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Brand Wagon

Aditya Kuber, co-founder and CEO, Ideabrew Studios, discusses how podcasts can be integrated with advertising

Brand Wagon

Accounting for podcasts in your advertising budgets

Brand Wagon

V13 Media welcomed Marwood to executive board as part of a larger strategy to encourage growth and expansion in social media, media relations, and upcoming projects

V13 Media promotes Lance Marwood as director of communications

The campaign promotes its new Hydrolyzed Synbiotic Whey Protein.

Scitron rolls out #MeraGroovyGut campaign featuring Terence Lewis

Brands should reconsider their revenue and advertising strategies in the coming years.

Decoding major ad-tech trends that will shape the industry in 2023

Consumer confidence is on the rise now and spending across the country has made a rapid recovery.

Analysing the Indian consumer behaviour to give them what they want, when they want and how they want it

Chai Pe Charcha with BrandWagon

A Recap of 2022 and trends for 2023

Ogilvy, Mondelez bag top honours at EFFIE awards

Lenskart rolls out campaign featuring Karan Johar, Peyush Bansal

Tata Tea appoints Media.Monks as digital, content partner

udChalo rolls out #salamveterans campaign for Veterans’ day

Usha partners with MI Emirates for UAE’s premier T20 league 2023

WebX IMS assigned brand communications mandate for upsurge

Advertising

The digital film showcases how the environment is being impacted by climate change

Panasonic Life Solutions India rolls out campaign for sustainability

Ampere Vehicles rolls out ‘Har Gully Electric’ campaign

Ajit Varghese named head of network advertising sales at Disney Star

It saw a surge in demand for white-collar gig roles in administrative assistants, industry experts for e-commerce companies, technical skills workers, analytics, and data scientist (image source: Unsplash)

Gig economy sees 8x growth between 2019 to 2022: Report

GOZOOP Group bags marketing mandate for DP World International League T20

G.O.A.T Brand Labs announces acquisition of Chumbak

Through this partnership, customers can access a Netflix subscription as part with no extra cost

ACT Fibernet partners with Netflix to provide streaming plan

PIB fact check unit exposes six fake news channels

Tata Play Binge adds three new OTT platforms, manoramaMAX, Koode, Tarang Plus

online games, online gaming, virtual reality, online gaming industry, free fire, pubG, video game, mario

Online gaming industry in 2023: A lot more than just for passing time and entertainment

From relaxation in taxation to a boost for start-ups in gaming; AVGC sector draws up its wishlist for Budget 2023

Online gaming industry to grow but proposed self-regulatory body to not take control

Oktobuzz bags social media marketing mandate for HarperCollins India

Top content marketing trends to follow in 2023

BrandWagon Ad Talk with IndiaLends’ Ankit Khurana

The telecommunications industry is one of the leading players when it comes to IoT technologies.

IoT security and vulnerabilities that will come along with 5G

Demystifying OpenAI’s new chatbot ChatGPT

Unique SEO tools to help you grow your e-commerce store

ChatGPT — a natural language processing technology developed by OpenAI that allows users to have conversational interactions with a machine

A new marketing manager in town

What will it take for the AI tool to change the game for marketers?

By Geetika Srivastava

January 13, 2023 8:30 am

DP World ILT20 is to be broadcast globally on ZEE’s 10 linear channels and OTT platform ZEE5, it claimed

ZEE ropes in advertisers from key consumer categories for DP World ILT20

Its first set of sponsors for the 2023 edition of DP World ILT20 includes Paytm, Kurkure Playz, Kent RO, and…

By BrandWagon Online

January 12, 2023 12:38 pm

With this funding, the company will be able to continue expanding its platform, offering more products and services to its customers, it claimed

ApnaKlub raises $16 million in series-A round

The funds will be used to enhance a digital platform for kirana store owners and wholesalers in tier-2 and tier-3…

By BrandWagon Online

January 12, 2023 10:42 am

TBH's acquisition is a strategic move as it gives the company an entry into the health-conscious snacking segment, it said

Ghodawat Consumer Limited acquires To Be Honest

TBH has a presence across omnichannel besides quick and e-commerce platforms, and some of the leading modern retail stores as…

By BrandWagon Online

January 12, 2023 9:54 am

12.7% of total revenue in personal care will be generated through online sales by 2023.

From K-beauty to I-beauty, India does a South Korea in skincare market

The beauty and personal care market is expected to reach the $27.23 billion mark in 2023.

By Anushree Bhattacharyya

January 12, 2023 8:30 am

The campaign was conceptualised by DDB Mudra Group and produced by Dark Horse

Volkswagen rolls out its latest #SafeLikeAVolkswagen campaign

The campaign is live and can be viewed on the YouTube and Instagram pages of Volkswagen India

By BrandWagon Online

January 11, 2023 6:06 pm

Prior to his current position, Agrawal was the head of sales, channels, and business development of Yotta Infrastructure

Web Werks appoints Amit Agrawal as chief business officer

Amit Agrawal will be responsible for business strategies, partnerships, marketing, monetisation, growth, and Indian expansion.

By BrandWagon Online

Updated: January 11, 2023 5:36 pm

In her nearly 20 years of work experience, Rao has worked across agencies such as Ogilvy, McCann, DDB and BBH

Wunderman Thompson India names Rajeshwari Rao as SVP, executive creative director

Rajeshwari Rao will be the creative head of the agency’s Unilever business in addition to several other important businesses.

By BrandWagon Online

January 11, 2023 4:11 pm

As per claims, Bhalla led Hershey India where he doubled the India business, centred around innovation, go-to-market transformation, automation, and profitability

The Hershey Company appoints Herjit Bhalla as VP, Canada

Bhalla will play a significant role in powering Hershey Canada’s growth strategy, utilising his credentials as a business and people leader.

By BrandWagon Online

January 11, 2023 3:08 pm

ASCI’s EdNext study lays down a progressive and responsible approach to advertising for the EdTech industry

ASCI proposes advertising framework for EdTech companies

As per company claims, the ‘RAISE’ model could offer meaningful solutions to all stakeholders

By BrandWagon Online

January 11, 2023 1:37 pm

The report distinguished content based on viewership, buzz and content strength (Image credit: Unsplash)

How film and TV show streaming has performed in 2022: Report

The report tracked movies and shows in Hindi and International languages to procure the data

By BrandWagon Online

Updated: January 11, 2023 1:31 pm

"My key focus will be to use design-thinking and semiotics to build purpose-driven brands," Ashish Bahl said.

DY Works unveils Ashish Bahl as CEO

Ashish has over 25 years of experience reshaping brands and building campaigns in advertising, marketing and media.

By BrandWagon Online

January 11, 2023 10:42 am

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