Brand Wagon

OTC product advertisements rose 200% on radio 2021: TAM AdEx

SBS Biotech emerged as the top advertiser on television, print and radio

Enkor D emerged as the top new brand on radio.

Are India’s online gaming infrastructure and regulations adequate

An inherent challenge is lack of uniformity in the legal position across states, since each state has the power to make its own betting and gambling laws

Gaming laws of most states are adapted from the Public Gambling Act, 1867, a pre-independence central law.

Taproot Dentsu awarded the creative mandate for Lenovo’s upcoming campaign

The project was won following a multi-agency pitch

The campaign will focus on Lenovo’s smart and innovative offerings

Balbir Singh Dhillon, head of Audi India

‘Sales volumes from smaller cities increasing steadily’

While digitalisation remains an important element, given the circumstances, it is a long-drawn journey, as car buying in the luxury segment works slightly differently

Blogger’s Park: Only the fastest will survive

Brands that don’t adapt to market shifts will become irrelevant

The pandemic has turned consumer behaviour on its head, and the adoption curve for newer, better and relevant products is through the roof

After Hours: Neeraj Akhoury, CEO, India, LafargeHolcim

From Josef Seibel to Mysore Sandal are some of his favourite brands

Catching up with some books is a must for me during weekends, says Akhoury

Viacom18 brings Vivek Mohan Sharma on board as head of branded content

Vivek Sharma’s appointment is effective immediately

Vivek Sharma will report to Mahesh Shetty, head – network sales, Viacom18.

IAMAI appoints Justice Sikri to chair Digital Publisher Content Grievances Council’s grievance redressal board

The appointment of GRB members is a crucial step towards setting up an independent grievance redressal mechanism in alignment with IT Rules 2021

Under Justice Sikri’s leadership, the GRB will aim to provide independent adjudication on content grievances escalated to it.

Leo Burnett India to manage the strategic and creative mandate of GOQii

The account will be handled by the agency’s Mumbai office

Founded in 2014, GOQii is a tech-enabled healthcare platform empowering consumers to lead healthier and better lives

GroupM appoints Madhvi Pahwa as chief people officer for South Asia

Pahwa replaces Rohit Suri, who is moving on to explore other opportunities

Pahwa, previously chief people officer Mindshare APAC, has been promoted into the role to lead the GroupM India talent team and develop GroupM’s talent proposition for the region

From Food Darzee to EatFit, its raining healthy food brands this season

The demand for healthy food options have led to the mushrooming of a clutch of food-tech companies

Food Tech Startups, Healthy Food Brands

Pragya Bijalwan joins Crompton as chief marketing officer

Bijalwan’s previous stint was with Castrol India Limited

She will be leading the marketing, advertising and overall communication initiatives of the company

Ajay Arora moves on from Netflix

Arora joined Netflix in 2017 from Imgur

During his stint at Netflix, Arora was responsible for introducing a new lower-priced Netflix tier catering to emerging markets.

Enormous bags the communications mandate of Workex

The agency will be handling integrated creative duties for Workex, to create a brand positioning that's clearly differentiated

Workex is a unified technology platform for hiring and managing workforce for enterprises

Over 90% respondents view gaming as a viable career option: The HP India Gaming Landscape Report 2021

As per the report, 84% of all women respondents want to pursue gaming as a career, followed by 80% of male respondents

HP study reveals 9 in 10 respondents believe that a PC offers a better gaming experience than a smartphone

Mediacom bags media mandate for Ozone Overseas

The mandate was awarded after a multi-agency pitch

The media duties include full planning and buying across all media platforms

Work That Speaks | Ad Reviews | 2 To 8 June 2021

Brands that cut through: Sony Sports India, Rapido, Mankind Pharma, MPL, Pathkind Labs, Airtel, Licious, Ovenstory.

Brand campaigns that deserve to be in the spotlight this week

Ovenstory Pizza rolls out new brand campaign

The campaign has been conceptualised by Wondrlab

The campaign demonstrates Ovenstory’s pizzas as compared to other pizza brands by highlighting the brand’s innovative pizza flavours and offerings that appeal to customers

Internet down? Amazon, Reddit, dozens of other popular news websites go offline in global outage

Some of the world's most popular websites went offline on Tuesday.

internet, internet down

Arti Singh joins dentsu India as vice president of Hyperspace

Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business

A seasoned professional with more than 18 years of expertise in the field, Singh will be driving and developing strategies for brands

ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base

Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users

ALTBalaji, DIvya Dixit

Dentsu appoints Rashmi Vikram as chief equity officer in APAC

She has previously worked with companies like Microsoft and Thomson Reuters

Vikram will report to Ashish Bhasin, CEO of dentsu international Asia Pacific and Kinch Ong, regional human resource director, Asia Pacific

Vivo ropes in Sara Ali Khan for the upcoming Y-series of smartphones

Khan will be seen across the marketing campaign of upcoming Y series smartphones, starting from Y73

The association will focus on showcasing the style and design of Y-Series smartphones

VMLY&R India appoints Mukund Olety as chief creative officer

Olety’s last assignment was with BBDO China as group creative director

His mandate will include bolstering the agency’s creative capabilities

Work That Speaks | Top 10 Ads Video Countdown May 2021

View the best brand campaigns from the month. Featuring: TVS Scooty, Britannia Pure Magic, TVS Eurogrip, Cadbury, Dettol, HDFC Life, Surf Excel, CRED, MPL, Facebook.

Brand campaigns from May 2021 that deserve to be in the spotlight.
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