Brand Wagon
Resetting the stage
In this new normal, a hybrid model holds significant promise for the events and experiential industry
How sustainable design leads to a sustainable brand
Being a sustainable brand often involves a fundamental rethink about some or all the ways of doing a business
How organisations can create an attractive employer brand
When employers empathize with employees and recognise them for their achievements, employees feel good and consider themselves as valuable members of the company
Music industry can be the next spot for content creators to explore in 2021
With the evolving consumer behaviour and fundamental shift in the way music is consumed, a significant change is happening in the way music is promoted
IPL 2021: The surest bet for marketers in an unpredictable scenario
For marketers seeking to run effective IPL digital campaigns, having an hourly and resource-level granularity insights of the game days can prove to be an ideal marketing hack.
Interview: Abhijit Avasthi, co-founder, Sideways Consulting
‘It will get tough for big agencies to handle start-ups’
Blogger’s Park: Damage control
How can brands win back consumers’ trust?
After Hours: Deepak Salvi, COO and co-founder, Chingari
From Range Rover to United Colors of Benetton are some of his favourite brands
Havas Media Group India appoints Sanchita Roy as head of strategy
In her new role, she will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients
Ad volumes on TV rose 30% in January-March 2021: TAM AdEx
HUL emerged as the biggest spender while RB's Lizol was the most advertised brand
Focused on content fit and getting broader content in India: Netflix
Netflix that competes with global players Amazon Prime Video, Disney+Hotstar and a clutch of home-grown services like Zee5 and AltBalaji in the country has been devising ways to get more subscribers o
BookMyShow bolsters leadership across businesses
As per the company, the restructuring will help drive the next phase of growth and expansion while further streamlining the core areas of the business
TBWA\India appoints Satish Krishnamurthy as chief strategy officer
Krishnamurthy steps into the role previously held by Subramanian Krishnan who is taking on a part time consulting role with the agency
Dipika Bhasin joins Carat India as executive vice president
Bhasin will lead the agency’s North and East offices
Work That Speaks | Ad Reviews | 12 to 20 April 2021
Brands that cut through: Livspace, Bhima Jewellery, Kalyan Jewellers, Tanishq Rivaah, CRED, magicpin, PhonePe, ABP Nadu. McDonald’s, Unacademy.
IPL influences consumer actions in a big way: HI CRICKET Study
The study highlighted that viewers are multi-tasking while watching the game – from ordering food online, to playing their own fantasy leagues and engaging with match experts
Amit Jain named as chairperson of MMA India board of directors
Jain will champion innovation for modern marketing in the industry
dentsu X India wins global media mandate for Galderma
The agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products
Puma India signs Washington Sundar and Devdutt Padikkal
The brand recently announced its partnership with RCB
How brands can stay on top of their omnichannel strategy game
Adopting an omnichannel strategy and engaging with customers across various channels will not only increase brand visibility but also improve customer retention and loyalty
Bacardi India ropes in Zeenah Vilcassim as marketing director
She will lead consumer and customer marketing across the Bacardi portfolio
Mullen Lintas bags MFine’s creative duties
The agency's mandate will be predominantly to strengthen the brand's position in the market
Deepika Bhan joins Tata Consumer Products as president, packaged foods
Bhan joins the company from Hindustan Unilever where she was global brand director, haircare for South Asia
L&K Saatchi & Saatchi names Namit Prasad as senior vice president, planning
Prasad will report to Snehasis Bose, chief strategy officer, L&K Saatchi & Saatchi
Dentsu Webchutney bags digital mandate for Tanishq
The agency aims to chart an aggressive creative growth strategy
#BackToBusiness: Eatfit’s Ankit Nagori on the strategy that needs to be followed to bounce back
Social media content plays a big role in driving digital adoption and storytelling, says Nagori
Work That Speaks | Top 10 Ads Video Countdown March 2021
View the best Indian brand work from the month. Featuring: Unacademy, Tanishq, Clinic Plus, TrueCaller, Axis Bank, Paytm, Facebook, Dhara, Lays Maxx, OPPO, Vi.
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