Brand Wagon
Kellogg’s new campaign celebrates children’s daily triumphs
As part of the campaign, the brand has released a digital film on YouTube and a film in multiple languages on television across multiple genres.
YuppTV to handle the digital broadcast rights for BCCI Home Season
The streaming platform is bringing sporting action to its users spread across Continental Europe and Central Asia
Ness Digital Engineering acquires Slovakia based CassaCloud
The CassaCloud acquisition strengthens Ness’s salesforce credentials in North America and Europe.
Charles Peng on Honor India on life after work
From Burberry to Armani, Adidas are some of the brands preferred by Peng
Ashish Sinha of Epsilon on marketing trends in 2020
From artificial intelligence to video marketing, voice, among others, will be some of the important areas
How Veeba Foods looks to expand its presence
Known primarily as a B2B player, the company hopes to rake in higher revenues through B2C sales, from its current 40%
Eros Now to make content available in GCC markets; partners with EUROSTAR Group
Eros International's OTT platform has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide
Grey appoints Anusha Shetty as chairman and group CEO
WPP’s advertising agency also elevated Sandipan Bhattacharyya to managing director and CCO
Publicis India appoints Ranadeep Dasgupta as ECD
He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs.
WPP’s Geometry appoints Jesse Lin as new APAC CEO
Jesse Lin succeeds Diana Cawley as she leaves the company to seek new opportunities.
Car advertisement on radio rose 27%, while digital posted a 45% drop in 2019: TAM AdEx
Programmatic grabbed the highest share at 55% share in terms of ad volume on digital followed by direct at 41% between January - November 2019
DAN elevates Sidharth Rao to chairman, Happy mcgarrybowen Dentsu Webchutney
In his new role, Rao will accentuate the agency's brand legacy in India
Dentsu India Slingshot bags creative and media mandate for JBL and Harman Kardon
As part of the mandate, the agency will handle marketing communications, campaign design and media planning for the brands
Amway India appoints Ajay Khanna as the CMO
Khanna has taken over the reins from Sundip Shah and will will report to Anshu Budhraja
Rajasthan Royals awards its social media mandate to Interactive Avenues
IPG Mediabrands' digital arm won the digital and social media mandate for the team post a multi-agency pitch
Starcom bags upGrad’s media strategy and buying account worth Rs 100 crore
The marketing campaign is launched to drive awareness and preference for upGrad
Why ad fraud continues to trouble the digital industry
Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by the Mobile Marketing Association (MMA) India.
How TikTok and Likee are gaining popularity as movie promotion vehicles
According to a recent report by App Annie, TikTok recorded highest number of downloads in India at 200 million, while Likee ranked third with 140 million.
How YouTube and Tik-Tok are a platform not just for corporate entities but also for content creators
In this new digital age, the real opportunity for brands is to not use the creators as brand ambassadors instead to become creators
Vaseline emerges as the most advertised brand in Week 52: BARC
Meanwhile, Hindustan Unilever Limited is the biggest advertiser
Indian Broadcasting Foundation hits back against the new tariff order
The body will strategise its future course of action, including evaluating legal options
Eros Now partners with Ooredoo Qatar
Eros Now has over 177.7 million registered users and 23.5 million monthly paying subscribers worldwide
How prices of TV channels may not reduce despite the new order by TRAI
Most of the Hindi general entertainment SD channels such as &TV, Colors, Star Plus, among others are currently priced at Rs 12 per month in terms of a-la-carte rates
Panasonic India ushers the new year by urging people to #JunkTheJunk
The campaign started off with a teaser followed by a digital video commercial
Priti Nair on how 2019 lacked great advertising
The struggle to recall a great ad from 2019 is real
Prashant Panday of Radio Mirchi on how he unwinds on weekends
Apart being a history lover, Panday also is a fan of shows such as Suits, The Good Wife, among others
Ashish Bhasin of Dentsu Aegis on how digital will solidify its position as an important medium in 2020
In 2020 digital is expected to become bigger than print
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Budget 2020
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- Budget 2020: Income tax on interest income from bank deposits merits abolition
- Budget 2020: Need to bring in tax parity between investments in MFs and Ulips
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