Father’s Day 2020: Here’s how brands are honouring the different roles of a father

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Updated: Jun 21, 2020 4:53 PM

From Shoppers Stop, Philips to Bajaj Allianz Life and Ferns N Petals, brands take to social media to celebrate Father’s Day

Brands and marketers pay tribute to ‘fathers’ of the world on Father’s DayBrands and marketers pay tribute to ‘fathers’ of the world on Father’s Day

On Father’s Day, brands and marketers have paid tribute to ‘fathers’ of this world -from highlighting different roles to celebrating irreplaceable contributions in the life of their children. BrandWagon Online takes a look at some of the campaigns released to celebrate fathers.

Glenfiddich- #FathersofInnovation

Glenfiddich’s #FathersofInnovation campaign acknowledges the vision and significant contributions of ideators, inventors, risk takers and trail blazers on the brand’s social media handles.

Lionsgate Play- #RadDad

Streaming platform Lionsgate Play’s #RadDad campaign focuses on how fathers are our personal superheroes who change roles depending on who we need them to be.

Shoppers Stop- #StayInForMeDad

With the aim of encouraging people to stay in and celebrate with loved ones, Shoppers Stop launched #StayInForMeDad honouring the contribution of fathers in our lives.

Bajaj Allianz Life- #DostiWithDad

Bajaj Allianz Life in its #DostiwithDad Campaign rekindles the friendship with fathers. The campaign drives home the message about sharing a friendly bond with our fathers, beyond the stereotypical father-child bond.

Kurkure Snacks- #BaapReBaap

By highlighting popular moments from the everyday life between father and children, Kurkure Snacks celebrates the best #BaapReBaap moments in the life of individuals.

Philips- #MyDadMyInspiration

Philips India has launched a campaign as a tribute to Father’s and celebrating the Father- daughter bond. The campaign #MyDadMyInspiration is built on the heartwarming moments between a father and his daughter.

Ferns N Petals- #NotASuperhero

The ‘Not a Superhero’ campaign celebrates a father’s extraordinary love for his children. “He may not be a Superhero, but he will always be the one who loves you the most,” the ad campaign said.

ICICI Lombard- #NibhayeVaade

The campaign celebrates the unique and irreplaceable contribution of Fathers in our life and asks people to abide by their promises and take care of them.

Titan- Mere Papa

Titan’s ‘Mere Papa’ film celebrates the bond between a father and a child and expands the concept beyond the traditional definitions of human relationships.

Hudson Canola Oil- #ThankYouDad

Hudson Canola oil expresses gratitude towards every father for always being there and making every little moment lively, filled with laughter and nurtured with love.


Read Also: Covid-19 Ads: How brands are re-establishing communications post lockdown

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