Brand Wagon

Automakers make a comeback to advertising; bets big on digital

Festive season contributes roughly to 25-30% of the annual sales for auto companies

Industry estimates suggest that automakers are among one of the largest advertisers in India, accounting for a tenth of overall spending

Yes Bank launches its festive campaign ‘Khushiyon ki karein Zimmedari se Tayyari’

The campaign is aimed at empowering customers with enhanced access to digital finance and e-solutions

The campaign has been conceptualised by Mullen Lintas

Kantar appoints Alexis Nasard as CEO

The appointment will go into effect on December 30, 2020.

Alexis Nasard is currently working with Bata as CEO

Instagram encourages India to ‘Do Your Thing’ on Reels

The platform has launched its first consumer campaign in India during IPL

Through a series of ads, the campaign showcases all of the AR, music and editing features that allow creators to bring alive their imagination

61% consumers expect brand innovations that enable them to stay healthy or ensure their safety: Havas Group India

59% of the consumers have started to use brands’ relationship with their employees as an evaluation parameter

The 2020 Covid edition of the study was conducted across five markets – India, Singapore, Indonesia, Philippines and South Korea

HomeLane elevates Tanuj Choudhry as co-founder and COO

He will be responsible for managing HomeLane’s overall business operations and driving the company’s long term growth strategy

Choudhry joined HomeLane in 2015 as vice president - growth

ALTBalaji acquires 17.5% stake in celebrity engagement platform Tring

As part of this transaction, ALTBalaji will be entitled to appoint one board member to represent them on the board of BD Inno Ventures Pvt Ltd

Altbalaji, Tring

Policybazaar’s Sarbvir Singh on the marketing strategy which brands need to follow in the time of Covid-19

The dos and don’ts for brands to follow when communicating during challenging times, highlights Singh

Sarbvir Singh, CEO, Policybazaar.com

Work That Speaks | Ad Reviews | 12 to 18 October 2020

Brands that cut through: Tanishq, MG Gloster, Josh, Hero MotoCorp, Reliance General Insurance, Bingo, Kiddopia, OPPO.

Ad review, Gokul Krishnamoorthy

Brand Dhoni packs a punch; estimated to have earned Rs 120-150 crore this IPL from endorsements

Despite announcing his retirement, Dhoni has bagged the highest number of brand endorsements in IPL 13

Mahendra Singh Dhoni, MSD, Brand Dhoni

Review Corner

BrandWagon reviews five ads that have woven cricket into their storytelling to ride the IPL wave

How Kia Motors is eyeing the tier 4 towns and beyond

The automaker is now aiming to set foot into underpenetrated regions such as Northeast India, Northern Telangana, Karnataka and Western Rajasthan

Kia Motors

How personality helps in differentiating brands

Consumers prefer those brands which symbolize those personality traits that customers already have or aspire to have

Personality is an intangible differentiator that connects with people emotionally

Covid-19 Ads: How brands have integrated themselves into consumers’ lives

From Volvo to The North Face, here’s how brands have been communicating over the last few days

From empathy, authenticity to being relevant are some of the ways brands are communicating

Why e-tailers have sharpened their focus on ‘value’ play

According to the RedSeer report, almost half of the 45-50 million online shoppers this year will come from smaller towns this season

Companies are also betting on emerging ‘at-home’ categories to drive demand this year

How big data and IoT connection has transformed the automotive industry

Big data analytics has transformed driver experiences by capturing real-time data to improve driver safety, vehicle services and the driving experience as a whole

Left to right: Alex M and Ramesh Ayyakut.

TRP Scam: Why the latest controversy involving certain news channels does not hold merit

Apart from several other actual inaccuracies the premise on which this case has been built is designed more to titillate than inform

If rigging metred homes were as common, it is unlikely that only one channel is indulging in it.

Digital news entities have one year to align to the FDI: DPIIT

As per the clarification, the DPIIT states that the top management of the entity should be an Indian

As per the notice, the digital news entities will have to obtain a security clearance of all foreign personnel likely to be deployed for more than 60 days an year hired in the capacity of appointment, contract or consultancy.

I&B allows advertisements in Digital Media; also allows formulation of self regulation body

Earlier DPIIT had permitted 26% FDI in digital media through press note 4/2019

The ministry has also stated that it will consider persons with PIB accreditation to also avail CGHS benefits.

Wunderman Thompson Group retains the creative and digital mandate of AMFI

The mandate was won post a closely contested multi-agency pitch

The agency led the ‘Mutual Funds Sahi Hai’ campaign for AMFI

Sachin Talwalkar joins Havas Life Sorento as ECD

He will be responsible for driving the creative vision and strategy for Havas Life Sorento

Most recently, Talwalkar worked as a brand and creative strategist for clients and agencies in India and Europe

Langoor Havas bags the digital mandate for Adrianse*

The mandate is aimed at making the digital presence stronger

Adrianse* will leverage the integrated data, design, and the combination of creative and lateral thinking capabilities of Havas

Havas Creative bags creative mandate for Dabur Honey

As part of the mandate, the agency has kickstarted a new campaign for the brand

The account was won following a multi-agency pitch

WPP’s David Roth on how the pandemic is a stress test for brands

The crisis has had a pronounced impact on consumer behaviour, with people becoming conservative in spending

Brands will need to deploy strategies that can make their products more affordable to consumers, David Roth, CEO, The Store WPP, EMEA & Asia, said

Naresh Gupta on how brands must come together to fight the pandemic

Today, brands have not been able to stand out, largely because their offerings aren’t optimum enough to help them fight the virus

Consumers are uniting; media choices are helping them transition from singularity to collectivism

Harman India’s Prathab Deivanayagham on life beyond work

Pepe Jeans and Tommy Hilfiger are some of his favourite brands

Prathab Deivanayagham, country manager, Harman India

Sanjeev Krishan elevated as the new chairman of PwC in India

The new role will be effective from January 1, 2021

Prior to this, Krishan has been the deals leader at the firm
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