With International Women’s Day being celebrated on March 8, several brands have centered their communications highlighting these key things – women power, creating a gender equal world as well as the need to break stereotypes. BrandWagon Online takes a look at some of the campaigns rolled out this year:
Bombay Shaving Company Women – #BreakTheHairarchy
Bombay Shaving Company Women, has launched an International Women’s Day film #BreakTheHairarchy that celebrates women’s body hair, and their choice to remove it. The campaign film questions the norms associated with women body hair and drives a strong message of breaking all these taboos, encouraging us to #BreakTheHairarchy.
Mother Sparsh – #BelieveIn
Mother Sparsh has rolled out a new campaign to salute women power. All the women working at the baby and mother care brand were asked a question as part of the #BelieveIn campaign. The film intends to inspire millions of other women to stand firm on their beliefs, thereby believing in themselves.
Godrej Group – #UsForHer
On the occasion of International Women’s Day 2022, Godrej Group has unveiled #UsForHer, a campaign brought about with an aim to create a gender equal world. The film has been conceptualised by Creativeland Asia and team Godrej.
Evergreen Club – #LadyActYourAge
Evergreen Club, the online community for older adults has launched their Women’s Day campaign #LadyActYourAge highlighting age-related stereotyping faced by elderly women in everyday life. Through a video, this social media campaign by Evergreen Club explores the conflicting messages women have been given about how they should look, live, and behave as they get older.
Smytten – #TheIconicLady
Smytten has rolled out a digital campaign – #TheIconicLady to pay tribute to women across different spheres of life. It honours all women who work tirelessly and constantly turn each challenge thrown at them into a success story.
Prega News – #SheCanCarryBoth
Prega News, Mankind Pharma’s pregnancy detection brand on the occasion of International Women’s Day has launched a new campaign, #SheCanCarryBoth to celebrate the boundless spirit of womanhood. With the campaign, it intends to break the stereotypical inhibitions arising in every woman’s mind and drives away their doubt that having a child can bring a full stop to their career.
Hyundai – ‘The Drive Within’
To celebrate International Women’s Day, Hyundai Motor India Ltd, launched the #TheDriveWithin campaign to celebrate the spirit of sports and showcase the inspiring real life stories of four Indian women cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. Through this, Hyundai aims to celebrate the true expression of women power and inspire budding women athletes across India.
Greenlam Industries – ‘Break the glass ceiling’
Greenlam Industries Ltd., released a short film focusing on the role of women in architecture and design space, emphasising the respect and treatment women need in the workplace. Through this, it aims to bring a change in the orthodox mindset of people by ‘Breaking the glass ceiling’ created by society.
Kalyan Jewellers – #IAmMoreThanEnough
The #IAmMoreThanEnough campaign, created along the lines of the International Women’s Day 2022 theme #BreakTheBias, encourages women to compete with themselves while overlooking biases that hampers their growth.
Livpure – #BreakTheBias
As workplace gender bias continues as a concept, Livpure, has launched a campaign around #BreakTheBias. Under the campaign, Livpure has created a stop motion/hyper lapse video featuring its employees proudly showcasing placards on how they are breaking the bias.
Postpe – #NoShOpinion
BharatPe’s Postpe has announced the rollout of its latest digital campaign on the occasion of International Women’s Day (IWD). Conceptualised in line with this year’s theme of IWD- Break the Bias- the campaign has been launched around the ICC Women’s Cricket World Cup 2022. The campaign, designed to break the bias around opinions related to women’s shopping habits, will be running for three weeks.
Initial Hygiene – #BreakTheHygieneBias
In line with the global theme of Women’s Day, Initial Hygiene has created a social campaign #BreakTheHygieneBias. The campaign tries to highlight the challenges that women face in accessing menstrual hygiene and washroom facilities.