CP Plus has signed Grapes Digital, an integrated marketing agency for its digital agency of record (AOR) mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.
The agency will look after the brand’s 360-degree digital presence, from social media creatives to digital campaigns. As per the mandate, the agency will be responsible for executing the digital duties of the brand, such as media planning and buying, creative and digital branding and strategy, and SEO. The collaboration is aimed at developing cohesive value for the brand with the help of earned initiatives.
“Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes’ vision for our brand. We are quite optimistic that Grapes’ expertise and nuanced understanding of digital media will fuel our vision,” Ananmay Khemka, executive director, CP Plus, said.
For Shradha Agarwal, CEO and co-founder, Grapes, CP Plus is a market leader in the security and surveillance industry. “The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers.”