Brand Wagon

How e-commerce players can boost business growth amidst increasing competition

The Indian e-commerce sector is projected to touch USD 99 billion by 2024 according to IBEF

User experience plays an instrumental role in determining business growth

Influencer marketing under ASCI scanner

ASCI’s guidelines will come into effect by the end of March after consultations with industry stakeholders

Influencer marketing is booming in India on social media platforms and is estimated to be worth $75-100 million as per digital marketing agency AdLift

How creator ecosystem is impacting the beauty industry in India

Platforms like YouTube are a destination for consumers to understand and meet their unique needs

Customers are treating YouTube reviews and tutorials as their beauty counter and advisor.

Is this a survival year or a profit making year for the media industry

All production studios are purely looking at chasing revenues and cutting costs as only doing one of the two won’t help them

Not only people working behind the screens crew, makers, technicians but artistes on screen are going through a heavy pay-cut

Kuber Group bags title sponsorship rights for World Cup Qualifiers for Equestrian Tent Pegging

Kuber will also be the sponsor of National Equestrian Tent Pegging Championship

A total of seven countries including Russia, USA, Belarus, India, Pakistan, Qatar and Bahrain will be competing with each other at World Cup Qualifiers.

Trident rolls out digital campaign #PaperIsGoodAgain

The company plans to launch a three-part campaign featuring Divya Dutta

Trident Limited is the flagship company of Trident Group

Levi’s rolls out new brand campaign featuring Deepika Padukone

The campaign celebrates the spirit of women and their collective journey of inspiring and championing each other

The campaign will rolled out nationally using a creative mix of marketing mediums including print, broadcast, and digital

Social media entities are facing a “significant trust deficit”: Jack Dorsey

Twitter to make its content moderation practices more transparent following Government’s intermediary guidelines

Twitter aims to double revenue to $7.5 billion or more in 2023 and gain market share in the $150 billion market for digital advertising.

Tata Sky defines its new brand purpose to “make tomorrow better than today”

The DTH platform has launched a campaign conceptualised by Ogilvy India

Tata Sky’s new campaign will be communicated through multiple media channels across languages

Vipul Prakash, chief operating officer, MakeMyTrip and Goibibo

‘Walk-ins still account for one-fourth of hotel bookings’

The uptake of hotel bookings online has been slow; it still accounts for only 20-25% of the entire market

Blogger’s Park: Patriotism is trending

Are Indian apps ready to stage a Koo?

Increasingly, faux patriotism and geo-political conflicts are impacting businesses

Take 5: Anil Dua, executive director and group CEO, Dish TV India

The Book of Five Rings by Miyamoto Musashi is amongst his favourites books

Dr Brijmohan Lall Munjal of Hero Group has been his inspiration

BoroPlus brings Ayushmann Khurrana on board as the brand ambassador for it’s soaps and hand washes

BoroPlus launched soaps and hand washes under its hygiene portfolio last year

The association is aimed at creating awareness about personal hygiene

Government issues new guidelines for social media platforms, digital news sites and video streaming platforms

Calling it a soft-touch mechanism, the government has issued an array of guidelines

social media plaftorms

MX Player appoints Siddharth Mantri as senior vice president product

Mantri will lead strategy, product development and analytics

Mantri was previously with Grab, Singapore

Brands must make empathy the future of experience: Adobe Report

Speed to insight and action are vital to success in a fast-changing environment

Nearly half of consumer-facing companies report a burst of customers that were previously unknown to them

63% urban Indians do not mind watching ads in exchange for free content: YouGov Report

As per the report, Film and TV subscriptions are the most popular among urban Indians, followed by cable or satellite TV and music streaming services

Print appears to be a popular form of traditional media, however TV dominates the urban Indian life

Aditya Birla Fashion partners with Tarun Tahiliani for ethnic wear brand

As part of the deal, ABFRL will also acquire a 33% stake in the existing luxury couture business of Tarun Tahiliani, with the option to increase it to 51% in the next few years.

ABFRL has been building on its portfolio of ethnic brands through partnerships and acquisitions of relevant businesses.

How to achieve effective self-regulation for fantasy sports

The traditional advantages of self-regulation, when juxtaposed with government led regulation, are amplified in the context of fantasy sports

The guiding principles adopted by the paper however, do little to resolve the tension created by such state-level regulation.

Manish Garg joins DealShare as chief strategy officer

Garg was previously the head of supply chain management, procurement and offline retail at Medlife

Garg would work to optimise efficiency and productivity of DealShare’s operations and create new projects and initiatives for the brand’s growth

Dentsu Impact wins mainline and digital creative mandate for Zeno Health

The agency will kickstart the association with the launch of a campaign for Zeno Health in Mumbai

Dentsu Impact won the account following a multi-agency pitch

Airtel enters ad tech industry with Airtel Ads; says users will receive relevant campaigns, not spam

Large brands like PepsiCo, Zomato, CRED, Tata AIG, Apollo 247, Lenskart, Cars24, Gameskraft, Harley Davidson and others have run campaigns during the beta phase

Airtel Ads would enable brands of all sizes to curate consent-based and privacy-safe campaigns to one of the biggest pool of quality customers in India.

Licious appoints Simeran Bhasin as vice president, brands and new ventures

Bhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing

The Bengaluru-based company aims to focus on pan-India expansion and strategic growth, while strengthening its brand value and brand equity

Levi’s ropes in Deepika Padukone as global brand ambassador

Padukone will be seen spearheading the new campaign focused on a new range from Levi’s

The move aims to attract new generations of women consumers

How Dolby benefited from change in content consumption

The company claims to have seen a rise in Dolby enabled home and personal entertainment devices

Consumption of content witnessed a shift last year as the living room experiences went up.

ZASH to acquire majority stake in Singapore-based video-sharing network Lomotif

Lomotif founder and chief executive officer, Paul Yang, will continue to lead Lomotif upon completion of the acquisition

The closing of the Lomotif acquisition by ZASH is scheduled to occur concurrently with the closing of ZASH’s merger and business combination with Vinco Ventures, Inc.

AkzoNobel appoints Mullen Lintas as its creative agency in India

The agency’s mandate is to deliver on the growth objectives and business opportunities in the Indian subcontinent region

Mullen Lintas will be conceptualising and executing an effective communication strategy for Dulux in India
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