Brand Wagon

Unilever to stop advertising on Facebook, Instagram and Twitter for the rest of the year

The company joins a growing advertising boycott against Facebook as part of the “Stop Hate for Profit” campaign

L’Oréal launches sustainability initiative ‘L’Oréal for the Future’

The program aims to address environmental and social challenges

The company has developed a product environmental and social impact labelling mechanism

Zirca Digital Solutions appoints Vamsi Krishna Sankarayogi as head of technology and solutions

Sankarayogi moves from Zeta Global where he was the vice president- global technologies

He will report to Neena Dasgupta, CEO and director of Zirca Solutions

Dentsu India elevates Indrajeet Mookherjee to the role of president

Mookherjee was previously executive vice president at Dentsu India

He will continue to report into Simi Sabhaney, CEO, Dentsu India

Coronavirus Impact: How brands look beyond the obvious by trying to boost immunity

From Amul to Mother Dairy and ITC, brands are capitalising on the growing demand for immunity based products in the country

Brands are tying-up with e-commerce platforms to amp up their distribution network amid rising demand

#BlackLivesMatter: From Unilever to PepsiCo and Johnson & Johnson, brands take a stand against racial discrimination

Industry analysts point out the trick will reside in manoeuvring the transition

Recently, a number of brands have announced their plans to either change the packaging or brand

Laqshya Media Group’s Atul Shrivastava on how OOH industry has resorted to discounting to survive

Even before the lockdown, the local authorities occupied nearly 70% of the media

With brands withdrawing campaigns, OOH companies have had to resort to discounting, says Atul Shrivastava, CEO, Laqshya Media Group

Why brands must seize the influencer marketing opportunity now

While brands have reduced ad spends, those that are able to sustain during these times are turning to influencer marketing

Influencer marketing has always been a more personal form of marketing; now, it is emerging as the most effective tool

Maserati India’s Bojan Jankulovski on life beyond

From Ralph Lauren to Hermès are some of his favourite brands

Bojan Jankulovski, head of operations, Maserati India

Joy Mineral Sunscreen ropes in Mithila Palkar as brand ambassador

The brand has rolled out an integrated ad campaign for its sunscreen range

The integrated campaign will have multiple legs including print ads and multi-city activations

iD Fresh Food launches new campaign depicting the importance of trust in these times

The campaign highlights the ‘iD Trust Shop’ model launched in Mumbai, especially in the covid hit areas

The film has been launched on the digital platforms of the brand

Hindustan Unilever emerged as the biggest spender during April-June 2020: TAM AdEx

According to the data released by AdEx India, HUL accounted for 22% share of the total TV ad volumes

The data also revealed that during April 2020- June 2020, television medium registered over 57,000 hours of advertising volumes.

Flipkart launches #AaoPhirPakdeRaftaar campaign to motivate its sellers

The campaign intends to evoke a sense of togetherness and imparts hope and trust to the local seller community in India.

The campaign also intends to educate sellers on ways to ramp up and grow their businesses.

Alpenliebe Juzt Jelly salutes the efforts of frontline workers in new campaign

The campaign has been launched for the special edition of Juzt Jelly- ‘Salute our Heroes’ pack

The film has been launched across the digital platforms of the brand

Hindustan Liquids awards Kaizzen the digital mandate for Perrier

Kaizzen will devise a creative and engaging communications strategy to strengthen brand awareness in India

The new account will be led out of Kaizzen’s Mumbai office

Mirum India appoints Kalpesh Patel as director of martech services

Besides leading the Salesforce practice, Patel will also lead other areas of practice such as Sitecore, SEO, UX/UI

Patel has been with Mirum for more than four years leading the technology practice

Ad agency ^atom bags multiple new businesses during lockdown

The agency has onboarded clients across multiple categories of edutech, e-commerce, health, food, and holistic living

^ atom has also signed on with three international brands for APAC markets, a food e-commerce brand in India and an upcoming new university

Cratuz launches AI-based StormyTV to enhance content

By simplifying workflow logistics and driving customer loyalty with intelligent automation, StormyTV aims to increase the content value and performance

As per the company, apart from India, the target audience of the StormyTV content will also be in Central and South Asia which has a much closer affinity to the people of North East region.

ASCI looks into 533 objectionable advertisements in March-April

CCC investigated complaints against 418 advertisements, of which 377 advertisements were promptly withdrawn by the advertisers

Over 90 cases of potential violation of the Drugs and Magic Remedies regulations were also flagged to the regulator. 

55% of shoppers discovered at least one form of online shopping during peak Covid : Criteo Survey

As per the survey, 61% of boomers and silent respondents would prefer working from home

Coronavirus Impact: How listenership has changed for JioSaavn

The music streaming platform claims to have seen a spike in the second half of the day

Marketing is basically a bespoke plan depending on the addressable audience.

Tide India ropes in Ayushmann Khurrana as brand ambassador

The brand has launched a new campaign featuring the actor

Khurrana will be seen in a series of advertisements across television, digital and other mediums

The Rummy Federation rebrands itself as The Online Rummy Federation

The new corporate identity aligns with the organisation’s long term focus to set a common code of conduct for the entire online rummy industry

The rebranding is a part of the organisation’s vision to build a comprehensive self-regulatory ecosystem for online rummy operators

Hershey India launches new digital campaign for Sofit

The film encourages consumers to live their passions and an active lifestyle

Through Sofit’s latest digital film, consumers are being encouraged to boost their energy and reignite their lost hobbies and passions

Indigo Consulting wins digital communication and eCommerce content mandate of Maybelline New York

The agency will manage Maybelline’s digital and social media campaigns and extensively support their eCommerce efforts

The agency won the account following a multi-agency pitch

84% users don’t want celebs to support or sell Chinese brands: Survey

The Indian Institute of Human Brands (IIHB) conducted a survey to comprehend consumer sentiment on Chinese brands

Only 32% of respondents got country of origin correct in the case of Chinese brands

Raj Nayak’s House of Cheer launches Happyness.me to measure happiness

Happyness.me, a proprietary tool that measures the happiness quotient of corporates and its people, was launched in collaboration with The Happiness Index UK.

Happyness.me measures the happiness quotient within an organisation and provides customised solutions that empower leaders and inspire teams.
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