Brand Wagon

FC Goa announces 1Xnews as principal title sponsor for Indian Super League

1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season

This will be 1Xnews’ first foray into Indian football

FuelBuddy elevates Adnan Kidwai as CEO (International) and appoints Neeraj Gupta as CEO (India)

Neeraj Gupta will be primarily responsible for strategising, implementing the vision, and driving the mission of FuelBuddy

Neeraj Gupta brings more than 20 years of experience in the sales, marketing and business development sales planning.

Myles announces the appointment of Amrish Bhargava as CEO

With extensive industry experience, Amrish Bhargava will accelerate the company’s growth and enhance partnerships and customer acquisitions

Prior to starting his journey with Myles, he was heading the auto division at Poonawalla Fincorp

Sirona rolls out #BeTheChange campaign

With this campaign, Sirona wants to encourage people to provide house helps with hygienic and affordable period care

Digital marketing agency iCubesWire unveils expansion plan for iCubesWire Vdx

As part of the expansion plan, iCubesWire Vdx aims to grow its presence across the country

ESPNcricinfo benefits from the return of live sports; expects to post 20-25% rise in advertising revenue in FY21

Sports news website ESPNcricinfo claims to have seen a 30-35% increase in userbase this year during sporting events

espncricinfo, espncricinfo advertising revenue,

Parag Agrawal of Indian origin replaces Jack Dorsey as Twitter CEO

The move is effective immediately, though Jack Dorsey, co-founder of Twitter Inc., will stay on the board of the social media company until his term expires in 2022, Twitter said in a statement Monday

Twitter CEO Jack Dorsey stepping down; Twitter share price jumps over 10% after CNBC report

CNBC first reported that Dorsey may step down soon, citing anonymous sources.

CRED rolls out latest film featuring Chacha Chaudhary and Suppandi

The film is created by an Indian webcomic studio Bakarmax

The ad film focuses on supporting CRED’s goal of promoting financial independence and literacy.

Rajnigandha Pearls launches its new campaign featuring Anushka Sharma

The film has been conceptualised and created by Law & Kenneth Saatchi & Saatchi

Battlegrounds Mobile India unveils ‘Game Responsibly’ campaign to promote healthy gaming culture

The new campaign addresses the issue of addictive and obsessive gaming

Digital music company Believe acquires Think Music

With this acquisition, the company wants to further strengthen its position in South India

Picking up the scent

Apparel companies bet big on the fragrance market

According to Euromonitor International, India’s fragrance industry is currently valued at Rs 2,200 crore, and is expected to grow by 20% in 2022

All that glitters is ‘sold’

After two years of subdued sales, the jewellery industry rebounds amid festivities

As consumers resume purchase of gold jewellery, a major chunk of sales is coming from non-studded products where the margins are low

WinZO partners with France based global gaming giant Gameloft

The collaboration will enable Gameloft to enhance their presence in Indian vernacular markets

Gameloft is a global player in casual gaming and has over 150 popular titles, such as Asphalt 9 and other action and racing games, garnering over 1.2 billion downloads worldwide

What are the expectations for online retail in 2022

Online penetration of retail is expected to reach 10.7% by 2024 compared with 4.7% in 2019

A customer trusts the online platform, giving all the personal details so that data should be considered valuable

How to build a brand that displays human qualities

Humanising a business is more than just a marketing fad and is going to give your business a far deeper engagement and connection with your customers

A brand that displays a fair share of human qualities builds a better dialogue and relationship with its customers.

How radio advertising can help brands find untapped audiences

Advertising on radio has three distinct advantages: its flexibility, its value for money, and most surprisingly, its capacity for targeting

Print ad volumes registered 37% year-on-year growth in Q3 2021: Report

SBS Biotech and Maruti Suzuki India were the top two advertisers in the quarter

Why brands need to jump on the NFTs bandwagon

While much of the buzz around NFTs have been around digital artwork, the past couple of years has seen this model expand beyond just creative jpegs

Marketing is all about riding the current trends and banking on the creativity to harness enough excitement around a brand.

Netflix India challenges fans to show their shoplifting skills to promote Red Notice

The #StealersKeepers campaign is conceptualised by 22feet Tribal Worldwide

The Red Notice Shop has been brought to life in a retail space at Phoenix Palladium, Mumbai.

Work That Speaks | Top 10 Ads Video Countdown October 2021

View the best brand campaigns from the month. Featuring: Tata Cliq, Swiggy, Unacademy, Dream11, Amazon, PhonePe, Instagram Reels, Havells, Star Sports, Upstox, Groww

Brand campaigns from October 2021 that deserve to be in the spotlight.

Black Dog unveils #SavourThePause campaign featuring Keira Knightley

The campaign highlights the need to find a balance between life’s pace and the pause

Social commerce shoppers in India likely to reach 228 million by the end of 2022: Report

There are now a total of 157 million social commerce shoppers in India

PHD appoints Chris Stephenson as CMO of Worldwide

Stephenson joins Worldwide leadership team after nearly two decades in strategic roles

He will assume his new role in January 2022

ACC rolls out #LeaveBehindNoWaste campaign with support from BCCI

The brand launches a new film as part of campaign to showcase how ACC is making cricket more sustainable in India

In the film, the cricket term of getting ‘out’ is used in juxtaposition with the plastic waste that does not get out easily from the environment.
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