The campaign highlights the power of connections reinforcing that people can do more together than alone
Facebook has rolled out the next phase of its consumer marketing campaign in India – ‘More Together’. The campaign aims to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The latest campaign is inspired by real stories and celebrates the people who came together in these trying times to help and support one another. The campaign has been conceptualised and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India.
According to Avinash Pant, director-marketing, Facebook India, at the core of the campaign is the brand belief that people can do more together than alone. “Over the last several months, all of us have seen and heard many stories of people across India that have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world,” he added.
As a part of Facebook’s priority of transparently communicating the role its services play in the world, the ‘More Together’ campaign showcases stories that celebrate and highlight the power of connections. The campaign includes four 30 second films featuring young parents, grandparents, two roommates and a doctor and depicts how they found support through their connections to help each other during these extraordinary times.
As part of the campaign, Facebook will leverage the power of its platform extensively to bring stories to life and has partnered with Dentsu WebChutney to craft the creative strategy and communication across digital and social media. “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone,” Pallavi Chakravarti, executive creative director, Taproot Dentsu, said.