OZiva and Havas Media will work closely on creating an integrated media strategy for the brand for building awareness and salience
Havas Media India has won the integrated media mandate of OZiva, the plant-based nutrition and wellness brand. OZiva and Havas Media will work closely on creating an integrated media strategy for the brand for building awareness and salience. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office, led by Uday Mohan, president – North and West India, Havas Media.
OZiva offers products across categories like women’s and men’s health, hair and skin, fitness immunity, among others. The brand also has plans to launch newer categories this year to cater to the ever-increasing demand from consumers. The company is targeting Rs 500 crore revenues in the next three years.
“Our brand’s purpose is to empower consumers with clean and plant-based products so that they can lead a healthier and better life. Our communication emphasises the benefits offered by switching to clean living backed by data and research so that consumers are able to make a well-informed decision that is good for their mind, body and soul. Havas’ Meaningful Brands philosophy is in sync with our brand’s purpose and vision, and with this partnership, we are positive to educate more consumers about getting the right nutrition and wellness using the right channels,” Aarti Gill, co-founder, OZiva said.
For Mohit Joshi, CEO, Havas Media Group India, awareness towards health, well-being, balanced lifestyle and sustainability have taken a centre-stage in people’s lives. “Plant-based living is becoming the preferred choice of consumers for a healthy and sustainable life. We are glad to be partnering with a progressive brand like OZiva and are excited to take on their integrated media mandate. At play will be Havas Media Group’s integrated media skills centered on our Mx framework which will drive the brand’s meaningful journey,” he added.