From Bharatmatrimony to KFC, MX Player, Amul, among others were some of the brands that took to social media
By Priyanka Gupta
As the country followed janta curfew on Sunday, as urged by Prime Minister Narendra Modi in his effort to unite the country against the novel Coronavirus (COVID-19). Besides citizens participating in the same as they stayed indoors brands too leveraged the situation. Brands took to social media urging people to stay indoors. Companies released creatives around PM Modi’s call and leveraged the #JantaCurfew trend to connect with their audiences. From Bharatmatrimony to KFC, MX Player, Amul, among others were some of the brands that took to social media urging people to stay indoors.
This isn’t the first time that brands have used social media to create awareness about the rapid spread of the novel Coronavirus. Last week Pidilite Industries which owns the adhesive brand Fevicol released a campaign featuring its iconic elephants that read, ‘Kal ke mazboot josh ke liye, aaj thodi door maintain karona’. Amul was another company to release a campaign featuring the ‘Amul girl’ that said, “Better safe than sorry”. Here are some of the top creatives from brands across categories:
Just for a day #ItCanWait.
Tag your friends in the comments and tell them what can wait on this day of #JantaCurfew.
— MX Player (@MXPlayer) March 22, 2020
— Amul.coop (@Amul_Coop) March 20, 2020
— KFC India (@KFC_India) March 21, 2020
— Jaquar (@JaquarGroup) March 22, 2020
— Maxxis Tyres India (@MaxxisTyreIndia) March 22, 2020
— Bharatmatrimony.com (@bharatmatrimony) March 22, 2020
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In solidarity with the Janta Curfew, our stores will remain closed today. At Keventers, the nation's well-being is of utmost importance. We are closely monitoring the state government guidelines, and store operations will be resumed as per their directive. We also take this opportunity to thank the health workers who have been working relentlessly to keep us safe, the delivery-personnel & all those who are providing us with essential services in these trying times. #JantaCurfew Let's make it happen together!
As more and more people go online, brands will continue to release creative on social media under moment marketing.