India Gaming Summit 2021 Day 2 Highlights: ‘The area where the next disruption is likely to come across is cloud gaming’

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Updated: August 12, 2021 4:19:06 pm

Day three will see speakers shed light on ‘Creating the right standard and regulation’ with names such as Avishkar Singhvi, advocate, Supreme Court; Dibyojyoti Mainak, SVP - Legal and Policy, MPL; Khalid Wani, director- India, SE Asia, Middle East, Africa, Western Digital India; Yan Garin, country head and director, Ecole Intuit Lab, among others. 

India Gaming Summit 2021The gaming industry in India has undergone a massive evolution because of the mobile revolution.

On the second day of the India Gaming Summit 2021, leaders gathered to talk about ‘The game of monetisation’ in the gaming industry. With the Covid-19 pandemic, more users got introduced and used to gaming, thereby bringing about a boom in the sector. “Gaming’s ability to deliver bite-sized entertainment is encouraging more individuals to play. As more and more Indians get introduced to it and get used to it, the habit formation will become sticky and irreversible and will enable the growth in the industry,” Anandamoy Roychowdhary, principal, Sequoia India, said at India Gaming Summit, 2021.

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Furthermore, they also discussed the future of the subscription model in gaming and the challenges of the model, especially with respect to the mobile gaming ecosystem. “India is a price-sensitive market. Adding a subscription puts an additional barrier to get consumers. However, to get the subscription model to be successful, either users must be deeply engaged in the game, or significant value needs to be provided by the developer,” Yogesh Gaikwad, country manager, JumpStart Games, stated.

Also ReadIndia Gaming Summit 2021 Day 1 Highlights

Day three will see speakers shed light on ‘Creating the right standard and regulation’ with names such as Avishkar Singhvi, advocate, Supreme Court; Dibyojyoti Mainak, SVP – Legal and Policy, MPL; Khalid Wani, director- India, SE Asia, Middle East, Africa, Western Digital India; Yan Garin, country head and director, Ecole Intuit Lab, among others.

The second edition of the India Gaming Summit, organised by financialexpress.com – the business news site from the stable of Indian Express Online Media is a three-day virtual event between 11-13 August, 2021, designed to bring together stakeholders in the online gaming sector to discuss topics such as the concepts of content, monetisation, regulations, gamers, advertising, ad fraud in gaming, among others.

Register Now: https://zoom.us/webinar/register/3516274877911/WN_saBbMKMtRIORqca7UahFZw

Live Blog

Join the three-day virtual conference of India Gaming Summit 2021 which will consist of a series of sessions including keynote speech, fire-side chat, panel discussions, among others

Highlights

    15:32 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates:Tax norms should be very simple for gaming industry, says Rahul Renavikar

    “In the beginning, I think tax norms should be kept very simple so that the government can also get revenue from this growing industry,” Rahul Renavikar, Managing Director, Acuris Advisors, said at the India Gaming Summit 2021.

    15:26 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The gaming industry can lead to a lot of employment and growth in the country, says L Badri Narayanan

    “If we excessively tax any industry, it will go underground. The gaming industry can lead to a lot of employment and growth in the country,” L Badri Narayanan, Executive Partner, Lakhsmi Kumaran & Sridharan Attorneys, said. 

    15:18 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Need to address problem fundamental to GST, says L Badri Narayanan

    “One of the reasons why we get confused in GST when it comes to gaming is because in traditional GST, the services are provided by the operator (B2C). In gaming, the money is coming from the consumer to you,” L Badri Narayanan, Executive Partner, Lakhsmi Kumaran & Sridharan Attorneys, said

    15:10 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Major reason for rapid growth of industry is the tech savvy younger generation, says Sumit Kawariya

    “The major reason for the rapid growth of the industry is the tech savvy younger generation, the penetration of affordable internet and affordable smartphones,” Sumit Kawariya, Finance Controller, ClearTax, said. 

    14:57 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The inconsistencies among state laws has resulted in uncertainties, says Utkarsh Sanghvi

    “The inconsistencies among state laws related to scope of betting and gambling and prohibition of even rummy games in some states has resulted in uncertainties,” Utkarsh Sanghvi, Partner - Indirect taxation, EY, said at the India Gaming Summit, 2021. 

    14:29 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: NFTs gain value when they are displayed in a certain kind of community, says Gaurav Dahake

    “NFTs gain value when they are displayed in a certain kind of community,” Gaurav Dahake, CEO, Bitbns, said. 

    14:04 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The mix of Cryptocurrency and gaming has kicked off very well, says Siddharth Menon

    “The mix of Cryptocurrency and gaming has kicked off very well,” Siddharth Menon, Co-founder and COO, WazirX, said. 

    13:39 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Game streamers are emerging as very powerful influencers, says PR Rajendran

    “Game streamers are emerging as very powerful influencers. They are almost like celebrities in this space. It's emerging as a legitimate career,”  PR Rajendran, Co-founder and CEO, NextWave Multimedia, said. 

    13:28 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Adding a subscription puts an additional barrier to get consumers, says Yogesh Gaikwad

    “India is a price-sensitive market. Adding a subscription puts an additional barrier to get consumers. However, to get the subscription model to be successful, either users must be deeply engaged in the game, or significant value needs to be provided by the developer,” Yogesh Gaikwad, Country Manager, JumpStart Games, said. 

    13:13 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Subscription models may not work in the mobile gaming category, says PR Rajendran

    “Subscription models may not work in the mobile gaming ecosystem since it's a free to play space and there are no barriers to entry,” PR Rajendran, Co-founder and CEO, NextWave Multimedia, said. 

    13:07 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The area where the next disruption is likely to come across is cloud gaming, says Nitin Goel

    “The area where the next disruption is likely to come across is the cloud gaming segment,” Nitin Goel, Country Manager, Indian Sub-Continent, Gameloft, said. 

