Brand Wagon

Digitas bags digital marketing mandate of travel service firm, udChalo

The size of the business, however, remains unknown

Digitas to manage digital marketing for udChalo

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Urban Air Mobility

Population Foundation of India and Love Matters raise awareness with their new campaign #CoolNotFool

As part of the campaign, PFI and Love Matters spread the message of safe sexual practices, contraception, and family planning by uploading videos on TikTok

PFI and Love Matters India collaborate to spread the message of safe sexual practices, contraception and family planning through fun and cool videos posted under #CoolNotFool campaign

ShemarooMe goes worldwide; launches the platform in more than 150 countries

The OTT platform has a vast library ranging from Bollywood premiere, Bollywood classic, Gujarati, Marathi, Punjabi, Comedy, Devotion, and Kids

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BBC Studios elevates Ryan Shiotani and Fiona Lang to general managers for APAC operations

Ryan Shiotani is currently working as acting SVP, branded services, Asia, while Fiona Lang is the COO for ANZ

Jon Penn appoints Ryan Shiotani and Fiona Lang as general managers

With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

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Raymond bets big on small towns

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond S

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Former Yahoo India head, Gurmit Singh appointed as GM, India, Quora

Gurmit will report to Arnie Gullov-Singh, Chief Revenue Officer of Quora.

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Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

Content has become central to a brand’s marketing activities

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respon

No more privileges for ‘Jet Privilege’ as it rebrands itself as ‘InterMiles’

Loyalty and rewards management company on Thursday announced its new brand name called, ‘InterMiles’ as it dropped the name Jet Privilege. The move comes seven months after Jet Airways was grounde

Through the program members can earn InterMiles across airlines to hotel bookings around the world, to shopping, dining and more.

Digital video consumption has increased 200% over the past two years: CII-BCG

The report released at the CII Big Picture Summit revealed how though advertiser spends on digital has increased due to high visual attention retention

In 2018, digital video recorded 10%-15% increase in number of sessions

Government advocates self regulation for video OTT sector

The government is currently in favour of self-regulation however may intervene if the industry fails to arrive at a consensus

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Fujifilm India encourages people to ‘Never Stop’ with its latest campaign

Fujifilm’s new digital film highlights the brand’s commitment to achievement and growth

With ‘Never Stop’, Fujifilm aims to unveil the elevated brand identity and highlight the essence of reinvention through the lives of a regular Indian Family.

Dentsu Impact bagged the digital mandate for Tata Global Beverages India tea brands

The creative arm from DAN will handle tea portfolio which includes Tata Tea Premium, Tetley, Kanan Devan and Chakra Gold, among others

Dentsu Impact’s Bangalore branch has won the digital mandate for TGB.

Likee collaborates with Desi Melodies to promote music video Filhall

The app aims to deliver 50 million impressions and 30 million hashtag views as a part of in-app promotion

In the first quarter of 2019, the monthly average number of active users of Likee has exceeded 80 million.

Axis Bank with Masala Coffee pays an ode to Kochi in their latest campaign ‘I Live the Metro Life’

Conceptualised by Lowe Lintas, the music video celebrates the spirit of Kochi life

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Publicis India elevates Suraj Pombra to executive director

Pombra will also assume the position of market acceleration lead at Publicis Emil India, effective immediately

Prior to Publicis India, he had co-founded a Mumbai based start-up called Minority that focussed on brand consulting and full-service communications for a number of clients.

Times Network to stream ET Now in Canada

The Times group run broadcaster inks distribution deal with Ethnic Channels Group

Offering South Asian viewers a wide spectrum of business news, ET NOW is the first Indian English business news channel that will be available in Canada.

MediaCom bags the media mandate for Parle Agro

GroupM’s media agency won the account post a multi-agency pitch

Parle Agro Pvt. Ltd. is one of the largest Indian beverage company with a brand turnover of Rs. 5000 crore.

Brands say ‘no’ to plastic, amble towards sustainable packaging and products

A look at how some companies in India are ambling towards sustainable packaging and products.

Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.

How Durex ‘unbores sex’; Reckitt Benckiser rides on digital and TV to promote its new range of condoms

The company enters the mass segment with the launch of flavoured condoms including bubblegum, wild sea and vanilla popsicles

In the last 18 months, Durex as a brand has clocked more than a 50% increase in sales.

Mirum India bags the digital marketing automation mandate for Joyalukkas

Mirum will be responsible for setting up of email studio, mobile studio, social studio and advertising studio for the jewelry brand

Mirum has come on board as a strategic digital and implementation partner for entire salesforce marketing Cloud stack

Star India’s Sanjay Gupta to join Google India as county manager and VP, sales and operations

Sanjay Gupta to Join Google India as Country Manager: Gupta who is currently serving notice period at Star India, will assume the position early next year

Gupta joins Google from Star and Disney India where he was the managing director

Selfie age driving consumption in small towns, says V-Mart Retail CMD

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

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Commerce in conversation: Untapped potential in voice skill technology

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.

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