IDFC Mutual Fund launches #PaisonKoRokoMat campaign

By: |
September 29, 2021 8:22 PM

The campaign has been created in partnership with ad agency TBWA

With a non-conventional approach in the campaign, the brand wants to shift the conversation regarding wealth creation from the traditional to the contemporary.

IDFC Mutual Fund has launched a new campaign titled #PaisonKoRokoMat that talks about the growth potential of equity mutual fund in a humorous way. Created in partnership with ad agency TBWA, the campaign will run across television, print and digital media and in multiple regional languages.  It will also be deployed on outdoor medium. According to Gaurab Parija, head, sales and marketing, IDFC AMC, with the rising expenses in the contemporary world, it is important to consider investing in an asset class that can help in beating inflation in the long run.

“Our latest #PaisonKoRokoMat advert is directed towards nudging investors to something which is obvious but not fully appreciated, the fact that Equities is an important asset class for wealth creation over the years with the potential to beat inflation in the long term, thereby facilitating investors to achieve their financial and life goals,” Parija said.

#PaisoKoRokoMat campaign takes inspiration from day-to-day lives where inertia is an obstacle to growth. With a non-conventional approach, the brand wants to shift the conversation regarding wealth creation from the traditional to the contemporary. For Govind Pandey, CEO,TBWA\India, this communication is yet another attempt by IDFC Mutual Funds to gently prod investors to keep it simple. The company has tried to simplify the complexities of investing in mutual funds in a charming, humorous manner over a period of time, Pandey noted.

“IDFC MF has been injecting humour into investor awareness messages for a while now. This time around, with a platform like ‘Missing the obvious’, lost twins were an easy find. We hope people go and look at the performance of equity funds after having a laugh while watching the commercial,” Parixit Bhattacharya, managing partner, creative, TBWA\India, said.

Read Also: Taproot Dentsu has launched a new digital campaign for Oppo F-series

Follow us on TwitterInstagramLinkedIn, Facebook 

 

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1Ad volumes on radio for retail sector grew by 62% during Jan-Aug 2021 compared to Jan-Aug 2020: TAM AdEx
2Gas-O-Fast launches the second leg of its influencer campaign
3Malaika Arora joins hands with Kapiva as its brand ambassador and investor