Fabcurate’s net loss widens 5x to Rs 34.75 lakh in FY22; targets small fashion designers, boutique owners
Analysing the Indian consumer behaviour to give them what they want, when they want and how they want it
Philips domestic appliances launces #TasteOfLove campaign for Valentine’s Day While the ad’s headline reads, “Is her heart pizza-shaped?”, the body, on the other hand, urges people to put in… By BrandWagon OnlineFebruary 6, 2023 12:56 IST
L&K Saatchi & Saatchi appoints Hindol Purkayastha as business head and executive VP of north & east Based out of Gurugram, he will report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi. By BrandWagon OnlineFebruary 6, 2023 10:23 IST
Meesho, Snapdeal are trying to ‘democratise’ e-commerce Ergo, the segment is the next big opportunity for e-commerce players who now have their eyes firmly fixed on tier-II… By Christina MonizUpdated: February 6, 2023 09:04 IST
FanCode to live-stream West Indies’ two-match test series tour of Zimbabwe Besides this tour, FanCode will also be streaming the Bangladesh Premier League and the Dream 11 Super Smash from New… By BrandWagon OnlineFebruary 5, 2023 17:37 IST
Ogilvy partners Kotex, Omnigel, Limca and Fevicol with on ground activity at the rural olympics A recent study conducted by the NCAER, rural India, highlights the opportunity of targeting 720 million consumers across 627,000 villages. By BrandWagon OnlineUpdated: February 5, 2023 14:33 IST
Chai Pe Charcha with Brandwagon Madhav Sheth, realme CEO, realme India, VP, realme and President, realme International Business Group, talks to BrandWagon Online about his… By Harshika TripathiUpdated: February 5, 2023 12:57 IST
Becoming Indispensable: Transitioning from e-Commerce to L-Commerce As more and more local businesses operate locally in the digital world, the profits increase and so does the business… February 5, 2023 11:23 IST
Factors influencing the growth of the creator economy and outlook for 2023 The creator economy highlights the businesses run by online content creators who manage to monetize their audiences. Updated: February 5, 2023 16:19 IST
Archies limited launches ‘Give a Gift of a Card’ digital campaign around Valentine’s Day Archies limited is trying to bring back the culture of exchanging greetings with loved ones on the occasion of Valentine’s. By BrandWagon OnlineFebruary 4, 2023 18:02 IST
The subtle art of maintaining content quality while serving quantity It is important to produce original yet witty content. While quantity has the capacity to increase awareness and engagement metrics,… February 4, 2023 16:56 IST
BrandWagon Ad Talk with Godrej & Boyce’s, Mehernosh Pithawalla With competition growing fierce, marketing will revolve more around listening to the consumers and responding to their needs. By Harshika Tripathi February 4, 2023 13:14 IST
Interview: Rajesh Nambiar, CMD, Cognizant India ‘We will witness more large deals as we move forward’ By Ayushman BaruahFebruary 4, 2023 10:42 IST
Blow to Congress in Maharashtra: Balasaheb Thorat resigns as legislature party chief amid rift with Nana Patole