The mandate was awarded after a multi-agency pitch
MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, a part of Ozone Enterprise group. The mandate was awarded after a multi-agency pitch and will be handled out of MediaCom’s Gurgaon office. The media duties include full planning and buying across all media platforms.
“We believe that security and hardware as a category has always been around us. At Ozone, we are always looking at creating a brand that is more consumer-centric. Keeping the consumers at the heart of it, we are manufacturing products that are advanced as well as pleasing to the eyes with our design and colours. We are happy to have MediaCom as our agency partner because of their enthusiasm towards our vision and purpose and their years of expertise in this industry. We hope together we can find solutions to all the requirements,” Alok Aggarwal, director, Ozone Overseas, said on the association with the agency.
As per Navin Khemka, chief executive officer, MediaCom South Asia, security is a growing category and Ozone Overseas is one of the largest players in the security locks category and has a strong presence in India. “It is just not a hardware brand, it is a brand that offers its consumers quality and designer solutions. We are excited to partner with Ozone Overseas in their journey. Our effective media solutions and digital-first approach will complement the strong strategy, planning and buying to further strengthen the integrated media solutions. We look forward to delivering strong business outcomes for them,” he added.
Ozone Overseas was established in 1999 and has expanded its business expertise in the fields of architectural hardware, urban street furniture, and digital safes and locks. With a global presence across 21 countries, four R&D centres and four modern manufacturing facilities, Ozone offers internationally certified hardware solutions through its product portfolio comprising more than 3000 SKUs across various product categories.