Impresario Global rolls out International Men’s Day #NotJustAnotherGender campaign | The Financial Express

Impresario Global rolls out International Men’s Day #NotJustAnotherGender campaign

Through the campaign, the company aims to generate conversations around social, emotional, and financial justice in the lives of men, it said

Impresario Global rolls out International Men’s Day #NotJustAnotherGender campaign
As per the company, there are so many aspects in a man’s life that find little to no mention in society

Impresario Global (I.M) has rolled out its #NotJustAnotherGender campaign for International Men’s Day. Through the campaign, the company aims to generate conversations around social, emotional, and financial justice in the lives of men, it said in a company statement. The campaign was conceptualised in-house and aims to find the real meaning of the term ‘masculine’, it added.

Break stereotypes, end biases, engage with taboos, raise questions and ask why?, Anubhuti Sharma, founder and group CEO, Impresario Global (I.M)., said. “While it’s heartening to witness governance shaping up to be more participative, citizens need to assume a deeper role in their self-development. Through this campaign we want to initiate the conversation in society” she added.

#IsThisMasculine

As per the company, there are so many aspects in a man’s life that find little to no mention in society. From google searches on young parenthood, addressed solely to mothers to the popular belief that ‘boys don’t cry’, the male gender is denied its basic humanity, it highlighted.

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First published on: 18-11-2022 at 16:24 IST