He will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s growth
His last assignment was with OLA, where he was the chief operating officer (COO), and global chief marketing officer (CMO) at OLA Mobility
Social media company Facebook on Monday announced the appointment of Arun Srinivas as the director of global business group to lead the strategy and delivery of the India marketing solutions charter that is focused on large advertisers and agencies. As part of his role, Srinivas will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.
With 24 years of experience, Srinivas previously held senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at investment firm WestBridge Capital Partners where he led the consumer vertical. His last assignment was with OLA, where he was the chief operating officer (COO), and global chief marketing officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin care, and personal care categories. He is an alumnus of Indian Institute of Management, Kolkata.
Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis, Sandeep Bhushan, director and head of global marketing solutions, Facebook India said. “Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. Arun joins our team as director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country,” he added further.