Brand Wagon

No fair play? Women cricketers gain popularity but still on a sticky wicket with brands

The Indian women’s cricket team gained widespread attention when it made it to the World Cup final of One Day Internationals (ODIs) in 2017.

Women cricketers, Indian women cricket team, female cricket players, Mithali Raj, Smriti Mandhana, Harmanpreet Kaur, Rohit Sharma, Shikhar Dhawan, Smriti Mandhana, POWER, Amstrad India, ITC Vivel, Alcon Laboratories

upGrad ropes in Tilt Brand Solutions as it readies to launch its marketing and communication drive

The marketing efforts would be directed to drive awareness and preference for upGrad as a brand

upGrad ropes in Tilt Brand Solutions as it readies to launch its marketing and communication drive

Why multiplex operators luxury gamble may not pay off

Even movie theatre firms are investing in luxury halls, scalability remains a challenge

How music streaming platforms are trying to up ad dollars

From Gaana to Spotify, streaming platforms are rolling out newer ad formats

Among the many factors deterring advertisers to join the audio OTT bandwagon is its inefficacy to attract the undivided attention of the listener who is mostly consuming music in the background.

Decoding the genesis of luxury

The meaning of luxury has changed to being an experience, a feeling and a way of life.

Luxury is the experience, it’s a feeling and a way of life

IBF appoints Meenakshi Gopinath, Pallavi Joshi and Dipa Dixit as new members of BCCC

Meanwhile, Sharmila Tagore, Arundhati Nag and Ira Bhaskar’s term in the council has come to an end

BCCC is an independent and autonomous self-regulatory body for non-news general entertainment channels

Trivago replaces Vaseline to emerge as the most advertised brand in Week 53: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

Top 10 advertisers, Top 10 brands

Broadcasters take a swing at TRAI; calls the NTO detrimental for growth

In the last one year, the broadcast industry believed to have spent Rs 1,000 core on implementation of the NTO

Broadcasters take a swing at TRAI; calls the NTO detrimental for growth

Kellogg’s new campaign celebrates children’s daily triumphs

As part of the campaign, the brand has released a digital film on YouTube and a film in multiple languages on television across multiple genres.

For this campaign, Kellogg’s is targetting mothers between the age group of 25-44, while touching multiple media touchpoints.

YuppTV to handle the digital broadcast rights for BCCI Home Season

The streaming platform is bringing sporting action to its users spread across Continental Europe and Central Asia

YuppTV users in the SAARC countries (except India) can also catch the live sporting action

Ness Digital Engineering acquires Slovakia based CassaCloud

The CassaCloud acquisition strengthens Ness’s salesforce credentials in North America and Europe.

CassaCloud will merge with Sovereign CRM, acquired by Ness in 2019, as part of the Ness Salesforce-focused Center of Excellence.

Charles Peng on Honor India on life after work

From Burberry to Armani, Adidas are some of the brands preferred by Peng

As the leader of one of the fastest-growing smartphone brands, I get the chance to test and experience new technologies and products before delivering them to consumers.

Ashish Sinha of Epsilon on marketing trends in 2020

From artificial intelligence to video marketing, voice, among others, will be some of the important areas

It is estimated that by 2021, nine out of 10 new internet users in the country would be an Indian language speaker, more comfortable with interacting in an Indian language

How Veeba Foods looks to expand its presence

Known primarily as a B2B player, the company hopes to rake in higher revenues through B2C sales, from its current 40%

In 2019, almost 80% of our marketing budget was spent on ATL because of our mass media campaign for V-Nourish

Eros Now to make content available in GCC markets; partners with EUROSTAR Group

Eros International's OTT platform has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide

The viewers Indian entertainment content in the GCC markets can now take advantage of monthly and annual subscription packs of Eros Now from their nearest EUROSTAR-serviced retail outlet.

Grey appoints Anusha Shetty as chairman and group CEO

WPP’s advertising agency also elevated Sandipan Bhattacharyya to managing director and CCO

Grey appoints Anusha Shetty as chairman and group CEO

Publicis India appoints Ranadeep Dasgupta as ECD

He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs.

Dasgupta joins Publicis India from 82.5 Communications where he was the creative head, North.

WPP’s Geometry appoints Jesse Lin as new APAC CEO

Jesse Lin succeeds Diana Cawley as she leaves the company to seek new opportunities.

Lin to bring 25 years of regional expertise to drive innovation and growth

Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx

Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41% between January - November 2019

Car advertisement: TAM AdEx

DAN elevates Sidharth Rao to chairman, Happy mcgarrybowen Dentsu Webchutney

In his new role, Rao will accentuate the agency's brand legacy in India

DAN elevates Sidharth Rao to chairman, Happy mcgarrybowen Dentsu Webchutney

Dentsu India Slingshot bags creative and media mandate for JBL and Harman Kardon

As part of the mandate, the agency will handle marketing communications, campaign design and media planning for the brands

Dentsu India Slingshot bags creative and media mandate for JBL and Harman Kardon

Amway India appoints Ajay Khanna as the CMO

Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja

Amway India appoints Ajay Khanna as the CMO

Rajasthan Royals awards its social media mandate to Interactive Avenues

IPG Mediabrands' digital arm won the digital and social media mandate for the team post a multi-agency pitch

Rajasthan Royal awards its social media mandate to Interactive Avenues

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore

The marketing campaign is launched to drive awareness and preference for upGrad

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore

Why ad fraud continues to trouble the digital industry

Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by the Mobile Marketing Association (MMA) India.

Presently, more than 50% of the Indian advertising community does not use tools to curb ad fraud.

How TikTok and Likee are gaining popularity as movie promotion vehicles

According to a recent report by App Annie, TikTok recorded highest number of downloads in India at 200 million, while Likee ranked third with 140 million.

TikTok was the most downloaded app in India in 2019 with 200 millions downloads, while Likee ranked third with 140 million downloads.
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