Brand Wagon

Hindi news genre leads the news advertising charts with 32% share of ad volumes in July: TAM AdEx

Hindi news witnessed 15% growth in ad volumes in week 31 when compared to week 23

Piccadily Agro Industries emerged as the top spender with 4% ad volume share.

MediaMonks India appoints Karan Amin as creative director

Amin will lead the digital creative mandate for Indian and international clients looking for brand solutions across platforms and mediums

Amin’s role will be critical in guiding and transitioning brands’ digital journey

Why TRAI need not interfere with BARC structure

TRAI’s thrust on improving BARC’s current governance structure by recommending a restructuring of the board’s composition, and offering to make itself party to it, is possibly a case of overreac

BARC is the very driver of top dollar in advertising.

SBI banks on conversational marketing to make #GharSeBanking frictionless

The bank has been leveraging conversational AI and conversational marketing via Facebook Messenger to drive the growth of its YONO app, YONO Lite, SBI Quick, BHIM SBI Pay, and Online SBI

SBI has been using social media and digital mediums to encourage people to download the SBI YONO App

Gemini Sunflower Oil encourages celebrations at home with ‘Iss Saal Har Ghar Pandal’ campaign

The campaign aims at spreading awareness about celebrating Ganpati festival at home, in a safe way in light of COVID -19

The digital campaign has been conceptualised by Wavemaker

JioSaavn celebrates excellence in regional music through ‘We Are India’ campaign

The initiative will also feature a mini-documentary series on YouTube featuring artists who have left their unique mark on Indian regional language music

JioSaavn's social platforms will be highlighting stories from young music fans across India.

HDFC Life’s new campaign emphasises on the importance of financial protection

The campaign has been launched on television, direct-to-home and digital channels to drive the need for protection

HDFC Life’s campaign has been conceptualised by Leo Burnett

Chimp&z Inc appoints Manan Shah as head of client services, West and North India

Shah will report directly to Angad Singh Manchanda, CEO and co-founder, Chimp&z Inc

Shah had previously been associated with companies such as Convonix and AdLift

Greg Joswiak replaces Phil Schiller as Apple’s new marketing head

Schiller will continue to lead the App Store and Apple Events

Joswiak has been with the company for more than 20 years overseeing marketing for the original iPod and iPad.

Why brands need to adopt #genderequality in marketing and communication

With rising consumer expectations, it is important for brands to reflect the right social values and norms

With the feedback process being quick, brands need to be wise in what they are choosing to put out there

MTV Beats launches ‘Punjabi Beats’

Punjabi Beats will feature non-Bollywood, popular independent Punjabi songs and new Punjabi releases from prominent artists

The Punjabi Beats slot will also feature in-show vignette, Punjab Di Boliyaan

Pepperfry’s ‘Swadeshi is Great’ campaign celebrates Indian craftsmanship

The campaign encourages consumers to buy Swadeshi furniture

The digital films have been conceptualised by Law & Kenneth Saatchi & Saatchi

POGO collaborates with Tinkle to launch e-comic series of its animated show ‘Titoo’

The digital comic series will be available fortnightly starting August 3, 2020

The digital comic will be available to the kids and parents on the Tinkle app, Amar Chitra Katha app, and Magzter app, available for iOS and Android devices

I&B Minister Prakash Javadekar launches ‘DD Assam’

Content on the channel will include serials, music programmes, travelogues, reality shows and feature films highlighting the folk culture, tribal life, cuisines and textiles of the region

Javadekar further stated that it is important that all states have their own Doordarshan channel.

upGrad ropes in The Womb to transform the learning landscape in India

The agency will be responsible for driving the brand communication strategy for upGrad

As per the mandate, the agency will accelerate the future business by the power of creative storytelling

India Gaming Summit 2020: How Dream11 plans to build the esports ecosystem from the bottom’s up

Dream Sports will invest heavily in grassroot level of esports ecosystem for the next two years

FanCode, Jain claims, offers personlised sports content to fulfill every sports viewer's appetite.

India Gaming Summit 2020: How personalised experiences will further drive the growth of gaming industry

Gamers today are not just looking at playing games online but also in telling their stories

Companies today are not just involving gamers post the launch of a game but also throughout the development process

ASCI awards PR and digital mandate to Pitchfork Partners

The consultancy will manage ASCI’s communication through insightful and strategic counsel to enhance its reputation and build trust

Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders

How BBC grabbed eyeballs in India during the on-going pandemic

BBC recorded 179 million unique viewers on BBC.com during the pandemic while adding 18 million homes to its broadcasting kitty from India

BBC’s news channel saw a 33% - 35% spike in the distribution

Coronavirus Impact: Celebrity endorsers take ‘pay cuts’ of 30-50%

Celebrity endorsement contracts are getting extended by three to six months to account for the time that brands have not been able to take advantage of their partnerships

Some brands that had been in the process of finalising endorsement deals are holding back

Scarecrow M&C Saatchi appoints Vijay Assudani as creative director

Prior to joining Scarecrow M&C Saatchi, Assudani has worked with Lowe Lintas and Leo Burnett Orchard

Assudani has worked on brands such as ICICI Prudential Life Insurance, Videocon d2h, DNA, Religare among others

ZEE5 registered 63.1 million monthly active users in March 2020: ‘The Inside Story’

During the lockdown, ZEE5 rolled out #BeCalmBeEntertained initiative wherein the platform added over 500 hours of content to the platform

As per the report, ZEE maintained its leadership position during Q4 FY20 as the largest entertainment network, with overall share of 19.25%

India Gaming Summit 2020: How India is emerging as a top hub for esports globally

Industry estimates suggest that India alone is expected to have 628 million online gamers by 2023

The average time spent per user in gaming has grown up almost by 50% during covid

Raksha Bandhan 2020: How brands encouraged consumers to celebrate Raksha Bandhan remotely

From Myntra, Ferns and Petals to Bajaj Allianz Life and Tanishq, brands highlighted the different facets of a brother-sister relationship

Brands encouraged consumers to celebrate Raksha Bandhan safely during the pandemic

How celebrities can act as a catalyst in creating consumer connect

Marketers use celebrity endorsement to enhance recognition, recall, and reputation of their brands

Celebrities extend their personality and popularity to the brand and give consumers a reason to believe in a brand

India Gaming Summit 2020: How female gamers are slowly storming the male-dominated online gaming space

From gamers to streamers to game developers and entrepreneurs, women are carving a niche for themselves in the online gaming arena

As per a survey, 18% of all gamers in India are women
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