Brand Wagon
Hindi news genre leads the news advertising charts with 32% share of ad volumes in July: TAM AdEx
Hindi news witnessed 15% growth in ad volumes in week 31 when compared to week 23
MediaMonks India appoints Karan Amin as creative director
Amin will lead the digital creative mandate for Indian and international clients looking for brand solutions across platforms and mediums
Why TRAI need not interfere with BARC structure
TRAI’s thrust on improving BARC’s current governance structure by recommending a restructuring of the board’s composition, and offering to make itself party to it, is possibly a case of overreac
SBI banks on conversational marketing to make #GharSeBanking frictionless
The bank has been leveraging conversational AI and conversational marketing via Facebook Messenger to drive the growth of its YONO app, YONO Lite, SBI Quick, BHIM SBI Pay, and Online SBI
Gemini Sunflower Oil encourages celebrations at home with ‘Iss Saal Har Ghar Pandal’ campaign
The campaign aims at spreading awareness about celebrating Ganpati festival at home, in a safe way in light of COVID -19
JioSaavn celebrates excellence in regional music through ‘We Are India’ campaign
The initiative will also feature a mini-documentary series on YouTube featuring artists who have left their unique mark on Indian regional language music
HDFC Life’s new campaign emphasises on the importance of financial protection
The campaign has been launched on television, direct-to-home and digital channels to drive the need for protection
Chimp&z Inc appoints Manan Shah as head of client services, West and North India
Shah will report directly to Angad Singh Manchanda, CEO and co-founder, Chimp&z Inc
Greg Joswiak replaces Phil Schiller as Apple’s new marketing head
Schiller will continue to lead the App Store and Apple Events
Why brands need to adopt #genderequality in marketing and communication
With rising consumer expectations, it is important for brands to reflect the right social values and norms
MTV Beats launches ‘Punjabi Beats’
Punjabi Beats will feature non-Bollywood, popular independent Punjabi songs and new Punjabi releases from prominent artists
Goodknight’s new digital film highlights the need to protect children in their indoor playgrounds
The film has been conceptualised by Digitas India
Pepperfry’s ‘Swadeshi is Great’ campaign celebrates Indian craftsmanship
The campaign encourages consumers to buy Swadeshi furniture
POGO collaborates with Tinkle to launch e-comic series of its animated show ‘Titoo’
The digital comic series will be available fortnightly starting August 3, 2020
I&B Minister Prakash Javadekar launches ‘DD Assam’
Content on the channel will include serials, music programmes, travelogues, reality shows and feature films highlighting the folk culture, tribal life, cuisines and textiles of the region
upGrad ropes in The Womb to transform the learning landscape in India
The agency will be responsible for driving the brand communication strategy for upGrad
India Gaming Summit 2020: How Dream11 plans to build the esports ecosystem from the bottom’s up
Dream Sports will invest heavily in grassroot level of esports ecosystem for the next two years
India Gaming Summit 2020: How personalised experiences will further drive the growth of gaming industry
Gamers today are not just looking at playing games online but also in telling their stories
ASCI awards PR and digital mandate to Pitchfork Partners
The consultancy will manage ASCI’s communication through insightful and strategic counsel to enhance its reputation and build trust
How BBC grabbed eyeballs in India during the on-going pandemic
BBC recorded 179 million unique viewers on BBC.com during the pandemic while adding 18 million homes to its broadcasting kitty from India
Coronavirus Impact: Celebrity endorsers take ‘pay cuts’ of 30-50%
Celebrity endorsement contracts are getting extended by three to six months to account for the time that brands have not been able to take advantage of their partnerships
Scarecrow M&C Saatchi appoints Vijay Assudani as creative director
Prior to joining Scarecrow M&C Saatchi, Assudani has worked with Lowe Lintas and Leo Burnett Orchard
ZEE5 registered 63.1 million monthly active users in March 2020: ‘The Inside Story’
During the lockdown, ZEE5 rolled out #BeCalmBeEntertained initiative wherein the platform added over 500 hours of content to the platform
India Gaming Summit 2020: How India is emerging as a top hub for esports globally
Industry estimates suggest that India alone is expected to have 628 million online gamers by 2023
Raksha Bandhan 2020: How brands encouraged consumers to celebrate Raksha Bandhan remotely
From Myntra, Ferns and Petals to Bajaj Allianz Life and Tanishq, brands highlighted the different facets of a brother-sister relationship
How celebrities can act as a catalyst in creating consumer connect
Marketers use celebrity endorsement to enhance recognition, recall, and reputation of their brands
India Gaming Summit 2020: How female gamers are slowly storming the male-dominated online gaming space
From gamers to streamers to game developers and entrepreneurs, women are carving a niche for themselves in the online gaming arena
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- OYO reaches 30% of pre-Covid occupancy on bookings by millennials, SMEs
- Vallarpadam Rail Bridge in Kerala: This is Indian Railways' second-longest railway bridge
- Russian Covid-19 vaccine in India? How long will it take for Russian vaccine to reach India
- Russian vaccine not among the nine in advanced test stages: WHO
- 7th Pay Commission: Govt issues Pay Protection Order for Central government employees
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Budget 2020
- Plan to bring corona vaccine to all Indians is ready; 3 vaccines are currently in testing phase: PM
- Torrent: Cut to ‘reduce’, revise fair value to Rs 2,350 a share
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
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