Ogilvy Delhi bags the creative mandate of Sleepwell

By: |
Published: April 1, 2020 9:20 PM

The agency will be responsible for executing the creative strategy, brand equity building, as well as campaign execution

The mattress company is looking to expand its product portfolio and drive a strong growth in category The mattress company is looking to expand its product portfolio and drive a strong growth in category

Sheela Foam Limited has appointed Ogilvy to manage the creative and digital duties of all its brands including the flagship brand Sleepwell. Moreover, the company is also looking to expand its product portfolio while also maintaining a strong growth in the mattress category.

As part of the association, Ogilvy will be responsible for delivering an integrated marketing communications strategy across the businesses which will include creative strategy, brand equity building, and campaign execution. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category, Sumit Sehgal, CMO, Sheela Foam Ltd said. “Given the agency’s credentials in creating India’s most loved brands, we are confident of adding another to the list with this relationship,” he added.

According to the brand, the association aims to put Sleepwell as a preferred option in the mattress and other allied categories. “With the agency as our integrated communication partner, we are hopeful of achieving this,” Sehgal added.

Founded in 1948 by David Ogilvy, Ogily has been producing relevant, culture-changing marketing campaigns. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core areas including brand strategy, advertising, customer engagement and commerce, PR and influence, digital transformation, and partnerships. The WPP company has helped build some of the most valuable brands in the world, including American Express, IBM, and Dove. Recently we have added more clients to this list of brands, including NASCAR, Philips, Coke Zero, IKEA, UPS, Nationwide and Tiffany & Co.

Read Also: Asian Paints revives ‘Har Ghar Kucch Kehta Hai’ campaign to raise awareness

Read Also: Coronavirus Impact: Why brands need to be socially responsible with campaigns

Follow us on Twitter, Instagram, LinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Facebook advertising boycott: Will this wind blow towards the east?
2Unlocking Marketing: The new 4P’s in the post-covid era
3Prince Pipes ropes in Akshay Kumar for its newly launched water tank segment