Brand Wagon

Kellogg’s new campaign celebrates children’s daily triumphs

As part of the campaign, the brand has released a digital film on YouTube and a film in multiple languages on television across multiple genres.

For this campaign, Kellogg’s is targetting mothers between the age group of 25-44, while touching multiple media touchpoints. News

YuppTV to handle the digital broadcast rights for BCCI Home Season

The streaming platform is bringing sporting action to its users spread across Continental Europe and Central Asia

YuppTV users in the SAARC countries (except India) can also catch the live sporting action News

Ness Digital Engineering acquires Slovakia based CassaCloud

The CassaCloud acquisition strengthens Ness’s salesforce credentials in North America and Europe.

CassaCloud will merge with Sovereign CRM, acquired by Ness in 2019, as part of the Ness Salesforce-focused Center of Excellence. News

Charles Peng on Honor India on life after work

From Burberry to Armani, Adidas are some of the brands preferred by Peng

As the leader of one of the fastest-growing smartphone brands, I get the chance to test and experience new technologies and products before delivering them to consumers. News

Ashish Sinha of Epsilon on marketing trends in 2020

From artificial intelligence to video marketing, voice, among others, will be some of the important areas

It is estimated that by 2021, nine out of 10 new internet users in the country would be an Indian language speaker, more comfortable with interacting in an Indian language News

How Veeba Foods looks to expand its presence

Known primarily as a B2B player, the company hopes to rake in higher revenues through B2C sales, from its current 40%

In 2019, almost 80% of our marketing budget was spent on ATL because of our mass media campaign for V-Nourish News

Eros Now to make content available in GCC markets; partners with EUROSTAR Group

Eros International's OTT platform has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide

The viewers Indian entertainment content in the GCC markets can now take advantage of monthly and annual subscription packs of Eros Now from their nearest EUROSTAR-serviced retail outlet. News

Grey appoints Anusha Shetty as chairman and group CEO

WPP’s advertising agency also elevated Sandipan Bhattacharyya to managing director and CCO

Grey appoints Anusha Shetty as chairman and group CEO News

Publicis India appoints Ranadeep Dasgupta as ECD

He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs.

Dasgupta joins Publicis India from 82.5 Communications where he was the creative head, North. News

WPP’s Geometry appoints Jesse Lin as new APAC CEO

Jesse Lin succeeds Diana Cawley as she leaves the company to seek new opportunities.

Lin to bring 25 years of regional expertise to drive innovation and growth News

Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx

Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41% between January - November 2019

Car advertisement: TAM AdEx News

DAN elevates Sidharth Rao to chairman, Happy mcgarrybowen Dentsu Webchutney

In his new role, Rao will accentuate the agency's brand legacy in India

DAN elevates Sidharth Rao to chairman, Happy mcgarrybowen Dentsu Webchutney News

Dentsu India Slingshot bags creative and media mandate for JBL and Harman Kardon

As part of the mandate, the agency will handle marketing communications, campaign design and media planning for the brands

Dentsu India Slingshot bags creative and media mandate for JBL and Harman Kardon News

Amway India appoints Ajay Khanna as the CMO

Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja

Amway India appoints Ajay Khanna as the CMO News

Rajasthan Royals awards its social media mandate to Interactive Avenues

IPG Mediabrands' digital arm won the digital and social media mandate for the team post a multi-agency pitch

Rajasthan Royal awards its social media mandate to Interactive Avenues News

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore

The marketing campaign is launched to drive awareness and preference for upGrad

Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore News

Why ad fraud continues to trouble the digital industry

Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by the Mobile Marketing Association (MMA) India.

Presently, more than 50% of the Indian advertising community does not use tools to curb ad fraud. News

How TikTok and Likee are gaining popularity as movie promotion vehicles

According to a recent report by App Annie, TikTok recorded highest number of downloads in India at 200 million, while Likee ranked third with 140 million.

TikTok was the most downloaded app in India in 2019 with 200 millions downloads, while Likee ranked third with 140 million downloads. News

How YouTube and Tik-Tok are a platform not just for corporate entities but also for content creators

In this new digital age, the real opportunity for brands is to not use the creators as brand ambassadors instead to become creators

Youtube in the year of tik-tok News

Vaseline emerges as the most advertised brand in Week 52: BARC

Meanwhile, Hindustan Unilever Limited is the biggest advertiser

Top 10 advertisers, Top 10 brands News

Indian Broadcasting Foundation hits back against the new tariff order

The body will strategise its future course of action, including evaluating legal options

Last year, around the same time, the regulator had introduced new tariff order (NTO), with much of emphasise being given to consumers opting for channels on the basis of a-la-carte rates. News

Eros Now partners with Ooredoo Qatar

Eros Now has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide

Eros Now partners with Ooredoo Qatar News

How prices of TV channels may not reduce despite the new order by TRAI

Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates

TRAI, New tariff order News

Panasonic India ushers the new year by urging people to #JunkTheJunk

The campaign started off with a teaser followed by a digital video commercial

Panasonic India launches new digital campaign #JunkTheJunk News

Priti Nair on how 2019 lacked great advertising

The struggle to recall a great ad from 2019 is real

Priti Nair, director, Curry Nation News

Prashant Panday of Radio Mirchi on how he unwinds on weekends

Apart being a history lover, Panday also is a fan of shows such as Suits, The Good Wife, among others

Prashant Panday, MD and CEO, Radio Mirchi News
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