Brand Wagon
Glamyo Health names Rajat Kapoor as brand ambassador
With this association, the brand wants to create awareness around elective surgeries
Shyam Steel launches new TVC featuring Lovlina Borgohain and Manpreet Singh
The TVC is a continuation of Shyam Steel’s ‘Maksad Toh India Ko Banana Hai’ campaign
Snapdeal launches a new campaign with Mohit Raina
Raina will be seen in various Diwali looks showcasing Snapdeal’s fashion collection
Dentsu Webchutney’s Gautam Reghunath and PG Aditiya resign; plans to launch their own venture next year
Sidharth Rao to take direct charge of dentsu Webchutney from January 2022
Wondrlab raises $7 million in pre-series funding
Wondrlab will utilise the funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of martech platforms
Facebook plans to change its name, says report
Facebook Chief Executive Officer Mark Zuckerberg plans to talk about the name change at the company's annual Connect conference on Oct. 28, but it could be unveiled sooner, the Verge reported.
Common stereotypes used in advertising for young unmarried women were not aspirational: Report
ASCI-Futurebrands’ GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers
Reliance Retail acquires majority stake in Ritu Kumar’s firm Ritika
The partnership will continue to build the business through the patronage of Indian crafts people.
Legends League Cricket ropes in Avishek Mazumdar as vice president, business operations
Mazumdar brings with him over 25 years of experience in various industries
Hyper Connect Asia appoints Neh Rathi as ECD
Rathi will be leading the recently expanded creative team at Hyper Connect (HC) and spearhead the future creative campaigns at the agency
Bajaj Allianz General Insurance launches ‘Unloop the Loop’ campaign
The company has collaborated with WATConsult for the campaign
Woovly eyes $10 million as part of Series-A Funding
The company has already closed a total $3.6 million, including the Pre-Series funding from Anthill Ventures, ViNners, Sana Ventures, SOSV and Duane Park
Airtel launches Airtel IQ Video to allow businesses to build video streaming products
The newly launched service is primarily targeting customers from over-the-top (OTT), broadcast and telecom sectors
HP launches ‘Gamerkind, Humankind needs you’ campaign for its gaming brand OMEN
The campaign aims to break the cultural misperceptions around gaming
HomeTown’s new ‘Make Space for New’ campaign promises to style up homes for every occasion
The brand has launched a 360° nationwide campaign focused on providing home interior products, services, solutions, ideas
YES BANK rolls out cybersecurity campaign highlighting ‘the shared role’ in protecting customer information
The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene
Grapes Digital bags the digital AOR mandate for ed-tech platform Suraasa
The agency will be responsible for the media planning and buying, creative, digital branding, strategy and overall communications
NLPBots reboots as E42 with a new logo
The platform has been designed with an aim to help the enterprises in achieving cost optimisation, improving user experience while saving time, energy and resources
Viewable impressions for mobile campaigns increased in India in H1 2021: Report
Brand risk dropped across formats and environments globally in H1 2021
Companies step up their sustainability game; focus on eliminating plastic in packaging
New packaging models impact the cost of operations as it increases by about 20-25% depending upon the segment
Mukut Deepak joins BYJU’S as head of business
Deepak will report to Mrinal Mohit, chief operating officer, BYJU’S
CoinDCX onboards Ayushmann Khurrana for its ‘Future Yahi Hai’ campaign
With this campaign, CoinDCX wants to spread awareness and information about investments in crypto
World Esports Cup 2021 signs Infinix Smartphones as title sponsor
Gamers from India, Pakistan and Nepal will participate in World Esports Cup
Vedix ropes in actor Avika Gor for its new digital campaign
Avika Gor will promote the ayurvedic beauty brand’s haircare range
Tilt Brand Solutions appoints Michelle Suradkar as COO
She comes on board effective November 15
Morepen unveils a new campaign with Boman Irani
The campaign highlights the conveniences of home-use medical devices
How YouTube created multiple revenue streams for the Creator Economy
As per the platform, it has seen a 60% year-on-year increase in the number of channels which earn more than Rs one lakh in revenue, as of June 2021
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