Through this new introduction, the agency aims to help brands shape and sharpen their approach towards leveraging this multilingual digital opportunity
A survey of 110 companies conducted by the Indian Institute of Human Brands in July last year had found that brands expected top celebrities to drop their fee by 20-30%.
View the best Indian brand work from the month. Featuring: WinZO, Standard Chartered, Microsoft, Shaadi.com, TrueCaller, WakeFit, Happydent, Bumble, Kerala Tourism, Behrouz Biryani.