Brand Wagon

Pocket Aces’ Anirudh Pandita on life beyond work

From his favourite shows to books, Pandita talks about his indulges

Anirudh Pandita, founder, Pocket Aces

HomeFirst highlights the issue of home loan rejection in its latest campaign ‘Loh, laag gaya ji’

Housing finance company HomeFirst has launched their latest campaign ‘Loh, laag gaya ji’ . The campaign aims at giving everyone respect or ‘samman’ that everyone looks in the industry. ‘

The campaign depicts HomeFirst as a brand that understands and empathises with their consumers all the way

Firework joins ahead Applause Entertainment to create short form original content

At present, Firework is in discussions with several entertainment and sports platforms to collaborate and create content

Firework will focus on working with some of the biggest personalities and creators who can relay stories in 30 seconds

LaLiga ropes in Rohit Sharma as the face of the league in India

Rohit Sharma is the first non-footballer to be appointed as brand ambassador by Laliga India

Conceptualised and produced by India On Track, the 55-second campaign featuring Rohit Sharma, gives viewers a glimpse of Laliga matches.

ASCI investigates 408 advertisements for misleading claims

Consumer Complaints Council evaluated 271 advertisements, of which complaints against 248 advertisements were upheld

While most of the advertisement were evaluated for making misleading claims, the CCC also upheld complaints against a couple of advertisements for encouraging disregard to safety.

Publicis India bags integrated communications mandate of UPES

Rolls out latest ad campaign that will tap traditional avenues including print, outdoor, and digital

The insight behind the recently released campaign stems from the fact that in the current educational scenario the value of degree is actually below par.

iQOO ropes in Virat Kohli as brand ambassador

Virat Kohli to feature in the brand’s upcoming campaigns across platforms

iQOO is soon going to launch its first product for the Indian market on February 25.

Publicis Sapient acquires remaining equity in Sapient i7

Jason English will lead the global salesforce practice

The acquisition demonstrates Publicis Sapient’s commitment to invest in the digital business transformation of organisations

How MX Player is looking at ancillary services to boost revenue

Besides bulking the content library, the AVOD streaming platform has rolled out 10 games

Besides bulking the content library, the AVOD streaming platform already rolled out 10 games

Tata Trusts and FCB Ulka give voice to conservancy workers with their latest #TwoBinsLifeWins campaign

A part of Mission Garima, the campaign aims to promote safe, healthy and humane working conditions for conservancy workers in Mumbai

The campaign has been developed by FCB Ulka.

How Tantan leveraged Valentine’s Day to gain female user base

The dating app launched a influencer marketing campaign to spread brand awareness regarding woman

According to the company, over 45 influencers on Instagram and TikTok came together for the umbrella campaign #VDayOnTantan

Indeed ropes in Kajal Aggarwal to feature in the platform’s latest campaign

The job seeking platform aims to highlight its offerings to the public with its latest campaign

According to the company, Indeed provides best offerings based on individual employment needs

GroupM launches influencer marketing solution INCA

INCA will enable brands to run AI-Powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

The tastes and behaviours of Indian customers are changing rapidly as they consume content in a multi-platform, multi-device, data- cheap environment

Skootr appoints Prashant Datta as marketing head

Datta will help Skootr as an aspirational brand amidst the stakeholders.

Datta will help Skootr as an aspirational brand amidst the stakeholders

White Rivers Media bags the digital marketing mandate for Cosnature India

As per the mandate, White Rivers Media would curate digital strategies for Cosnature’s pan India launch and operations.

The account will be handled out of the agency’s head office in Mumbai.

Maxxis Rubber India appoints Bang in the Middle as its communication agency

As per the mandate, the agency will create consumer campaigns

Maxxis Tyres has invested over $400 million for its first manufacturing facility in Sanand, Gujarat in India.

L&K Saatchi & Saatchi bags the creative mandate for Bombay Shaving Company

LKSS will now be responsible for handling the creative communications of Bombay Shaving Company

L&K Saatchi & Saatchi, LKSS, Bombay Shaving Company

Why online-only Smart TV brands need to move offline

According to IDC Research, 40% of the television sets shipped in India in the April-June quarter of 2019 were smart TVs, growing 50% y-o-y

smart television

Why traditional advertising still rules the roost in rural India

Formats such as digital displays, augmented reality-based games, are being tested, but without much success

supply disruption, lockdown, coronavirus, covid 19, economy, indian economy, recession

How a luxury brand should carve a niche for itself

Why is it necessary for a luxury brand to maintain tonality in its storytelling

The way we communicate a brand is the basis for who the brand is, who the customer is and how one perceives the brand

Top marketing trends to be observed in the travel industry in 2020

From mobile marketing to art gateways are some of the trends that will rule this year

Brands are venturing into every possible space occupied by an average consumer.

Kurkure ropes in Akshay Kumar as the face of the brand

Akshay Kumar will be seen donning a number of fun and off-beat avatars as part of the new campaign

To build up the hype, Kurkure has has released a video on their Instagram handle featuring Akshay Kumar

Lalithaa Jewellery replaces Lux Toilet Soap to emerge as the most advertised brand in Week 5: BARC

Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

Top 10 advertisers, Top 10 brands

Coca-Cola celebrates 23rd anniversary with Sudarshan Patnaik’s sculpture

Sudarshan Patnaik highlights the company’s focus on women employment

According to the company, the women employees at HCCB are defying conventional beliefs and have become examples for others in their neighbourhood.

Shalimar Paints brings life to the lives of blind kids with #ColourALife campaign

Shalimar Paints new campaign talks about the issue of child blindness and encourage people to donate their eyes

Through this digital campaign, the brand endeavours to highlight the issue of child blindness and help the affected children by plugging the gap between the darkness and colours

Deutsche Bank’s Dilipkumar Khandelwal on life beyond work

From playing badminton to reading a book, Khandelwal talks about his ideal weekend Image: Dilipkumar Khandelwal, managing director, Deutsche Bank

Dilipkumar Khandelwal, managing director, Deutsche Bank

Neena Dasgupta of Zirca Digital Solutions on how to create content that connects

It is a well-documented fact that almost 80% of content writers struggle to create content that engages the customers

Most content being shared today on digital media is lost in an ocean of mediocre content that refuses to generate leads, spark a conversation or reach people in ways that are intended.
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