Brand Wagon

IAA’s panel discussion to deliberate on gender sensitisation in media

The discussion will be held with leaders of the Marcom industry on July 27

The panelists include Rana Barua, Subhash Kamath, Atit Mehta, Ashwiny Iyer Tiwari, among others

Regulation or Guidelines: Esports industry bats for self regulations

Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector

Esports industry in india, esports regulations in india, indian esports regulations, regulations in esports

Outplay raises $7.3 million in funding from Sequoia Capital India

Outplay is committed to making outbound outreach data-driven

Wavemaker India develops audit plan to combat the challenges in cookie-less world

The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign

Hashtag Orange ropes in Ankoor Dasguupta as vice president, media

Dasguupta has worked with Times of India, India Today Group, DDB Mudra previously

Dasguupta has been a part of various cultures and teams in large corporations, MNCs and start-ups

Work That Speaks | Ad Reviews | 15 To 20 July 2021

Brands that cut through: ICICI Bank, Sony, Tanishq, Kirloskar, MPL, IDFC Mutual Fund, BSA Ladybird, Bharat Petroleum

Brand campaigns that deserve to be in the spotlight this week.

Bella Vita Organic gets $10 million funding from Ananta Capital

Bella Vita Organic has run profitably since inception and plans to do so while pushing the pedal on growth with this fund-raise

Toch.ai onboards Meghna Krishna as chief revenue officer

She will be responsible for revenue maximisation along with building sales and marketing organisations

AppsFlyer appoints Sam Chiu as senior marketing director

Chiu will lead AppsFlyer’s go-to-market strategy in over 22 countries across ASEAN, South Asia, Japan, Korea, and ANZ

Chiu has 17 years of experience in strategic technology marketing, having held leadership roles in companies such as Microsoft, Yahoo, and DFS Group

Swiggy raises $1.25 billion funding led by SoftBank, Prosus

Existing investors Accel Partners and Wellington Management participated in the round

Carat India appoints Avilash Chakraborty as associate vice president, strategy

In his new role, Chakraborty will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency, nationally

Armed with more than 13 years of experience, Chakraborty has worked with advertising and media companies such as JWT, Y&R and Cheil

The Quintessential Indian Man: Male grooming market in India picks up

Even as the market continues to grow, stickiness still remains a challenge for brands

Male Grooming Market in India, Men’s Grooming Industry India

Tata Sky partners with Vedantu to empower JEE and NEET aspirants

Tata Sky JEE Prep and Tata Sky NEET Prep in association with Vedantu will offer interactive learning to students preparing for competitive examinations

The Tata Sky Mobile App will have Live feeds of both the channels accessible to the subscribers.

Prabhdeep Bedi joins Puma India as director and head of D2C eCommerce

Bedi will further accelerate Puma India’s digital transformation journey

He will report to Abhishek Ganguly, managing director, Puma India and Southeast Asia

HealthTech Startup Eka.Care gets $4.5 million seed funding from angel, early-stage investors

Early-stage venture capital firms including 3one4Capital, Eximius Ventures, and Speciale Invest also participated in the round

Eka.Care

WOW Skin Science ropes in Deepika Sabharwal Tewari as the chief brand officer

She will be responsible for driving brand strategy, digital content and communication

In her current role, she will focus on strengthening the brands in India and will drive deep consumer engagement across all channels

Edtech startup Edvizo raises $1 million Pre-Series A investment led by IPV

The funds will be utilised to enhance technology stack, acquire more users, strengthening the tech and sales team, expansion

Edtech Edvizo

Hot off the press

Print publications are expected to reach 75% of pre-Covid revenues in FY22

The meagre growth estimates for the industry indicate that publishers will remain focussed on cost control and maintaining the already slim profit margins.

Used and improved

There has been an uptick in demand for pre-owned and refurbished smartphones in the past year

Until 2019, most pre-owned smartphones bought were in the Rs 8,000-Rs 11,000 price range.

Film-makers continue to call the shots as OTTs starved of new content

It would appear the platforms are a lot more keen to get their hands on content, than film-makers are on digital releases

Some OTT players, though, are not in a rush to ink direct-to-OTT deals.

Why advertising agencies need to go beyond creativity

Agencies need to layer creativity with new-age learnings through deep data analysis, market understanding and collaborate where necessary

While most holding companies were rushing to add digital capabilities, it could hardly compare with the tremendous advantages possessed by the tech and large consulting firms, especially when it comes to deep data prowess.

How e-commerce has adapted to the new normal

Research states that 86% of Indians adopted online shopping during the pandemic, which has accelerated the adoption of e-commerce across consumers of all age categories

With the increase in online shopping, the e-commerce sector has reimagined the customer experience by focusing on providing a mall-like in-store experience.

How usage of videos can increase website conversion rate

Showcasing videos on landing pages can spike conversion rates upto 80%

Intriguing product videos guide customers in making purchases due to an impressive presentation of the key selling factors

How technology is redefining digital advertising

In the age of cut-throat competition among brands and social media flooding with information, technology is the potent tool to implement an out-of-the-box strategy to stand out from the clutter

Digital advertising scores over conventional advertising forms by tracking and measuring the ROI from campaigns with great precision in real-time

Pine Labs’ new campaign pays tribute to frontline retail warriors

The film depicts experience of small retailers during the pandemic

Pine Labs’ launches new multichannel campaign

dentsumcgarrybowen India elevates Indrajeet Mookherjee to managing partner

Prior to this, Mookherjee was president - South, dentsuMB

He is armed with more than two decades of experience in leadership roles across some of the leading communication networks in India
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