The campaign has been conceptualised by Wunderman Thompson
With the rising number of coronavirus cases in the country further leading to an extension in the lockdown in many states, Everyuth Naturals is encouraging consumers to practice social distancing to protect themselves from the pandemic through its social media campaign. Conceptualised by Wunderman Thompson South Asia, the social media creatives of the brand promote the importance of wearing masks, sanitising hands as well as staying home in order to prevent the spread of the disease.
According to Tarun Arora, CEO, Zydus Wellness, in these difficult times it is imperative that brands do their bit. “While beauty may not be the top of the mind concern at this juncture, Everyuth Naturals has stepped up to help spread awareness of safer and responsible behavior among its consumers,” he added.
The Corona pandemic has brought to the forefront the need for all of us to wear masks, wash hands and practice social distancing, Tarun Rai, chairman and group CEO, Wunderman Thompson South Asia said. “For Everyuth Naturals, we decided to use their logo identity itself to give out simple, visually powerful social messages. This is the time for brands to do their bit to help in the fight against the virus through relevant messages to their audience,” he elaborated.
Wunderman Thompson, a WPP agency provides consultancy, technological and consultancy services to brands. With a network of 20,000 people in 90 markets around the world, the company offers services across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production and technology. In South Asia, the group provides integrated communication solutions to its clients through its network across India (New Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore), Sri Lanka and Nepal. The group includes Wunderman Thompson, Contract Advertising, ADK-Fortune and Mirum.