Mahindra appoints Manoj Bajpayee as new brand ambassador for release of Krish-e suite of mobile apps

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Updated: October 12, 2021 5:43 PM

Mahindra is launching two new Krish-e apps for farmers

The apps, will be offered both by Mahindra and Swaraj tractors and are available free of cost on the Google Android platformThe apps, will be offered both by Mahindra and Swaraj tractors and are available free of cost on the Google Android platform

Mahindra’s new Farming as a Service (FaaS) business Krish-e has launched its first digital video commercial (DVC) film focused on the unique benefits of the Krish-e app, featuring Manoj Bajpayee who is the brand ambassador of the app. The DVC highlights the challenges a farmer faces when planning and executing his farming operations and is focused on telling farmers about the unique benefits of the Krish-e app by bringing expert advisory and best farming practices across different crops and regions in multiple languages using audio and video content.

With Krish-e’s focus on improving farming outcomes, the release of the app today is in every sense a commitment to Mahindra’s larger purpose of transforming farming, Hemant Sikka, president, farm equipment sector, Mahindra & Mahindra Ltd., said. “By putting the power of agronomy and data-driven farming in the hands of farmers we are helping farmers improve their income per acre. We are looking forward to having Manoj Bajpayee onboard, an actor with a massive appeal given his family roots in farming. Bajpayee carries a superb balance of being authentic, bold and humble, qualities that perfectly fit with our brand values. With him onboard, we are confident of strengthening the Krish-e brand further,” he added.

Launched in 2020, Krish-e is a new business vertical from Mahindra that provides technology driven services, which are progressive, affordable and accessible to farmers. With an omni-channel presence, Krish-e aims to increase farm income through physical as well as digital services across the complete crop cycle. Through the new DVC, Krish-e will highlight the challenges a farmer faces when planning and executing his farming operations and how the new Krish-e apps helps farmers by bringing expert advisory and best farming practices.

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