Brand Wagon

UN Women partners with TikTok to raise awareness against domestic abuse with #KaunsiBadiBaatHai campaign

TikTok will run the hashtag #KaunsiBadiBaatHai for 16 days in order to mobilise users from across the country

UN Women partners with TikTok News

KWAN South to close FY20 with a 70% increase in revenue; looks to expand to new markets

KWAN South – the joint venture between KWAN Entertainment and actor Rana Daggubati owned production firm Suresh Productions, expects to end FY20 on the back on 70% growth in gross revenues,” H

Kwan South; Rana Daggubati News

Zee’s Subhash Chandra resigns; the company rejigs board

The Zee board of directors appointed six independent directors and one nominee director of Essel Group,

Subhash Chandra, zee entertainment News

ZEE5 Global appoints DMS as its ad sales partner for the Middle East market

With this partnership, ZEE5 aims at powering its advertising business in the region

ZEE5 Global News

Godrej Appliances expands capacity; invests Rs 700 crore

This latest announcement takes the tally of Godrej Appliances’ investment in capacity and technology expansion to Rs. 1100 Crore over a period of six years

Godrej Appliances, godrej properties, Godrej Appliances expansion, Godrej Appliances investment, Godrej Appliances capacity expansion, Godrej Appliances shares News

Amish Sabharwal joins GREY India as ECD

Sabharwal will work closely with Sandipan Bhattacharyya

Amish Sabharwal’s appointment News

Revital H launches new campaign featuring Akshay Kumar

The campaign is conceptualised by Lowe Lintas

Revital H marketing campaign News

Milestone Dentsu bags Velocity Eyewear’s creative, social media and shopper marketing mandate

Velocity Eyewear recently roped in Bollywood celebrity Sushant Singh Rajput as its brand ambassador

Velocity Eyewear is the latest addition to Milestone Dentsu’s pool of clients News

Mirum India launches ‘Inspired by Nature’ digital film for Corian Quartz

The film is targetted at elite self-employed individuals across India

Mirium launches digital film for Corian News

adidas looks to bring in societal changes through its campaigns; opts for digital

The sportswear firm has focussed on creating a desire for the brand as part of a five-year strategy

adidas opts for digital marketing News

Godrej Security Solutions to up its marketing spends to Rs 20 crore this year

The company's marketing spends, however, will remain flat for the next three years

Godrej marketing tactic News

How bike-taxis are gradually gaining rider confidence

Currently, the market consists of three players including Ola Bike, UberMoto, and Rapido

Rapido- the bike taxi News

Canvs partners with trade finance firm Drip Capital

Canvs has lately worked with brands in sectors such as edu-tech and healthcare and are constantly looking to explore the market.

Canvs enters into a strategic partnership News

Likee expands reach by collaborating with Indus App Bazaar

Catering to 60 million users every day, Likee is now available on the Indus app bazaar app for free download and usage

Likee collaborates with Indus News

The Swiggy conundrum: How the food-tech platform waived off the ‘waiver’

Swiggy which offered to waive off fee in case of one of its consumers, retracted its steps quickly

Swiggy conundrum News

10 years of OLX: The evolution of online classifieds business

OLX Group India: The online classifieds site, early this year went for an overhaul on the back of a new tagline, ‘Set Hai’

OLX Group News

TAM Sports celebrates India’s first Pink Ball Test Match by turning pink

This is the first time India is hosting and playing a day-night test match

TAM Sports is turning pink during the 5 days of the first Pink Ball Test Match News

Marzin R Shroff of Eureka Forbes on life beyond the job hours

The leader talks about how he unwinds and the brands he prefers

Marzin R Shroff, MD & CEO, Eureka Forbes News

How brands are investing in data to create targetted and impactful ads

From to Netflix, companies are creating impactful messages with the help of data

Data analytics helps in connecting the dots through sparse data points. News

Rose Tsou of Verizon Media on why India is an important market

Verizon Media looks to fuel growth in India by tapping the mobile medium and leveraging the popularity of video content

Verizon Media has been in revamp mode globally. News

How Mentos spreads smiles with its latest campaign CompliMentos

The launch is being supported with heightened visibility in modern trade channel apart from the digital and social media engagements

The CompliMentos campaign builds on the insight that sharing compliments is a nice way to connect. News

Google-BCG’s latest reports reveals how Indian brands are ahead in digital marketing maturity

Launched at Google’s annual edition of Think Platforms, the report highlights a way for brands to measure themselves on the effectiveness of their digital marketing campaign

Brands across 10 industries were assessed on their level of digital marketing maturity News

AAAI opens independent membership for digital agencies

The national organisation of advertising agencies has set up a 'Digital Agency Forum' to address the issues related to digital agencies

Digital Agencies News

L&K Saatchi & Saatchi’s Anil Nair resigns; Paritosh Srivastava is appointed as the managing partner

Paritosh Srivastava will assume his position as MD, L&K Saatchi & Saatchi on January 2, 2020

Anil Nayar and Paritosh Srivastava News

MediaMonks to merge with WhiteBalance

MediaMonks will continue to invest in growing the content studio in Bangalore into a creative hub for APAC while strengthing the teams and studio facility in Delhi

Brand Wagon News

How World Snooker looks to cash in the India market next year

World Snooker 2020-21: Star Sports as the official broadcaster, however, the body is looking for a new broadcast partner

World Snooker 2020-21 News

Beam Suntory brings Praveen P Kadle on board as an independent director and chairman of the board

Beam Suntory India: The brand aims to reach $1 billion in sales in India by 2030

Praveen P Kadle Joins Beam Suntory India News
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