Brand Wagon

VOOT forays into edutainment; partners with UpGrad

With this partnership, VOOT will host a dedicated upGrad segment on the app which will be curated by upGrad’s in-house content team

The segment will include upGrad Shotgyaan, Crash course in Data Science and a recently curated interesting list of Work From Home (WFH) tech tips as starters with frequent additions being made to the binge-watch content library. News

ASCI upheld complaints against 171 advertisements for misleading claims

ASCI investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by the advertisers

Several advertisements were upheld for misleading claims as well as encouraging disregard for safety News

Paatal Lok brings hellfire on OTT platforms; reignites the debate on the regulation of content

#BoycottPaatalLok has been trending on social media, accusing the series of showing Hindus in a bad light

With #BoycottPaatalLok netizens are once again urging the government to step in and censor OTT content. News

Nodwin Gaming and Airtel join hands to take esports in India to the next level

The partnership has been kicked off with the launch of Airtel India Esports Tour

Airtel India Esports Tour will initially cover all NODWIN tournaments across gaming titles of PUBG Mobile, CS:GO, Clash of Clans, FIFA, among others. News

ITC’s B Natural teams up with Amway India to strengthen its immunity offerings

The partnership involves the launch of ITC’s B Natural + immunity based range

Brand Wagon News

TikTok’s parent Bytedance posted $3 billion in profit in 2019

ByteDance, which is backed by SoftBank Group Corp., General Atlantic and Sequoia, is already the world’s most valuable startup, according to researcher CB Insights.

ByteDance has emerged as one of the tech industry’s most surprising success stories, News

Coronavirus Impact: 72% consumers want to buy from locally sourced items going forward: Deloitte Consumer Tracker Report

Consumers are carefully evaluating needs versus wants of products and services making a shift towards less discretionary purchases

51% respondents feel the trend of online buying and pickup in-store is a safer option News

Gozoop wins digital customer service mandate for OPPO

Gozoop will be creating a dedicated omni-channel consumer experience team which will be handling digital customer support for the brand

The agency will monitor chatter around the brand online, handle queries and complaints, providing timely resolution News

Kent RO takes down controversial ad, apologises for depicting maids in derogatory manner

The ad, featuring Hema Malini and her daughter Esha Deol as campaigners, drew heavy criticism on social media.

Kent RO 'Atta & Bread Maker' advertisement News

Sagnik Ghosh joins Liqvd Asia as managing partner

Ghosh will help build the communication across verticals like media planning and buying, performance marketing, brand strategy

Ghosh has worked with brands and organisations like Star India, Axis Bank, Grey Worldwide, TBWA India and HSBC in the past News

50% of consumers expect to increase ecommerce spends in the next one month: Facebook-BCG Report

The report also reveals how 43% consumers are expecting decrease in overall spend in the next six months

Brands need to build social connect and engage with consumers in their context. News

#ARM Worldwide bags social media mandate for MTV India

The agency will be responsible for taking care of the social media marketing strategy for MTV India

The agency won the account following a multi-agency pitch News

A.O. Smith partners with FoxyMoron to enhance digital presence

The agency will be responsible for building the brand's social presence and increasing market penetration and consumer engagement

FoxyMoron will be involved in the overall strategy including influencer strategy, content creation, design and media planning News

VMLY&R India wins the digital mandate for Colgate-Palmolive

The agency will encompass digital campaign planning, creative thinking, as well as social listening

VMLY&R has won the mandate following a multi-agency pitch News

Coronavirus Impact: Shapoorji Pallonji Real Estate bets big on digital, to redirect ad spends on digital marketing

The company plans to redirect around 50% to 60% of its ATL spends towards digital marketing which takes the tally to over Rs 10 crore

50% people are actually willing to transact online, while 20-25% are willing to follow it up with a final visit at the site revealed a survey by SPRE News

Amazon’s Nikhil Sareen joins VAHDAM Teas as chief business officer

Sareen will help the company usher in the next level of growth and will run the online P&L for the company including e-commerce, D2C, technology, and supply chain

Sareen was among the startup leadership team setting up Amazon’s e-commerce business in India News

Tata Sky Binge partners with ShemarooMe

Tata Sky Binge subscribers will now be able to access ShemarooMe’s content library

Subscribers will now be able to access content from ShemarooMe along with already existing OTT apps on the Tata Sky Binge platform News

Gulf Oil releases new campaign highlighting the need to live positively in the new normal

Conceptualised by OPN Advertising, the film urges people to be conscious of their actions and collectively work towards crafting a better future

The campaign encourages consumers to embrace the positive changes brought in by the lockdown News

Kotak releases Video KYC savings account campaign featuring Ranveer Singh

Conceptualised at home by Cartwheel Creative Consultancy, the video ad was directed from home by Keroscene Films at Ranveer Singh’s home with his mobile

The campaign will be adopting a high-impact digital approach. News

RIO’s new campaign #KnowYourFlow urges women to maintain menstrual hygiene

The campaign has been launched across the social media channels of the brand

#KnowYourFlow raises awareness on the usage of the right products News

Gozoop bags creative, digital and media mandate for SterloMax

The agency will be responsible for building and reinforcing the brand’s digital presence as well as strengthen brand awareness

Gozoop has won the account following a multi-agency pitch News

Sakshi’s ‘It Has To Be’ film urges people to step forward to stop child abuse

The film asks audiences to take action on the rising cases of child abuse in the country

The video is a part of its ongoing campaign #MakeHomeASafeSpace News

Online gaming industry in India is expected to grow at a CAGR of 47% by FY22: Study

India’s online gaming industry has already attracted $350 million in investments from venture capital firms between 2014-2020

At present, there are over 400 gaming startups in India and with more than 500 million smartphone users. News

77% of cable TV operators expect a decline in revenue in 2020-2021: INTIN Study

As per the report, operators expect a decrease in revenues due to reduction in ARPU as subscribers will opt for cheaper packs

According to the report, 41% of operators reported that their subscribers deleted channels from packages. News

FCB Ulka’s Flatten The Curve campaign highlights ways to prevent the spread of the pandemic

The campaign puts across a graphical representation to showcase the importance of staying at home

The campaign has received a support in UNAIDS Geneva as it took to promote the message News

Coronavirus Impact: As viewers take to TV, it is the afternoon time band which gets the money and eyeballs

According to BARC data, viewership on GEC during non-prime time rose 59% during the lockdown period

The return of old shows on television is one of the reasons behind the surge in viewership. News


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