Brand Wagon
VOOT forays into edutainment; partners with UpGrad
With this partnership, VOOT will host a dedicated upGrad segment on the app which will be curated by upGrad’s in-house content team
ASCI upheld complaints against 171 advertisements for misleading claims
ASCI investigated complaints against 279 advertisements, of which 101 advertisements were promptly withdrawn by the advertisers
Paatal Lok brings hellfire on OTT platforms; reignites the debate on the regulation of content
#BoycottPaatalLok has been trending on social media, accusing the series of showing Hindus in a bad light
Volini’s ‘No Time For Pain’ campaign focuses on coming out stronger post lockdown
The campaign has been conceptualised by Lowe Lintas
Nodwin Gaming and Airtel join hands to take esports in India to the next level
The partnership has been kicked off with the launch of Airtel India Esports Tour
ITC’s B Natural teams up with Amway India to strengthen its immunity offerings
The partnership involves the launch of ITC’s B Natural + immunity based range
TikTok’s parent Bytedance posted $3 billion in profit in 2019
ByteDance, which is backed by SoftBank Group Corp., General Atlantic and Sequoia, is already the world’s most valuable startup, according to researcher CB Insights.
Coronavirus Impact: 72% consumers want to buy from locally sourced items going forward: Deloitte Consumer Tracker Report
Consumers are carefully evaluating needs versus wants of products and services making a shift towards less discretionary purchases
Gozoop wins digital customer service mandate for OPPO
Gozoop will be creating a dedicated omni-channel consumer experience team which will be handling digital customer support for the brand
Kent RO takes down controversial ad, apologises for depicting maids in derogatory manner
The ad, featuring Hema Malini and her daughter Esha Deol as campaigners, drew heavy criticism on social media.
Sagnik Ghosh joins Liqvd Asia as managing partner
Ghosh will help build the communication across verticals like media planning and buying, performance marketing, brand strategy
50% of consumers expect to increase ecommerce spends in the next one month: Facebook-BCG Report
The report also reveals how 43% consumers are expecting decrease in overall spend in the next six months
#ARM Worldwide bags social media mandate for MTV India
The agency will be responsible for taking care of the social media marketing strategy for MTV India
A.O. Smith partners with FoxyMoron to enhance digital presence
The agency will be responsible for building the brand's social presence and increasing market penetration and consumer engagement
VMLY&R India wins the digital mandate for Colgate-Palmolive
The agency will encompass digital campaign planning, creative thinking, as well as social listening
Coronavirus Impact: Shapoorji Pallonji Real Estate bets big on digital, to redirect ad spends on digital marketing
The company plans to redirect around 50% to 60% of its ATL spends towards digital marketing which takes the tally to over Rs 10 crore
Amazon’s Nikhil Sareen joins VAHDAM Teas as chief business officer
Sareen will help the company usher in the next level of growth and will run the online P&L for the company including e-commerce, D2C, technology, and supply chain
Tata Sky Binge partners with ShemarooMe
Tata Sky Binge subscribers will now be able to access ShemarooMe’s content library
Gulf Oil releases new campaign highlighting the need to live positively in the new normal
Conceptualised by OPN Advertising, the film urges people to be conscious of their actions and collectively work towards crafting a better future
Kotak releases Video KYC savings account campaign featuring Ranveer Singh
Conceptualised at home by Cartwheel Creative Consultancy, the video ad was directed from home by Keroscene Films at Ranveer Singh’s home with his mobile
RIO’s new campaign #KnowYourFlow urges women to maintain menstrual hygiene
The campaign has been launched across the social media channels of the brand
Gozoop bags creative, digital and media mandate for SterloMax
The agency will be responsible for building and reinforcing the brand’s digital presence as well as strengthen brand awareness
Sakshi’s ‘It Has To Be’ film urges people to step forward to stop child abuse
The film asks audiences to take action on the rising cases of child abuse in the country
Online gaming industry in India is expected to grow at a CAGR of 47% by FY22: Study
India’s online gaming industry has already attracted $350 million in investments from venture capital firms between 2014-2020
77% of cable TV operators expect a decline in revenue in 2020-2021: INTIN Study
As per the report, operators expect a decrease in revenues due to reduction in ARPU as subscribers will opt for cheaper packs
FCB Ulka’s Flatten The Curve campaign highlights ways to prevent the spread of the pandemic
The campaign puts across a graphical representation to showcase the importance of staying at home
Coronavirus Impact: As viewers take to TV, it is the afternoon time band which gets the money and eyeballs
According to BARC data, viewership on GEC during non-prime time rose 59% during the lockdown period
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Most Read
- GST Council to discuss waiver of late fee for August 2017 to January 2020
- Uday Kotak to sell 2.83% stake in Kotak Mahindra Bank; sale to fetch over Rs 6,800 cr
- Government extends validity of scrips under export incentives schemes for exporters
- Moody’s cuts India’s rating to lowest investment grade, three key factors that knocked India's position
- Hackers claim BHIM users' data vulnerable; NPCI says no data compromise at app
- Enhancement of turnover limit of MSME sector to help exporters
- CNG price in Delhi hiked by Re 1 per kg
- 'Amethi MP Missing' poster: Smriti Irani questions Sonia Gandhi in scathing reply to Mahila Congress' barbs
- Cabinet decisions will bring positive changes in lives of farmers, labourers, workers: PM Narendra Modi
- MSMEs call govt's decision for funding NPA accounts historic; hail approval to revised definition
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Budget 2020
- Torrent: Cut to ‘reduce’, revise fair value to Rs 2,350 a share
- Budget 2020 hasn't violated fiscal discipline: FM Sitharaman
- Budget 2020 was disappointing for lacking vision; but fiscal, taxation measures welcome: EAC-PM member Ashima Goyal
- Budget 2020: FM Nirmala Sitharaman says govt willing to do more beyond Union Budget to boost growth
- Budget 2020: FM says green shoots of recovery visible, points at worse macro-economic fundamentals under UPA
- Budget and the economy: What can we expect after this Budget?
- Budget 2020: FM Sitharaman takes on P Chidambaram over defence budget allocation
- Budget 2020 proposals on DDT, personal tax not to impact MF industry: Franklin Templeton
- Budget 2020: Chidambaram slams Modi govt; says economy close to collapse, unemployment making India poorer
- Budget 2020: How ESOP tax changes will benefit start-up employees
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