Brand Wagon
UN Women partners with TikTok to raise awareness against domestic abuse with #KaunsiBadiBaatHai campaign
TikTok will run the hashtag #KaunsiBadiBaatHai for 16 days in order to mobilise users from across the country
KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets
KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” H
Zee’s Subhash Chandra resigns; the company rejigs board
The Zee board of directors appointed six independent directors and one nominee director of Essel Group,
ZEE5 Global appoints DMS as its ad sales partner for the Middle East market
With this partnership, ZEE5 aims at powering its advertising business in the region
Godrej Appliances expands capacity; invests Rs 700 crore
This latest announcement takes the tally of Godrej Appliances’ investment in capacity and technology expansion to Rs. 1100 Crore over a period of six years
Amish Sabharwal joins GREY India as ECD
Sabharwal will work closely with Sandipan Bhattacharyya
Revital H launches new campaign featuring Akshay Kumar
The campaign is conceptualised by Lowe Lintas
Milestone Dentsu bags Velocity Eyewear’s creative, social media and shopper marketing mandate
Velocity Eyewear recently roped in Bollywood celebrity Sushant Singh Rajput as its brand ambassador
Mirum India launches ‘Inspired by Nature’ digital film for Corian Quartz
The film is targetted at elite self-employed individuals across India
adidas looks to bring in societal changes through its campaigns; opts for digital
The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy
Godrej Security Solutions to up its marketing spends to Rs 20 crore this year
The company's marketing spends, however, will remain flat for the next three years
How bike-taxis are gradually gaining rider confidence
Currently, the market consists of three players including Ola Bike, UberMoto, and Rapido
Canvs partners with trade finance firm Drip Capital
Canvs has lately worked with brands in sectors such as edu-tech and healthcare and are constantly looking to explore the market.
Likee expands reach by collaborating with Indus App Bazaar
Catering to 60 million users every day, Likee is now available on the Indus app bazaar app for free download and usage
The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’
Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly
10 years of OLX: The evolution of online classifieds business
OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’
TAM Sports celebrates India’s first Pink Ball Test Match by turning pink
This is the first time India is hosting and playing a day-night test match
Marzin R Shroff of Eureka Forbes on life beyond the job hours
The leader talks about how he unwinds and the brands he prefers
How brands are investing in data to create targetted and impactful ads
From Very.co.uk to Netflix, companies are creating impactful messages with the help of data
Rose Tsou of Verizon Media on why India is an important market
Verizon Media looks to fuel growth in India by tapping the mobile medium and leveraging the popularity of video content
How Mentos spreads smiles with its latest campaign CompliMentos
The launch is being supported with heightened visibility in modern trade channel apart from the digital and social media engagements
Google-BCG’s latest reports reveals how Indian brands are ahead in digital marketing maturity
Launched at Google’s annual edition of Think Platforms, the report highlights a way for brands to measure themselves on the effectiveness of their digital marketing campaign
AAAI opens independent membership for digital agencies
The national organisation of advertising agencies has set up a 'Digital Agency Forum' to address the issues related to digital agencies
L&K Saatchi & Saatchi’s Anil Nair resigns; Paritosh Srivastava is appointed as the managing partner
Paritosh Srivastava will assume his position as MD, L&K Saatchi & Saatchi on January 2, 2020
MediaMonks to merge with WhiteBalance
MediaMonks will continue to invest in growing the content studio in Bangalore into a creative hub for APAC while strengthing the teams and studio facility in Delhi
How World Snooker looks to cash in the India market next year
World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner
Beam Suntory brings Praveen P Kadle on board as an independent director and chairman of the board
Beam Suntory India: The brand aims to reach $1 billion in sales in India by 2030
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