Brand Wagon

Godrej Properties unveils first digital brand campaign

As part of the campaign, Godrej Properties has launched three digital video commercials

boAt partners with AP Dhillon for #LiveTheSound campaign

With this partnership, boAt wants to reach music enthusiasts across age groups

Ampverse enters Indian market, acquires 7Sea Esports

The company is also planning to make a multi-million dollar investment in the market

Vini Cosmetics names Vishal Kaul as CEO

Kaul will join the company from PepsiCo India

NBA and Sportradar sign multi-year partnership agreement

As part of the expanded deal, Sportradar becomes the exclusive global provider of NBA, Women’s National Basketball Association (WNBA) and NBA G League data

L&T Mutual Fund launches ‘Investing ki Kashti’ campaign

With this campaign, the company wants to raise awareness about the index fund category

Practo’s new campaign aims to make conversations on men’s health mainstream

As part of this campaign, Practo has launched a webpage with a section devoted to major men’s health ailments

The brand will encourage ‘bros’ to talk to each other and consult doctors in order to decode their health problems.

CavinKare assigns its digital mandate to White Rivers Media

The mandate is for personal care brand Buds & Berries

The independent agency will partner with the brand to build disruptive value for consumers by paving a unique, seamless journey for them through creative digital strategies.

Koffeetech Communications bags the digital mandate for Mayfair Housing

The agency will develop communication and strategies to cater to social media communication, SEO, among others

This collaboration of Mayfair Housing aims at achieving its position as a top real estate company in Mumbai.

FieldFresh Foods renames itself to Del Monte Foods Private Limited

According to the company, the change in identity is in line with the next phase of the company’s brand journey

As per the KPMG report titled ‘Indian food processing industry: Growth opportunities post the Covid-19 pandemic’, India’s food processing market is set to grow from $263 billion to $470 billion.

Digital agency Grapes Digital rebrands to Grapes

The agency has unveiled a fresh brand identity with a new logo

The agency also plans to expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients.

Government would like to act as a facilitator: I&B Secretary

Chandra, who assumed the position of secretary in August 2021, also pointed that in his recent talks with the industry, many believe that the government is highly regulatory

Across the board, a lot of people who couldn’t find an opportunity earlier, are finding them now in this new scenario

Blink Digital ropes in Dia Kirpalani and Suraj Karvi as VP

Dia Kirpalani comes on board as VP, head, strategy, while Suraj Karvi is appointed as VP, head, media

Both Kirpalani and Karvi have been in the advertising sector for over 15 years.

L&K Saatchi & Saatchi bags branding mandate for Zepto

The agency has also launched Zepto's first campaign leveraging digital and OOH medium

Zepto recently announced a fundraise of $60 million led by Glade Brook Capital with participation from Y Combinator and others

Facebook to Meta – a PR stunt or a move towards winning consumer and brand trust

The new look and name comes on the back of rise in criticism on the social media platform’s failure to protect consumer data and sensitive content

Kalyan Jewellers rolls out second video of Muhurat digital campaign

The new campaign features regional brand ambassador Wamiqa Gabbi

The film comes close on the heels of the first digital ad showcasing the Gujarati bridal pieces.

Twenty Dresses by Nykaa Fashion launches a new film with Alaya F

The campaign brings alive moments of everyday style through three 20 second films

The storyline of the films is set within the everyday, unassuming walls of an elevator that often bear witness to the many moods of the brand’s young, trend-loving consumers.

SBI and Jamshedpur Football Club enter into a partnership for promoting football in the country

As per the partnership, SBI will be one of the principal sponsors of the JFC

The JFC match jersey will now have SBI logo on the backside.

Hirect appoints Abhishek Singh as head of marketing

Singh will be accountable for handling overall marketing strategies, brand positioning along with sustainable growth and advanced marketing innovations

He comes with an experience of over 14 years and has worked with the dot-com and media industry.

SKORE rolls out a new campaign showcasing the brand’s product offerings

The new digital campaign involves social media and influencer marketing, digital films and media, and branded content

SKORE has consciously made an effort to create content that will resonate with young people

WinZO partners with casual games publisher Voodoo

WinZO will assist Voodoo with its distribution and lend its technological expertise for the vernacular Indian market.

Voodoo is a global market leader in hyper-casual gaming and has over 150 titles garnering over 5.2 billion downloads worldwide till date.

Twitter focuses on brand safety, as it tries keep conversations safe to develop trust among advertisers

The platform claims to focus on on three key areas including products, policies and partnerships

Pee Safe launches To-Let-Go campaign

The campaign aims to drive large-scale awareness around toilet hygiene ahead of World Toilet Day

The campaign also focuses on the importance of enabling access to toilets for everyone

LinkedIn partners with The Glitch to roll out the second phase of #FindTheBalance campaign

Conceptualised and executed by The Glitch, these films are also being supported by a social media campaign across LinkedIn, Facebook and Twitter

The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends, and colleagues, and find a new idea of balance

Kerala Blasters FC partners with Sporjo

Aimed at strengthening the sports ecosystem, the partnership will see KBFC and Sporjo working together to create a sports talent pipeline for Kerala

This partnership will entail assessing the sports ecosystem in Kerala

Baidyanath launches ‘Sahi Vidhi, Behtar Immunity’ campaign featuring Pankaj Tripathi

The campaign has been conceptualised and executed by GREY Group

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