast library ranging from Bollywood premiere, Bollywood classic, Gujarati, Marathi, Punjabi, Comedy, Devotion, and Kids

Life Certificate for pensioners online, how to submit Life Certificate, ways to submit life certificate, video, how to apply Life Certificate, Life Certificate from home, jeevan pramaan pensioner, life certificate online, pension disbursing bank, submit the Life Certificate, Aadhaar, Digital Life Certificate, DLC, senior citizens, hdfc life

BBC Studios elevates Ryan Shiotani and Fiona Lang to general managers for APAC operations

Ryan Shiotani is currently working as acting SVP, branded services, Asia, while Fiona Lang is the COO for ANZ

Jon Penn appoints Ryan Shiotani and Fiona Lang as general managers

With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

HBO, HBO Max, Apple TV, Disney, OTT, Jennifer Aniston, Reese Witherspoon, Oprah Winfrey, Steven Spielberg, Marvel, Pixar, Star Wars, National Geographic, Walt Disney Company

Raymond bets big on small towns

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond S

Raymond, FMCG, Mini Raymond Shop, Raymond Ready, Wear, Park Avenue, Parx, ColorPlus, Ethnix, Curry Nation, industry news

Former Yahoo India head, Gurmit Singh appointed as GM, India, Quora

Gurmit will report to Arnie Gullov-Singh, Chief Revenue Officer of Quora.

Gurmit Singh, Former Yahoo India head, Gurmit Singh appointed as Quora GM, Managing Director of Yahoo India, Quora revenue growth, latest news on gurmit singh

Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

Content has become central to a brand’s marketing activities

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respon

No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’

Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounde

Through the program members can earn InterMiles across airlines to hotel bookings around the world, to shopping, dining and more.

Digital video consumption has increased 200% over the past two years: CII-BCG

The report released at the CII Big Picture Summit revealed how though advertiser spends on digital has increased due to high visual attention retention

In 2018, digital video recorded 10%-15% increase in number of sessions
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