The campaign has been carried out in multiple cities in India
Laqshya Media Group has executed an OOH campaign #WantItFlauntIt for Hero Lectro E-cycles (part of Hero Cycles Ltd). The OOH campaign has been executed in multi-cities. The campaign encompasses a mix of large format media units, cluster brandings and other mediums across all cities that have been utilised to create maximum impact and reach the target audience of the brand.
“E-Cycles are globally the most sought-after vehicles even ahead of e-scooters or electric cars. As market leaders and having been part of the industry for many generations, we have embarked on a journey to create awareness about e-cycles and its enormous benefits. Our new #WantItFlauntIt campaign is a step in that direction and outdoor serves as a great platform to help us get the word out,” Rachit Gupta, chief marketing officer, Hero Lectro, said on the launch of the new OOH campaign.
“E-bikes are at the forefront of future urban mobility, whether it’s for environmental reasons, a better lifestyle, or just a more cost-effective mode of transportation. We are pleased to execute this OOH campaign for the brand, which has been expanding the category for a year. We’ve aimed to leave a long-lasting impression on our customers with our powerful OOH branding effort,” Amarjeet Hudda, chief operating officer, Laqshya Solutions, stated.
Established in 1997, Laqshya is an advertising agency in India. For more than two decades, the company has been engaged in offering diversified and innovative media solutions. Some of the clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, among others.