Firework joins ahead Applause Entertainment to create short form original content

By: |
February 20, 2020 7:15 PM

At present, Firework is in discussions with several entertainment and sports platforms to collaborate and create content

Firework will focus on working with some of the biggest personalities and creators who can relay stories in 30 secondsFirework will focus on working with some of the biggest personalities and creators who can relay stories in 30 seconds

Short video network Fireworks has entered into a partnership with Applause Entertainment to create short form original content. As part of the partnership, Applause Entertainment will develop ambient content around existing shows and IPs along with original content in short format for Firework.

“Applause Entertainment is a pioneer in India in curating original content. With this partnership, Applause will again pioneer in the content creation for short format video category with Firework,” Vincent Yang, cofounder and CEO, Firework, said.

According to Sameer Nair, CEO, Applause Entertainment, Firework has brought in a concept that will change the way brands have used content to drive engagement in India.

At present, Firework is in discussions with several entertainment and sports platforms to collaborate and create content in order to derive great value for users and brands. According to Fireworks, the company aims to engage with users in their micro moments to deliver deeper and meaningful engagement. “Micro moments or intent-rich moments are the key metric that will define brand strategies globally,” the company said in a statement.

In India, Firework will focus on working with some of the biggest personalities and creators who can relay stories in 30 seconds. Firework is offering user generated, platform-curated and original content from media partners including Refinery29. Firework is backed by the top-tier industry venture capital firms and steered by a strong leadership team with stalwarts of tech and Hollywood expertise.

Firework is a next-generation short video network, delivering best-in-quality, elevated content and patent-pending editing tools for millions of users. Firework recently announced its all new original streaming content with “Firework Originals,” a refreshing social mobile TV platform for emerging talent to express their cinematic arts and build their popularity through well-crafted and professionally directed video content. This is aimed to discover and spotlight untapped creative talent and amplify the digital stars of tomorrow. Thousands of top digital creators have already discovered Firework including Frankie Grande, Dang Matt Smith, Olivia Jordan, and Marlon Webb, among others.

Read Also: LaLiga ropes in Rohit Sharma as the face of the league in India

Follow us on Twitter, Instagram, LinkedIn, Facebook 

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.

Next Stories
1BookMyShow bolsters leadership across businesses
2TBWA\India appoints Satish Krishnamurthy as chief strategy officer
3Dipika Bhasin joins Carat India as executive vice president