Brand Wagon

Glamyo Health names Rajat Kapoor as brand ambassador

With this association, the brand wants to create awareness around elective surgeries

Shyam Steel launches new TVC featuring Lovlina Borgohain and Manpreet Singh

The TVC is a continuation of Shyam Steel’s ‘Maksad Toh India Ko Banana Hai’ campaign

Snapdeal launches a new campaign with Mohit Raina

Raina will be seen in various Diwali looks showcasing Snapdeal’s fashion collection

This festive season, Snapdeal is running regional campaigns and has collaborated with popular social media influencers.

Dentsu Webchutney’s Gautam Reghunath and PG Aditiya resign; plans to launch their own venture next year

Sidharth Rao to take direct charge of dentsu Webchutney from January 2022

PG Aditiya and Gautam Reghunath

Wondrlab raises $7 million in pre-series funding

Wondrlab will utilise the funds towards driving inorganic growth, with a sharp focus on tech, digital, programmatic advertising and the building of martech platforms

Wondrlab believes the differentiated strategy of being platform-first is a great value proposition for its clients

Facebook plans to change its name, says report

Facebook Chief Executive Officer Mark Zuckerberg plans to talk about the name change at the company's annual Connect conference on Oct. 28, but it could be unveiled sooner, the Verge reported.

facebook

Common stereotypes used in advertising for young unmarried women were not aspirational: Report

ASCI-Futurebrands’ GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers

Study finds that advertising needs to catch up with women.

Reliance Retail acquires majority stake in Ritu Kumar’s firm Ritika

The partnership will continue to build the business through the patronage of Indian crafts people.

mukesh ambani

Legends League Cricket ropes in Avishek Mazumdar as vice president, business operations

Mazumdar brings with him over 25 years of experience in various industries

Hyper Connect Asia appoints Neh Rathi as ECD

Rathi will be leading the recently expanded creative team at Hyper Connect (HC) and spearhead the future creative campaigns at the agency

Neh Rathi has worked with network agencies such as McCann, Ogilvy and Publicis

Bajaj Allianz General Insurance launches ‘Unloop the Loop’ campaign

The company has collaborated with WATConsult for the campaign

Woovly eyes $10 million as part of Series-A Funding

The company has already closed a total $3.6 million, including the Pre-Series funding from Anthill Ventures, ViNners, Sana Ventures, SOSV and Duane Park

Woovly has seen 400% growth year-on-year.

Airtel launches Airtel IQ Video to allow businesses to build video streaming products

The newly launched service is primarily targeting customers from over-the-top (OTT), broadcast and telecom sectors

HP launches ‘Gamerkind, Humankind needs you’ campaign for its gaming brand OMEN

The campaign aims to break the cultural misperceptions around gaming

The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are better humans

HomeTown’s new ‘Make Space for New’ campaign promises to style up homes for every occasion

The brand has launched a 360° nationwide campaign focused on providing home interior products, services, solutions, ideas

The campaign was developed and executed in creative partnership with United270 Communication Lab

YES BANK rolls out cybersecurity campaign highlighting ‘the shared role’ in protecting customer information

The social media campaign, ‘Aise Sawaal Hum Nahi Poochte’, focusses on essential cyber hygiene

The campaign is an extension of the company’s focus on cyber safety

Grapes Digital bags the digital AOR mandate for ed-tech platform Suraasa

The agency will be responsible for the media planning and buying, creative, digital branding, strategy and overall communications

Suraasa offers development programmes to help teachers expedite their professional growth

NLPBots reboots as E42 with a new logo

The platform has been designed with an aim to help the enterprises in achieving cost optimisation, improving user experience while saving time, energy and resources

NLPBots trademark has been a pioneer globally in creating NLP and AI algorithms to perform multiple functions Including face and image recognition, video identification

Viewable impressions for mobile campaigns increased in India in H1 2021: Report

Brand risk dropped across formats and environments globally in H1 2021

Companies step up their sustainability game; focus on eliminating plastic in packaging

New packaging models impact the cost of operations as it increases by about 20-25% depending upon the segment

sustainable packaging, packaging

Mukut Deepak joins BYJU’S as head of business

Deepak will report to Mrinal Mohit, chief operating officer, BYJU’S

CoinDCX onboards Ayushmann Khurrana for its ‘Future Yahi Hai’ campaign

With this campaign, CoinDCX wants to spread awareness and information about investments in crypto

World Esports Cup 2021 signs Infinix Smartphones as title sponsor

Gamers from India, Pakistan and Nepal will participate in World Esports Cup

Vedix ropes in actor Avika Gor for its new digital campaign

Avika Gor will promote the ayurvedic beauty brand’s haircare range

Tilt Brand Solutions appoints Michelle Suradkar as COO

She comes on board effective November 15

Until 2020, she was at MullenLowe Lintas Group where she was the group chief HR officer

Morepen unveils a new campaign with Boman Irani

The campaign highlights the conveniences of home-use medical devices

A small investment in home diagnostics will act as an armour and protect your health, Anubhav Suri, CEO of medical devices business, stated

How YouTube created multiple revenue streams for the Creator Economy

As per the platform, it has seen a 60% year-on-year increase in the number of channels which earn more than Rs one lakh in revenue, as of June 2021

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