Brand Wagon

Anirban Mozumdar joins 82.5 Communications as chief strategy officer

He joins 82.5 Communications from Chlorophyll brand consultancy, where he was most recently serving as CEO

He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics

House of Cheer offers Employee Voice 24/7 platform free to all Indian companies for six months

Employee Voice 24/7 empowers C-Suite leaders to listen to their people to better understand, in real time, how they are feeling

The platform will organise all individual employee feedback into a unique dashboard with actionable insights

Dangal Games appoints Ankit Anand as business head for FantasyDangal

Anand will be steering the entire wheel of the platform FantasyDangal right from - building various teams, driving customer acquisition, retention, digital marketing with a greater focus on customer e

Dangal Games is an online platform that facilitates skill-based gaming for gamers.

Essence appoints Magda Wolder as head of experience, APAC

She will lead the agency’s creative, content innovation and studio capabilities in the region

Joining Essence in 2018, Wolder was previously head of creative strategy, EMEA at the agency’s London office

Dead end for daily soaps as production houses run out of money to shoot

The production firms of Hindi GECs is estimated to have incurred a 20-30% rise in production cost

daily soaps production cost, daily serial production companies, covid-19 second wave, coronavirus impact on daily tv serial industry,

Ethinos bags digital mandate for Bagrry’s

The agency will be responsible for reinforcing the brand's digital presence with an integrated approach and capabilities by delivering end to end solutions

The agency has won the mandate following a competitive pitch

The IBF appoints Justice (retd.) Vikramjit Sen as the chairman of Digital Media Content Regulatory Council

The council constitutes prominent personalities from the media and entertainment industry and online curated content providers, with experience in IPR, programming and content creation

The self-regulatory body is formed as per the mandate of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

Flipkart Seller Hub awards its digital mandate to Art-E Mediatech

Art-E Mediatech will now be Flipkart’s partner in strategy formulation and providing digital marketing services for their Seller Hub business

The account was won following a multi-agency pitch

DDB Mudra appoints Pallavi Chakravarti as creative head of West office

Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group to take on the responsibility of driving the agency’s creative product

Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as executive creative director

Second Covid wave dents ad spend on out-of-home media

The onset of the pandemic dealt a heavy blow to OOH (out-of-home) media in 2020, resulting in a 60% de-growth, according to the Ficci-EY Media & Entertainment Report 2021.

Several brands in the automotive, real-estate and FMCG categories had begun to invest in OOH advertising earlier this year.

Digital to the rescue

We ask experts if other filmmakers are likely to follow suit

The Indian audience is ever evolving and seeking new alternatives for entertainment.

Back in the game

Armed with a phygital strategy, malls hope for an early rebound

Last year, malls had launched initiatives like click and collect and curb-side pick-ups to ensure safe shopping.

Connecting brands and their consumers

ANS Commerce is a full-stack e-commerce enabler with over 100 brands on its platform

(Clockwise from top left) ANS Commerce co-founders Amit Monga, Nakul Singh, Vibhore Sahare and Sushant Puri

The three Ts of survival for today’s brand-Trust, Tenacity and Team Work

In a world where change has become the norm of society, trust is the only constant factor your brand can always rely on

While team work has always been crucial for brands, the pandemic and the shift towards a digital future has changed the dynamics of team functioning altogether

How brands can align purpose and profit to achieve organisational goals

Brands sure are driven by a broader mission that rises above mere surface-level services

Companies need to specifically define the purpose, communicate it effectively to all stakeholders and follow it up with masterful execution

Audio streaming gains popularity as homebound listeners seek variety

Companies are building on their slate of podcasts, a segment that is increasingly finding favour with more users

With an estimated 57.6 million monthly listeners, India is the third-largest podcast listening market after China and the US, according to analysts at PwC

Will the jewellery industry get back on its feet after the second wave of lockdown

The consumer demand is expected to take a hit in the next quarter as people are not in favour of making any huge investments

The outbreak of coronavirus led to huge losses given all the retail stores have been shut.

How independent music is making its mark in India

In 2020, independent artists got attention from the available ecosystem which was largely focused on Bollywood until then

In a country like India, Bollywood has always been the only source of popular music.

ASCI guidelines on influencer marketing to have a positive impact

The new guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021

According to the guidelines, all advertisements published by social media influencers or their representatives, on such influencers’ accounts must carry a disclosure label that clearly identifies it as an advertisement

Interview: Sadashiv Nayak, CEO, Big Bazaar – Future Retail

‘New to e-commerce, but serving customers for two decades’

Aside from cutting down media spends significantly, we have slashed our inventory to 20-25%, to enable working capital, says Nayak

Blogger’s Park: Online and upward

Evolution of e-commerce in the post-pandemic era

According to an InMobi consumer survey, 63% respondents used their mobiles to discover new products, 77% used them to research products, and 62% to buy products.

After Hours: Bala Sarda, founder, Vahdam India

'Prioritisation, effective time management and delegation have been my personal hacks for managing time better and maintaining a work-life balance'

From Forest Essentials to Apple are some of his favourite brands

The Indian Broadcasting Foundation renames itself to Indian Broadcasting And Digital Foundation

The foundation will also form a self-regulatory body (SRB) for grievance redressal mechanism in OTT space

The self-regulatory body is formed as per the mandate of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

ASCI issues final guidelines for influencer advertising on digital media

ASCI is launching the ASCI.Social platform, a one-stop destination for all information related to the guidelines themselves

The guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021

AdFraud Insiders Summit Day-2 Highlights: ‘Marketers must look for opportunities to create a fair value exchange with customers’

Financial Express Online- the business news site from the house of The Indian Express Online Media brings stakeholders from across the advertising, media and entertainment sector under one roof to dis

AdFraud Insiders Summit 2021 Day2 live

MICA teams up with Results & Outcomes to introduce a new course ‘Advanced Digital Transformation Program’

With the launch of the ADTP, MICA aims to offer an advanced and intensive 45-week course for working professionals

The course has been designed and delivered by professionals who are experts in their respective fields, along with global thought leaders, in partnership with academicians

Kavita Kamath joins Wondrlab as group creative director

Kamath will lead creative integration and content creation on a large set of key accounts

In her new role, Kamath will report to Amit Akali, co-founder and chief creative officer at Wondrlab
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