Brand Wagon
OTC product advertisements rose 200% on radio 2021: TAM AdEx
SBS Biotech emerged as the top advertiser on television, print and radio
Are India’s online gaming infrastructure and regulations adequate
An inherent challenge is lack of uniformity in the legal position across states, since each state has the power to make its own betting and gambling laws
Taproot Dentsu awarded the creative mandate for Lenovo’s upcoming campaign
The project was won following a multi-agency pitch
Balbir Singh Dhillon, head of Audi India
‘Sales volumes from smaller cities increasing steadily’
Blogger’s Park: Only the fastest will survive
Brands that don’t adapt to market shifts will become irrelevant
After Hours: Neeraj Akhoury, CEO, India, LafargeHolcim
From Josef Seibel to Mysore Sandal are some of his favourite brands
Viacom18 brings Vivek Mohan Sharma on board as head of branded content
Vivek Sharma’s appointment is effective immediately
IAMAI appoints Justice Sikri to chair Digital Publisher Content Grievances Council’s grievance redressal board
The appointment of GRB members is a crucial step towards setting up an independent grievance redressal mechanism in alignment with IT Rules 2021
Bombay Shaving Company appoints Siddha Jain as business head of women’s division
Jain joins the grooming company from Bain & Co.
Leo Burnett India to manage the strategic and creative mandate of GOQii
The account will be handled by the agency’s Mumbai office
GroupM appoints Madhvi Pahwa as chief people officer for South Asia
Pahwa replaces Rohit Suri, who is moving on to explore other opportunities
From Food Darzee to EatFit, its raining healthy food brands this season
The demand for healthy food options have led to the mushrooming of a clutch of food-tech companies
Pragya Bijalwan joins Crompton as chief marketing officer
Bijalwan’s previous stint was with Castrol India Limited
Ajay Arora moves on from Netflix
Arora joined Netflix in 2017 from Imgur
Enormous bags the communications mandate of Workex
The agency will be handling integrated creative duties for Workex, to create a brand positioning that's clearly differentiated
Over 90% respondents view gaming as a viable career option: The HP India Gaming Landscape Report 2021
As per the report, 84% of all women respondents want to pursue gaming as a career, followed by 80% of male respondents
Mediacom bags media mandate for Ozone Overseas
The mandate was awarded after a multi-agency pitch
Work That Speaks | Ad Reviews | 2 To 8 June 2021
Brands that cut through: Sony Sports India, Rapido, Mankind Pharma, MPL, Pathkind Labs, Airtel, Licious, Ovenstory.
Ovenstory Pizza rolls out new brand campaign
The campaign has been conceptualised by Wondrlab
Internet down? Amazon, Reddit, dozens of other popular news websites go offline in global outage
Some of the world's most popular websites went offline on Tuesday.
Arti Singh joins dentsu India as vice president of Hyperspace
Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business
ALTBalaji aims to break-even by the end of FY22; as it looks to double the size of its subscriber base
Balaji Telefilms’ OTT platform currently has 35 million subscribers with nine million monthly active users
Airtel rolls out new brand campaign highlighting customer preference for its network
The campaign has been conceptualised by Taproot Dentsu
Dentsu appoints Rashmi Vikram as chief equity officer in APAC
She has previously worked with companies like Microsoft and Thomson Reuters
Vivo ropes in Sara Ali Khan for the upcoming Y-series of smartphones
Khan will be seen across the marketing campaign of upcoming Y series smartphones, starting from Y73
VMLY&R India appoints Mukund Olety as chief creative officer
Olety’s last assignment was with BBDO China as group creative director
Work That Speaks | Top 10 Ads Video Countdown May 2021
View the best brand campaigns from the month. Featuring: TVS Scooty, Britannia Pure Magic, TVS Eurogrip, Cadbury, Dettol, HDFC Life, Surf Excel, CRED, MPL, Facebook.
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