Brand Wagon

Don’t want to put all content behind a paywall: Aditi Shrivastava, Co-founder, Pocket Aces | Interview

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

This Diwali, PayPal India goes digital with its festive season campaign

The digital-only campaign is called titled, ‘ Ye Diwali 365 Days Wali’ aims at encouraging consumers to shop and avail benefits throughout the year.

PayPal, TV Naarayan, Diwali, festive season, digital advertising, programmatic, display ads, festive campaign, YouTube, influencer marketing

With auto sector in slump and economy in slowdown, is it all gloom this festive season?

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Interestingly, people actually tend to hold off purchases before the festive season, as they look forward to deals and discounts offered by retailers during that time.

Our industry is very dynamic: Monte Carlo’s Rishabh Oswal

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Rishabh Oswal, Executive Director, Monte Carlo

Explained: Why it’s tough to create impact in consumers’ media-filled universe

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Ads must create a visual impact to grab consumers’ attention.

Facebook looks to bolster its video advertising solution; plans to roll out new products and services

About 1 billion stories are shared every day across all apps operated by Facebook including Instagram.

Encrypting rebellion, Facebook revolution, Umbrella Movement, Telegram, Facebook, Twitter, 

Netflix, Eros Now, other OTT platforms tie up with airlines to tap large user base

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Netflix, Eros Now, OTT platforms, SonyLIV, ZEE5, RailYatri, MakeMyTrip, Sony Pictures Networks India, IndiGo Airlines

In the news: Taboola and Outgrain announce merger

Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.

Digital advertising platforms, Taboola, Outbrain, Leo Burnett, Trivago, SonyLIV, ALTBalaji, Columbus India

Why are homegrown tea companies foraying into quick-service restaurants?

Indian tea brands want a piece of this steaming hot business.

homegrown tea companies, quick-service restaurants, Chai Point, Chaayos, Tea Board of India, Goodricke Group

Indian marketers slower in employing brand safety: John Montgomery, EVP-Global Brand Safety, GroupM

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Indian marketers, John Montgomery, Global Brand Safety, GroupM, Cambridge Analytica data breach, facebook, digital safety

How marketers can make the most of mobile medium

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

mobile medium, Technology-enabled brands, video ads, social media, tech platforms, Cross device marketing, Facebook, target audience

Know who is the inspiration of The Glitch co-founder Rohit Raj

The Messy Middle. The book talks about the middle stages of every start-up, the troubles it goes through, and how crossing that hurdle is important yet tricky

The Glitch co-founder Rohit Raj, Ronnie Screwvala, take 5


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