Brand Wagon
IAA’s panel discussion to deliberate on gender sensitisation in media
The discussion will be held with leaders of the Marcom industry on July 27
Regulation or Guidelines: Esports industry bats for self regulations
Currently at a nascent stage, the Esports industry stakeholders fear micro-governing that will impact the growth of the sector
Outplay raises $7.3 million in funding from Sequoia Capital India
Outplay is committed to making outbound outreach data-driven
Wavemaker India develops audit plan to combat the challenges in cookie-less world
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign
Hashtag Orange ropes in Ankoor Dasguupta as vice president, media
Dasguupta has worked with Times of India, India Today Group, DDB Mudra previously
Work That Speaks | Ad Reviews | 15 To 20 July 2021
Brands that cut through: ICICI Bank, Sony, Tanishq, Kirloskar, MPL, IDFC Mutual Fund, BSA Ladybird, Bharat Petroleum
Bella Vita Organic gets $10 million funding from Ananta Capital
Bella Vita Organic has run profitably since inception and plans to do so while pushing the pedal on growth with this fund-raise
Toch.ai onboards Meghna Krishna as chief revenue officer
She will be responsible for revenue maximisation along with building sales and marketing organisations
AppsFlyer appoints Sam Chiu as senior marketing director
Chiu will lead AppsFlyer’s go-to-market strategy in over 22 countries across ASEAN, South Asia, Japan, Korea, and ANZ
Swiggy raises $1.25 billion funding led by SoftBank, Prosus
Existing investors Accel Partners and Wellington Management participated in the round
JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics
Ogilvy Mumbai has conceptualised the campaign
Carat India appoints Avilash Chakraborty as associate vice president, strategy
In his new role, Chakraborty will report to Anita Kotwani, CEO, Carat India and will lead the communication strategy for the agency, nationally
The Quintessential Indian Man: Male grooming market in India picks up
Even as the market continues to grow, stickiness still remains a challenge for brands
Tata Sky partners with Vedantu to empower JEE and NEET aspirants
Tata Sky JEE Prep and Tata Sky NEET Prep in association with Vedantu will offer interactive learning to students preparing for competitive examinations
Prabhdeep Bedi joins Puma India as director and head of D2C eCommerce
Bedi will further accelerate Puma India’s digital transformation journey
HealthTech Startup Eka.Care gets $4.5 million seed funding from angel, early-stage investors
Early-stage venture capital firms including 3one4Capital, Eximius Ventures, and Speciale Invest also participated in the round
WOW Skin Science ropes in Deepika Sabharwal Tewari as the chief brand officer
She will be responsible for driving brand strategy, digital content and communication
Edtech startup Edvizo raises $1 million Pre-Series A investment led by IPV
The funds will be utilised to enhance technology stack, acquire more users, strengthening the tech and sales team, expansion
Hot off the press
Print publications are expected to reach 75% of pre-Covid revenues in FY22
Used and improved
There has been an uptick in demand for pre-owned and refurbished smartphones in the past year
Film-makers continue to call the shots as OTTs starved of new content
It would appear the platforms are a lot more keen to get their hands on content, than film-makers are on digital releases
Why advertising agencies need to go beyond creativity
Agencies need to layer creativity with new-age learnings through deep data analysis, market understanding and collaborate where necessary
How e-commerce has adapted to the new normal
Research states that 86% of Indians adopted online shopping during the pandemic, which has accelerated the adoption of e-commerce across consumers of all age categories
How usage of videos can increase website conversion rate
Showcasing videos on landing pages can spike conversion rates upto 80%
How technology is redefining digital advertising
In the age of cut-throat competition among brands and social media flooding with information, technology is the potent tool to implement an out-of-the-box strategy to stand out from the clutter
Pine Labs’ new campaign pays tribute to frontline retail warriors
The film depicts experience of small retailers during the pandemic
dentsumcgarrybowen India elevates Indrajeet Mookherjee to managing partner
Prior to this, Mookherjee was president - South, dentsuMB
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