Brand Wagon

Likee collaborates with Desi Melodies to promote music video Filhall

The app aims to deliver 50 million impressions and 30 million hashtag views as a part of in-app promotion

In the first quarter of 2019, the monthly average number of active users of Likee has exceeded 80 million. News

Axis Bank with Masala Coffee pays an ode to Kochi in their latest campaign ‘I Live the Metro Life’

Conceptualised by Lowe Lintas, the music video celebrates the spirit of Kochi life

banking ombudsman, bank fraud, Ombudsman for banking fraud, Ombudsman for banking services, digital transactions, Ombudsman, wallets, cards, refund, News

Publicis India elevates Suraj Pombra to executive director

Pombra will also assume the position of market acceleration lead at Publicis Emil India, effective immediately

Prior to Publicis India, he had co-founded a Mumbai based start-up called Minority that focussed on brand consulting and full-service communications for a number of clients. News

Times Network to stream ET Now in Canada

The Times group run broadcaster inks distribution deal with Ethnic Channels Group

Offering South Asian viewers a wide spectrum of business news, ET NOW is the first Indian English business news channel that will be available in Canada. News

MediaCom bags the media mandate for Parle Agro

GroupM’s media agency won the account post a multi-agency pitch

Parle Agro Pvt. Ltd. is one of the largest Indian beverage company with a brand turnover of Rs. 5000 crore. News

Brands say ‘no’ to plastic, amble towards sustainable packaging and products

A look at how some companies in India are ambling towards sustainable packaging and products.

Brand Wagon News

Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.

Brand Wagon News

How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms

The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles

In the last 18 months, Durex as a brand has clocked more than a 50% increase in sales. News

Mirum India bags the digital marketing automation mandate for Joyalukkas

Mirum will be responsible for setting up of email studio, mobile studio, social studio and advertising studio for the jewelry brand

Mirum has come on board as a strategic digital and implementation partner for entire salesforce marketing Cloud stack News

Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations

Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year

Gupta joins Google from Star and Disney India where he was the managing director News

Selfie age driving consumption in small towns, says V-Mart Retail CMD

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

V-Mart, Selfie age, V-Mart Retail CMD, Lalit Agarwal, V-Mart stores, offline brands, tier III towns News

Commerce in conversation: Untapped potential in voice skill technology

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.

voice skill technology, smartphones, home entertainment systems, kitchen appliances, form of online communication, e-commerce purchase, Google Home News

Kotak unleashes the power of dreams with its new campaign 811 #DreamsInvited

Kotak 811 #DreamsInvited: The campaign will feature Ranveer Singh and PT Usha

Kotak 811 #DreamsInvited News

Indian listeners ‘Sunte Ja’ on Spotify; spent Rs 31.8 crore on advertising and marketing in FY19

Spotify's Sunte Ja Campaign: At present, Spotify competes against Airtel Wynk, Jio-Saavn, Apple Music, Times Internet and Tencent owned Gaana, Amazon Prime Music, Google’s YouTube, among others

Sunte Ja on Spotify News

Reebok Logo 2020: Reebok to roll-out a unified brand logo in 2020

Reebok Brand Logo 2020: The sportswear company will unify its logo and wordmark to achieve maximum image performance

Reebok Brand Logo 2020 News

ARC Worldwide launches Shopper Marketing and Retail Knowledge Centre

The division will be led by Khushbu Kaushal

The team will focus on in-depth shopper marketing and retail experience strategy (Getty Images) News

Dentsu Impact bags creative and social media mandate for Antara Senior Living

This is the second time the agency is partnering with Antara Senior Living

A Max Enterprise, Antara Senior Living is a luxury retirement community situated in Dehradun News

adidas celebrates unity; unveils ‘Uniforia’ – the official match ball for UEFA EURO2020

Uniforia ball marks the 60th anniversary of the tournament, to be held across 12 host cities for the first time

The UEFA EURO2020 ball will be available to purchase online, in adidas retail stores and selected retailers from November 6, 2019 (Representational image) News

Uber urges Delhiites to #LeaveYourCarBehind; uses print, radio, social media to promote the cause

The ride-hailing platform revoked surge pricing between November 4-14, during the period of Odd-Even scheme in Delhi NCR

The US-based cab-hailing firm has which has rolled out its campaign only in Delhi NCR, has used print, radio besides OOH to promote it (promotional image) News

Epic On partners with Paytm

Currently live, EPIC On viewers can avail 40% cashback on subscription till March 2020

Brand Wagon News

How ed-tech firm BYJU’S is capitalising on its association with the Indian cricket team

On a standalone basis, the ed-tech company’s advertising spend rose 71.2% to Rs 185 crore in FY18 from Rs 108 crore in FY17

As per the firm, its marketing expenditure has gone up over the year, on the back of an increase in revenue. News

After NBA, news broadcasters set up yet another body called News Broadcasters Federation Authority

The News Broadcasters Association (NBA) which already exists, is headed by Rajat Sharma, chairman, Independent News Services Pvt. Ltd (India TV) as president.

Brand Wagon News

Milking the opportunity: E-grocery players getting into the daily essentials delivery business

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

milk, milk industry News

Ogilvy-Vivo spat puts the spotlight back on plagiarism in advertising

The real challenge with regulations is that of implementation and compliance.

Ogilvy, Vivo News

BIG FM CEO Abraham Thomas shares his wanderlust, life’s inspiration and favourite movie

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

Abraham Thomas CEO, BIG FM, Take 5, brandwagon News

Agency versus consultantcy is the wrong focus: Nikki Mendonca, Global President, Accenture Interactive Operations | Interview

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

Nikki Mendonça, accenture News

Employees as brand advocates is an untapped marketing tool

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

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