On the second day of the India Gaming Summit 2021, leaders gathered to talk about ‘The game of monetisation’ in the gaming industry. With the Covid-19 pandemic, more users got introduced and used to gaming, thereby bringing about a boom in the sector. “Gaming’s ability to deliver bite-sized entertainment is encouraging more individuals to play. As more and more Indians get introduced to it and get used to it, the habit formation will become sticky and irreversible and will enable the growth in the industry,” Anandamoy Roychowdhary, principal, Sequoia India, said at India Gaming Summit, 2021.
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Furthermore, they also discussed the future of the subscription model in gaming and the challenges of the model, especially with respect to the mobile gaming ecosystem. “India is a price-sensitive market. Adding a subscription puts an additional barrier to get consumers. However, to get the subscription model to be successful, either users must be deeply engaged in the game, or significant value needs to be provided by the developer,” Yogesh Gaikwad, country manager, JumpStart Games, stated.
Also Read – India Gaming Summit 2021 Day 1 Highlights
Day three will see speakers shed light on ‘Creating the right standard and regulation’ with names such as Avishkar Singhvi, advocate, Supreme Court; Dibyojyoti Mainak, SVP – Legal and Policy, MPL; Khalid Wani, director- India, SE Asia, Middle East, Africa, Western Digital India; Yan Garin, country head and director, Ecole Intuit Lab, among others.
The second edition of the India Gaming Summit, organised by financialexpress.com – the business news site from the stable of Indian Express Online Media is a three-day virtual event between 11-13 August, 2021, designed to bring together stakeholders in the online gaming sector to discuss topics such as the concepts of content, monetisation, regulations, gamers, advertising, ad fraud in gaming, among others.