Fogg says ‘It’s time to say goodbye to the uninvited guest’ in its new campaign

By: |
August 16, 2021 4:58 PM

The campaign has been conceptualised by The Womb

The campaign highlights how people need to safeguard themselves against the pandemic for some more daysThe campaign highlights how people need to safeguard themselves against the pandemic for some more days

Fogg along with The Womb has released a new campaign saying ‘It’s time to say goodbye to the uninvited guest’ referring to the Covid-19 pandemic. The campaign highlights how people need to safeguard themselves against the pandemic for some more days.

As corporate citizens of the country, we felt it was our duty to stand with the people of India in the fight against Corona, Darshanbhai Patel, managing director and CEO, Vini Cosmetics, said. “As India opens up and starts feeling normal, caution is equally important. The first time we heard this idea, we knew the message resonated with our thinking,” Patel added further.

“Sometimes the simplest of briefs turn out the trickiest ones. The brief to us was ‘we should give a message of hope and optimism to the people of India’. ‘The challenge was connecting it back to the brand in a way that was meaningful. Fogg has always been a brand that is part of enjoyment for Indians. Yet given the pandemic, people have lost out on those times but are impatient to get back. We had to encourage people to stay patient and wait for the good times to be back and make Fogg a part of their lives again. To bring alive the message we used the elephant as a metaphor with the often used idiom ‘Haathi toh nikal gaya, bus pooch baaki hai’ as it delivered the brand’s message beautifully,” Navin Talreja, founding partner, The Womb, stated.

“As soon as I heard the idea, I loved it. In the current difficult times, it is an extremely charming, clever and uplifting film from Fogg. It is a message to society at large to not get bogged down by these tough circumstances, just stay careful, positive and hang in there, better times are round the corner,” Prasoon Pandey, director of the film, said.

Read Also: OneFitPlus signs Kiara Advani and Sidharth Malhotra as brand ambassadors

Follow us on TwitterInstagramLinkedIn, Facebook

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1SIX5SIX announces partnership with NorthEast United FC
2JK Tyre’s new campaign showcases its latest innovation
3FreshToHome rolls out a new campaign to engage with consumers during IPL