    13:00 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Open testing lets you know which metrics need improvement, says Aman Grover

    “Open testing lets you know which metrics need improvement -- such as best performing countries, whether monetisation strategy is working and what creatives worked the best, among others,” Aman Grover, Head - AppDev Sales, Google India, said.

    12:57 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: 750 million gamers use YouTube every month, says Aman Grover

    “750 million gamers use YouTube every month. Total views of gaming content in 2018 stood at 500 billion,” Aman Grover, Head - AppDev Sales, Google India, said.

    12:41 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Gaming is not for all categories, says Prabhakar Tiwari

    “Gaming is not for all categories to advertise in. It is very intense and has a certain dark side as well in terms of adult-ish content. There is a need to be extremely careful especially in terms of brand safety,” Prabhakar Tiwari, Chief Growth Officer, Angel One, said. 

    12:35 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Choosing the right mix of subset of genres in gaming for placements of ads is key, says Umesh Krishna

    “Choosing the right mix of subset of genres in gaming for placements of ads also matters beyond merely the demographics,” Umesh Krishna K, Director- Marketing, Swiggy, said. 

    12:21 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Small screen poses a challenge for marketers, says Prabhakar Tiwari

    “Since smartphone screens are small and most gamers in India are mobile gamers, it poses a challenge for brands in terms of visibility,” Prabhakar Tiwari, Chief Growth Officer, Angel One, said. 

    12:03 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Ad experience has to become more in line with the kind of games & users, says Resha Jain

    “Gaming is extremely nascent and there are a lot of opportunities for brand integrations. The experience of ads has to become more in line with the kind of games and users,” Resha Jain, Head Content Marketing, SUGAR Cosmetics, said. 

    12:02 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Gaming has come off as a network tool, says Ritesh Sud

    “Gaming is a social meet up arena where you meet up like minded people. It has come off as a network tool. It is here to stay and grow rapidly because the consumer experience is very immersive,” Ritesh Sud, Associate Director- Category (Marketing), Perfetti Van Melle India, said. 

    11:56 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Not just playing but watching the game has also become big, says Amiya Swarup

    “Not just playing but watching the game has also become big,” Amiya Swarup, Director Marketing Advisory Services, EY, said. 

    11:43 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The lower the entry barrier, the more value for money can be shown to Indian users, says Anurag Khurana

    “For international developers, addressing the Indian price is key. Make it accessible and there should be availability of small amounts of micro transactions. The lower the entry barrier, the more value for money can be shown to the Indian users,” Anurag Khurana, Founder and CEO, NewGen Gaming, said. 

    11:40 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Games seeing higher conversion rate are in category of real money gaming, says Oliver Jones

    “The games that are seeing a higher conversion rate are in the category of real money gaming,” Oliver Jones, Co-founder and Director, Bombay Play, said.  

    11:29 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Indian gamer is going to be heavily dependent on social games, says Sameer Pitalwalla

    “There is a huge growth in casual gaming and mobile continues to be a major driver. The Indian gamer is going to be heavily dependent on social games,” Sameer Pitalwalla, Business Director- India/SEA, Epic Games, said. 

    11:21 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Indian gamers have emerged in large numbers across spectrum during lockdown, says Manav Sethi

    “Indian gamers have emerged in large numbers across the spectrum during the lockdown while looking for an intersection between sports and entertainment,” Manav Sethi, Global Chief Marketing Officer, Octro, said. 

    11:08 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Quality as well as innovation & creativity of mobile gaming is changing for the better, says Sharan Tulsiani

    “Over half of surveyed mobile gamers stated that quality as well as the innovation and creativity of mobile gaming is changing for the better,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said. 

    11:07 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Word of mouth marketing is the strongest source of game discovery, says Sharan Tulsiani

    “Word of mouth marketing is the strongest source of game discovery, followed by in-game ads, videos, direct search and social media,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said. 

    10:56 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Flexibility to play games anywhere and anytime is the reason why mobile gamers are satisfied in India, says Sharan Tulsiani

    “Mobile gamers in India indicated that in addition to content, the flexibility to play it anywhere and anytime are amongst the key reasons why they are satisfied with a game,” Sharan Tulsiani, Business Development Manager Games, Google Play (India, Aus & NZ), said.

    10:43 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: We are seeing an inflection point in India due to several macro trends, says MPL's Joe Wadakethalakal

    “This is a new industry and rapidly changing. We are seeing an inflection point in India due to several macro trends,” Joe Wadakethalakal, Corporate Development, IR, and Strategic Partnerships, MPL, said.

    10:33 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Acquisition cost in India is pretty low as of now, says Anuj Tandon

    “Acquisition cost in India is pretty low as of now when it comes to gaming. For companies, the focus should be on improving technical capabilities to increase retention numbers,” Anuj Tandon, Head (India and Mena Regions), Corporate Development, Krafton Inc, said. 

    10:20 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: The habit formation of gaming will become sticky and irreversible, says Anandamoy Roychowdhary

    “Gaming’s ability to deliver bite sized entertainment is encouraging more individuals to play. As more and more Indians get introduced to it and get used to it, the habit formation will become sticky and irreversible and will enable the growth in the industry,” Anandamoy Roychowdhary, Principal, Sequoia India, said. 

    10:08 (IST)12 Aug 2021
    India Gaming Summit 2021 Day 2 Live Updates: Large scale monetisation of gaming is becoming a reality in India, says Anuj Tandon

    Indian market is still shaping in terms of gaming as well as the M&E sector. Large scale monetisation of gaming is becoming a reality in India, Anuj Tandon, Head (India and Mena Regions), Corporate Development, Krafton Inc, said. 

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