Max Fashion brings in Holi festivity with ‘Max Holi Apno Wali’ campaign

By: |
March 06, 2020 7:40 PM

The campaign has been launched across cinemas and the digital space

The campaign has been launched across cinemas and the digital space The campaign has been launched across cinemas and the digital space

Apparel and lifestyle brand Max Fashion has introduced a new campaign #HoliApnoWali ahead of the festival. Conceptualised by Lightstream, the campaign has been launched across cinemas and the digital space such as Youtube, Facebook and Instagram.

The ad film captures the bond and playful moments between siblings during the celebrations of Holi. With customer engagement as the core of the communication strategy, establishing a connection through regional content is extremely critical in our endeavour to create brand resonance, said Jiten Mahendra, Senior Vice President- Marketing at Max Fashion. “Despite us operating in 17 international markets, regional connection remains a priority in our communications. Like the brand mission of democratising fashion, Holi is also an event which blurs the differences across age, caste and communities. Our campaign objective is to capture real moments and bring a smile to our customer’s face,” he explained.

The film opens up to the youngest member of the family running away from his sisters with the fear of getting coloured by them. Following this, the film adds up a twist with the sisters gifting him outfits instead of the expected splash of colours. The concept of the film involves putting the brand to the fore during the festival, irrespective of the fact whether people like playing Holi or not, claimed Mahindra.

The campaign has been designed to celebrate the spirit of togetherness and the thought of spreading happiness. “Through this campaign, we are able to portray the celebrations in a quintessentially middle-class family, making it relatable for people across the target cities,” said Anuraag Srivastava, CEO of Lightstream. The campaign has received over 5 million views on Youtube.

Read Also: PUMA signs Kareena Kapoor Khan as the new brand ambassador

Follow us on Twitter, Instagram, LinkedIn, Facebook 

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Is visual search the future of e-commerce
2How to build a winning digital marketing strategy with budget restrictions
3What online fantasy gaming needs to revolutionise the sporting industry in India