Lifestyle brand Shaaimu appoints Milind Soman as its brand ambassador

According to Soman, Shaaimu aims to make technologically advanced products accessible to everyone

Lifestyle brand Shaaimu appoints Milind Soman as its brand ambassador
Shaaimu plans to launch a series of next-generation smartwatches along with a fresh range of audio products

Lifestyle electronics brand Shaaimu has roped in Indian model cum actor Milind Soman as its brand ambassador, with the aim to help the brand develop in the audio and wearable industry.

Shaaimu aims to make technologically advanced products accessible to everyone, Soman, said. “I look forward to being a part of the Shaaimu Community. Fitness and music are parts of my daily life. Associating with an Indian brand that offers premium audio and smart wearables, I intend to get my hands on its upcoming innovations to explore new possibilities,” he added.

With reports emerging of growing demand in the market for smart wearables, Shaaimu launched its first smartwatch last week, namely Shaaimu SmartFit Pro1, and now plans to launch a series of next-generation smartwatches along with a fresh range of audio products.

“Our vision is to empower the Indian Youth, which we aim to do by conveying state-of-the-art innovations. We look forward to be youthful, striking, and fun-loving. I believe Milind is as well,” Ashutosh Singh, chief operating officer, Shaaimu, stated.

Established in 2018, Shaaimu is a mobile accessory and consumer electronics brand that claims to offer brand differentiation on the basis of quality and adaptability keeping in mind the larger segment of consumers, that is, the youth. The brand operates with products across a bouquet of lifestyle accessories in home, mobile, laptop, IOY, audio, and fitness categories.

Milind Soman is an Indian actor, supermodel, film producer, and fitness enthusiast. He was born on 4 November 1965 in Glasgow, Scotland, to a Marathi family. Soman has worked in films such as Pachaikili Muthucharam, Paiyaa, Agni Varsha, and Rules: Pyaar Ka Superhit Formula, and has also produced Hindi film Rules: Pyaar Ka Superhit Formula and television serial Ghost Bana Dost. In 2010, he participated in the reality show Fear Factor: Khatron Ke Khiladi 3. He was also seen in Amazon Prime series Four More Shots Please as Dr. Aamir Warsi, and Alt Balaji series Paurashpur as Boris.

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