Gozoop Middle East bags the integrated marketing mandate for Oman Cricket

By: |
October 11, 2021 5:18 PM

Gozoop Middle East will be responsible for deploying an interdisciplinary approach that integrates creative, strategy, social media, digital PR, among others

The country is co-hosting the seventh edition of the ICC T20 World Cup 2021 with UAE for the Board of Control for Cricket in India (BCCI)The country is co-hosting the seventh edition of the ICC T20 World Cup 2021 with UAE for the Board of Control for Cricket in India (BCCI)

Gozoop Middle East, part of the independent Gozoop Group, has won the 360-degree integrated marketing mandate for Oman Cricket, the official governing body of the sport of cricket in Oman. The country is co-hosting the seventh edition of the ICC T20 World Cup 2021 with UAE for the Board of Control for Cricket in India (BCCI).

As part of the mandate, Gozoop Middle East will be responsible for marquee campaigns, deploying an interdisciplinary approach that integrates creative, strategy, social media, digital PR, influencer management, media planning and buying.

“For Oman, this is a watershed opportunity and we want to make the most of it by showcasing our true potential to the world that has been unknown to many. We believe in building a global presence and promoting community engagement through the sport and the T20 World Cup has helped us come miles ahead from where we were just two months back. We are thrilled to share this journey of introducing Oman in the world of cricket with Gozoop. The team at Gozoop has a proven pedigree in building global brands and doing iconic campaigns that delight audiences which I am sure will benefit Oman Cricket and enhance Oman’s image in the minds of the global audience,” Pankaj Khimji, chairman, Oman Cricket, said.

“Oman has always had a special place in our hearts with its warm people, rich culture and mesmerising natural beauty. In recent times, it has also been winning our hearts on the cricketing field. The progress Oman has made on the world cricketing stage is nothing short of phenomenal. Pankaj Khimji’s vision for growing the sport in Oman has inspired us to put together a best in class team in Muscat, from our Middle East and India operations that will make everyone in Oman fall in love with this beautiful game,” Ahmed Aftab Naqvi, CEO and co-founder, Gozoop Group, stated on the association.

Read Also: TO THE NEW bags digital mandate for Asahi India

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